The following is a memorandum from the business manager of a television station. "Over the past year, our late-night news program has devoted increased time to national news and less time to weather and local news. During this time period, most of the complaints received from viewers were concerned with our station's coverage of weather and local news. In addition, local businesses that used to advertise during our late-night news program have just canceled their advertising contracts with us. Therefore, in order to attract more viewers to the program and to avoid losing any further advertising revenues, we should restore the time devoted to weather and local news to its former level."
Write a response in which you discuss what specific evidence is needed to evaluate the argument and explain how the evidence would weaken or strengthen the argument.
The argument is not convincing since it based on the unwarranted assumption that viewer and local businesses like weather and local news like it were before. Moreovere, less advertising contracts and viewer complaints are not compelling evidence to back this assumption.
The author assumes that reduction in weather and local news causes advertising contracts cancellation, but something else might have caused this event. Maybe local businesses face with economical problems, so they have to cut down the cost of advertising. The argument would have been stronger had it provided information about the amount of money which businesses spend on advertising and compare it with before.
Moreover, the author assumes that local businesses canceled their contracts because of lack of local program.This assumption leaves many questions unaddressed. For example, is a number of viewers the same? Maybe other channel programs become more entertaining that this channel and former program of this channel will not help this channel to compare with the other one. It would have been more compelling if the argument mentioned some information about the new contracts for those businesses which canceled their contracts. Are they make a deal with another channel with local program? or they just decided to make a deal with more interesting channel regardless of the amount of its local program?
In addition, the complaints received from viewers who willing to be aware of other states new, do not necessarily mean that those people like late-night program exactly like it used to be. Maybe they were not completely satisfied by former program too. It would have been more convincing if the author qualified the argument by adding some information about viewers' opinions and the amount of received complaints about former programs.
The argument has too many flaws in reasoning and supporting to be acceptable.
Grammar and spelling errors:
Line 3, column 186, Rule ID: ECONOMICAL_ECONOMIC[1]
Message: Did you mean 'economic' (=connected with economy)?
Suggestion: economic
...event. Maybe local businesses face with economical problems, so they have to cut down the ...
^^^^^^^^^^
Line 5, column 110, Rule ID: SENTENCE_WHITESPACE
Message: Add a space between sentences
Suggestion: This
...tracts because of lack of local program.This assumption leaves many questions unaddr...
^^^^
Line 5, column 589, Rule ID: UPPERCASE_SENTENCE_START
Message: This sentence does not start with an uppercase letter
Suggestion: Or
...ith another channel with local program? or they just decided to make a deal with m...
^^
Transition Words or Phrases used:
but, if, may, moreover, so, as to, for example, in addition
Attributes: Values AverageValues Percentages(Values/AverageValues)% => Comments
Performance on Part of Speech:
To be verbs : 12.0 19.6327345309 61% => OK
Auxiliary verbs: 5.0 12.9520958084 39% => OK
Conjunction : 10.0 11.1786427146 89% => OK
Relative clauses : 8.0 13.6137724551 59% => OK
Pronoun: 27.0 28.8173652695 94% => OK
Preposition: 43.0 55.5748502994 77% => OK
Nominalization: 15.0 16.3942115768 91% => OK
Performance on vocabulary words:
No of characters: 1617.0 2260.96107784 72% => OK
No of words: 299.0 441.139720559 68% => More content wanted.
Chars per words: 5.40802675585 5.12650576532 105% => OK
Fourth root words length: 4.1583189471 4.56307096286 91% => OK
Word Length SD: 2.77375504912 2.78398813304 100% => OK
Unique words: 144.0 204.123752495 71% => More unique words wanted.
Unique words percentage: 0.481605351171 0.468620217663 103% => OK
syllable_count: 500.4 705.55239521 71% => OK
avg_syllables_per_word: 1.7 1.59920159681 106% => OK
A sentence (or a clause, phrase) starts by:
Pronoun: 3.0 4.96107784431 60% => OK
Interrogative: 0.0 0.471057884232 0% => OK
Article: 6.0 8.76447105788 68% => OK
Subordination: 0.0 2.70958083832 0% => More adverbial clause wanted.
Conjunction: 2.0 1.67365269461 119% => OK
Preposition: 1.0 4.22255489022 24% => More preposition wanted as sentence beginning.
Performance on sentences:
How many sentences: 15.0 19.7664670659 76% => OK
Sentence length: 19.0 22.8473053892 83% => OK
Sentence length SD: 45.401419459 57.8364921388 78% => OK
Chars per sentence: 107.8 119.503703932 90% => OK
Words per sentence: 19.9333333333 23.324526521 85% => OK
Discourse Markers: 3.93333333333 5.70786347227 69% => OK
Paragraphs: 5.0 5.15768463074 97% => OK
Language errors: 3.0 5.25449101796 57% => OK
Sentences with positive sentiment : 7.0 8.20758483034 85% => OK
Sentences with negative sentiment : 6.0 6.88822355289 87% => OK
Sentences with neutral sentiment: 2.0 4.67664670659 43% => OK
What are sentences with positive/Negative/neutral sentiment?
Coherence and Cohesion:
Essay topic to essay body coherence: 0.132799334043 0.218282227539 61% => OK
Sentence topic coherence: 0.0471336296632 0.0743258471296 63% => OK
Sentence topic coherence SD: 0.0400433371915 0.0701772020484 57% => OK
Paragraph topic coherence: 0.0740146347268 0.128457276422 58% => OK
Paragraph topic coherence SD: 0.0471740974593 0.0628817314937 75% => OK
Essay readability:
automated_readability_index: 14.0 14.3799401198 97% => OK
flesch_reading_ease: 43.73 48.3550499002 90% => OK
smog_index: 8.8 7.1628742515 123% => OK
flesch_kincaid_grade: 11.9 12.197005988 98% => OK
coleman_liau_index: 14.1 12.5979740519 112% => OK
dale_chall_readability_score: 7.85 8.32208582834 94% => OK
difficult_words: 62.0 98.500998004 63% => More difficult words wanted.
linsear_write_formula: 12.0 12.3882235529 97% => OK
gunning_fog: 9.6 11.1389221557 86% => OK
text_standard: 12.0 11.9071856287 101% => OK
What are above readability scores?
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Rates: 50.0 out of 100
Scores by essay e-grader: 3.0 Out of 6
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Note: the e-grader does NOT examine the meaning of words and ideas. VIP users will receive further evaluations by advanced module of e-grader and human graders.