The following is a memorandum from the business manager of a television station."Over the past year, our late-night news program has devoted increased time to national news and less time to weather and local news. During this time period, most of the comp

In the preceding argument, the manager asserts that the TV station witnessed a decrease in audiences and advertising revenues becuase of devoting more time to national news during late-night program. The argument may sounds appealing at first glance, however, upon careful scrutiny, it is rife with premises and holes.

Firstly, the manager claims that many viewers complain about less local news and weather program, so it would be beneficial to restore the time for these genres to attract more audiences. However, there's no strong evidence sopporting that many viewers switched to other channels for local news and weather forecast. So, only through a more detailed investigation on the audience's view about the new program arrangement, can we know how the suggested changes can influence the number of audiences.

Additionally, building upon the implication that many local businesses cancelled late-night advertising cooperation, the manager argues that more local news should be added back to attract these advertisers. Although less local news may affect the advertisers' choice, we do not know what is the main reason for them to cancel contracts. There are possibilies that another local TV station is offering a more affordable price to the businesses.

Last but not least, the manager believes losing local advertisers leads to a decrease in advertising revenues, which is not good for the TV station. However, it is possible that more late-night national news will attract many bigger nation-wide companies to advertise during their programs, thus promoting, instead of decreasing the advertising income as a whole.

Due to aforementioned evidences, although the manager's suggestion of restoring the time for local news and weather may be beneficial to the TV station, the arguments are not deeply investigated or are full of assumptions. As a result, only with more vigorous and thorough analysis can we know if there is a better solution to the station's situation.

Votes
Average: 5 (1 vote)
Essay Categories

Grammar and spelling errors:
Line 3, column 198, Rule ID: EN_CONTRACTION_SPELLING
Message: Possible spelling mistake found
Suggestion: there's
...res to attract more audiences. However, theres no strong evidence sopporting that many...
^^^^^^
Line 9, column 47, Rule ID: POSSESIVE_APOSTROPHE[1]
Message: Possible typo: apostrophe is missing. Did you mean 'managers'' or 'manager's'?
Suggestion: managers'; manager's
... aforementioned evidences, although the managers suggestion of restoring the time for lo...
^^^^^^^^
Line 9, column 331, Rule ID: POSSESIVE_APOSTROPHE[2]
Message: Possible typo: apostrophe is missing. Did you mean 'stations'' or 'station's'?
Suggestion: stations'; station's
...ow if there is a better solution to the stations situation.
^^^^^^^^

Transition Words or Phrases used:
but, first, firstly, however, if, may, so, thus, as a result

Attributes: Values AverageValues Percentages(Values/AverageValues)% => Comments

Performance on Part of Speech:
To be verbs : 12.0 19.6327345309 61% => OK
Auxiliary verbs: 9.0 12.9520958084 69% => OK
Conjunction : 8.0 11.1786427146 72% => OK
Relative clauses : 8.0 13.6137724551 59% => More relative clauses wanted.
Pronoun: 17.0 28.8173652695 59% => OK
Preposition: 31.0 55.5748502994 56% => More preposition wanted.
Nominalization: 15.0 16.3942115768 91% => OK

Performance on vocabulary words:
No of characters: 1682.0 2260.96107784 74% => OK
No of words: 310.0 441.139720559 70% => More content wanted.
Chars per words: 5.42580645161 5.12650576532 106% => OK
Fourth root words length: 4.19604776685 4.56307096286 92% => OK
Word Length SD: 2.93371800839 2.78398813304 105% => OK
Unique words: 169.0 204.123752495 83% => More unique words wanted.
Unique words percentage: 0.545161290323 0.468620217663 116% => OK
syllable_count: 520.2 705.55239521 74% => OK
avg_syllables_per_word: 1.7 1.59920159681 106% => OK

A sentence (or a clause, phrase) starts by:
Pronoun: 3.0 4.96107784431 60% => OK
Interrogative: 0.0 0.471057884232 0% => OK
Article: 6.0 8.76447105788 68% => OK
Subordination: 3.0 2.70958083832 111% => OK
Conjunction: 0.0 1.67365269461 0% => OK
Preposition: 3.0 4.22255489022 71% => OK

Performance on sentences:
How many sentences: 12.0 19.7664670659 61% => Need more sentences. Double check the format of sentences, make sure there is a space between two sentences, or have enough periods. And also check the lengths of sentences, maybe they are too long.
Sentence length: 25.0 22.8473053892 109% => OK
Sentence length SD: 40.1818781708 57.8364921388 69% => OK
Chars per sentence: 140.166666667 119.503703932 117% => OK
Words per sentence: 25.8333333333 23.324526521 111% => OK
Discourse Markers: 5.0 5.70786347227 88% => OK
Paragraphs: 5.0 5.15768463074 97% => OK
Language errors: 3.0 5.25449101796 57% => OK
Sentences with positive sentiment : 7.0 8.20758483034 85% => OK
Sentences with negative sentiment : 4.0 6.88822355289 58% => More negative sentences wanted.
Sentences with neutral sentiment: 1.0 4.67664670659 21% => More facts, knowledge or examples wanted.
What are sentences with positive/Negative/neutral sentiment?

Coherence and Cohesion:
Essay topic to essay body coherence: 0.287740961454 0.218282227539 132% => OK
Sentence topic coherence: 0.114934231629 0.0743258471296 155% => OK
Sentence topic coherence SD: 0.0913801778885 0.0701772020484 130% => OK
Paragraph topic coherence: 0.172843491202 0.128457276422 135% => OK
Paragraph topic coherence SD: 0.029180089474 0.0628817314937 46% => Paragraphs are similar to each other. Some content may get duplicated or it is not exactly right on the topic.

Essay readability:
automated_readability_index: 17.1 14.3799401198 119% => OK
flesch_reading_ease: 37.64 48.3550499002 78% => OK
smog_index: 8.8 7.1628742515 123% => OK
flesch_kincaid_grade: 14.2 12.197005988 116% => OK
coleman_liau_index: 14.51 12.5979740519 115% => OK
dale_chall_readability_score: 9.41 8.32208582834 113% => OK
difficult_words: 89.0 98.500998004 90% => OK
linsear_write_formula: 13.0 12.3882235529 105% => OK
gunning_fog: 12.0 11.1389221557 108% => OK
text_standard: 15.0 11.9071856287 126% => OK
What are above readability scores?

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Rates: 50.0 out of 100
Scores by essay e-grader: 3.0 Out of 6 -- The score is based on the average performance of 20,000 argument essays. This e-grader is not smart enough to check on arguments.
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Note: the e-grader does NOT examine the meaning of words and ideas. VIP users will receive further evaluations by advanced module of e-grader and human graders.