The following appeared in a memorandum from the owner of Movies Galore, a chain of movie-rental stores.
"In order to reverse the recent decline in our profits, we must reduce operating expenses at Movies Galore's ten movie-rental stores. Since we are famous for our special bargains, raising our rental prices is not a viable way to improve profits. Last month our store in downtown Marston significantly decreased its operating expenses by closing at 6:00 p.m. rather than 9:00 p.m. and by reducing its stock by eliminating all movies released more than five years ago. Therefore, in order to increase profits without jeopardizing our reputation for offering great movies at low prices, we recommend implementing similar changes in our other nine Movies Galore stores."
Write a response in which you discuss what questions would need to be answered in order to decide whether the recommendation and the argument on which it is based are reasonable. Be sure to explain how the answers to these questions would help to evaluate the recommendation.
The recommendation given in the memorandum vouches for limiting operating expenses by closing earlier and reducing stock by eliminating movies released more than five years ago in all Movies Galore stores. The conclusion is based on the premises that their store in downtown Marston was significantly able to decrease operating expenses by employing above recommendation. The argument seems convincing at first sight. However, on analysis, it is found to be rife with holes and assumptions. A stand can only be taken after careful examination of questions to be answered by the argument.
Is overall decline in profits evenly distributed among all ten stores or loss is attributed to few of the stores only? It could be that one particular store accounts to major part of loss. If it is the case, making general recommendation for all stores will may incur further decrease in profits. Even if loss is evenly distributed among all stores, is reducing operating expense the only way to increase profit share? It is very likely that we require custom solution on store level by analysing varieties of data points. In either case owner’s argument is weaken.
On other hand, we need to analyse if owner’s assumption that most visitors to store converts only because of special bargains, is true. There can be various reasons a customer is renting from Movies Galore and special bargain is small part of it. People visit the store because of wide range of collection, intuitive ambience etc. This way, there would be no harm in increasing rental price to increase profits.
Owner sets a precedent that store in downtown Marston was able to decrease operating expense by following mentioned recommendation. We don’t know anything else. Was the store profitable? What was the share of visitors looking for old movies and left the store without renting? How many customers visited after 6 PM only to know the store is close? What was the effect on total revenue of store? Answer to these questions play vital role in determining a conclusion.
Furthermore, it is also required to analyze demography of each region the store is present. As it is directly linked to the demography of people who will most likely visit. It may be that in a locality most people are of working category and they only get time in evening after their job hours. Whereas in other locality most of the population is retired, they would visit before 6 PM but they likely want to rent old movies.
In conclusion, owner needs to answer ample number of questions crucial to bolster his stand. He/She also needs to provide evidence on underlying assumptions before we can consider the recommendation as fruitful for Movies Galore as a movie-renting store.
Grammar and spelling errors:
Line 1, column 373, Rule ID: ENGLISH_WORD_REPEAT_BEGINNING_RULE
Message: Three successive sentences begin with the same word. Reword the sentence or use a thesaurus to find a synonym.
...nses by employing above recommendation. The argument seems convincing at first sigh...
^^^
Line 3, column 93, Rule ID: TO_TOO[2]
Message: Did you mean 'too'?
Suggestion: too
...ng all ten stores or loss is attributed to few of the stores only? It could be tha...
^^
Line 3, column 564, Rule ID: BEEN_PART_AGREEMENT[1]
Message: Consider using a past participle here: 'weakened'.
Suggestion: weakened
...In either case owner's argument is weaken. On other hand, we need to analyse ...
^^^^^^
Discourse Markers used:
['also', 'but', 'first', 'furthermore', 'however', 'if', 'look', 'may', 'so', 'whereas', 'in conclusion']
Attributes: Values AverageValues Percentages(Values/AverageValues)% => Comments
Performance in Part of Speech:
Nouns: 0.261386138614 0.25644967241 102% => OK
Verbs: 0.184158415842 0.15541462614 118% => OK
Adjectives: 0.0871287128713 0.0836205057962 104% => OK
Adverbs: 0.039603960396 0.0520304965353 76% => OK
Pronouns: 0.0356435643564 0.0272364105082 131% => Less pronouns wanted. Try not to use 'you, I, they, he...' as the subject of a sentence
Prepositions: 0.136633663366 0.125424944231 109% => OK
Participles: 0.0673267326733 0.0416121511921 162% => OK
Conjunctions: 2.82061509433 2.79052419416 101% => OK
Infinitives: 0.0356435643564 0.026700313972 133% => OK
Particles: 0.0 0.001811407834 0% => OK
Determiners: 0.0673267326733 0.113004496875 60% => OK
Modal_auxiliary: 0.019801980198 0.0255425247493 78% => OK
WH_determiners: 0.0118811881188 0.0127820249294 93% => OK
Vocabulary words and sentences:
No of characters: 2744.0 2731.13054187 100% => OK
No of words: 454.0 446.07635468 102% => OK
Chars per words: 6.04405286344 6.12365571057 99% => OK
Fourth root words length: 4.61598047577 4.57801047555 101% => OK
words length more than 5 chars: 0.374449339207 0.378187486979 99% => OK
words length more than 6 chars: 0.284140969163 0.287650121315 99% => OK
words length more than 7 chars: 0.198237885463 0.208842608468 95% => OK
words length more than 8 chars: 0.112334801762 0.135150697306 83% => OK
Word Length SD: 2.82061509433 2.79052419416 101% => OK
Unique words: 243.0 207.018472906 117% => OK
Unique words percentage: 0.535242290749 0.469332199767 114% => OK
Word variations: 62.8958177202 52.1807786196 121% => OK
How many sentences: 28.0 20.039408867 140% => OK
Sentence length: 16.2142857143 23.2022227129 70% => OK
Sentence length SD: 41.0656517677 57.7814097925 71% => OK
Chars per sentence: 98.0 141.986410481 69% => OK
Words per sentence: 16.2142857143 23.2022227129 70% => OK
Discourse Markers: 0.392857142857 0.724660767414 54% => OK
Paragraphs: 6.0 5.14285714286 117% => OK
Language errors: 3.0 3.58251231527 84% => OK
Readability: 44.6283826306 51.9672348444 86% => OK
Elegance: 1.79389312977 1.8405768891 97% => OK
Coherence and Cohesion:
Essay topic to essay body coherence: 0.385804978471 0.441005458295 87% => OK
Sentence sentence coherence: 0.0845701899096 0.135418324435 62% => OK
Sentence sentence coherence SD: 0.0768784032414 0.0829849096947 93% => OK
Sentence paragraph coherence: 0.480154489188 0.58762219726 82% => OK
Sentence paragraph coherence SD: 0.132938297019 0.147661913831 90% => OK
Sentence topic coherence: 0.121126138836 0.193483328276 63% => OK
Sentence topic coherence SD: 0.0520414662936 0.0970749176394 54% => OK
Paragraph paragraph coherence: 0.275872460022 0.42659136922 65% => OK
Paragraph paragraph coherence SD: 0.0612488284258 0.0774707102158 79% => OK
Paragraph topic coherence: 0.231591274154 0.312017818177 74% => OK
Paragraph topic coherence SD: 0.0263053308655 0.0698173142475 38% => OK
Task Achievement:
Sentences with positive sentiment : 12.0 8.33743842365 144% => OK
Sentences with negative sentiment : 4.0 6.87684729064 58% => OK
Sentences with neutral sentiment: 12.0 4.82512315271 249% => Less neutral sentences wanted.
Positive topic words: 8.0 6.46551724138 124% => OK
Negative topic words: 3.0 5.36822660099 56% => OK
Neutral topic words: 6.0 2.82389162562 212% => OK
Total topic words: 17.0 14.657635468 116% => OK
What are sentences with positive/Negative/neutral sentiment?
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More arguments wanted.
Rates: 58.33 out of 100
Scores by essay e-grader: 3.5 Out of 6 -- The score is based on the average performance of 20,000 argument essays. This e-grader is not smart enough to check on arguments.
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Note: the e-grader does NOT examine the meaning of words and ideas. VIP users will receive further evaluations by advanced module of e-grader and human graders.