The following is a memorandum from the business manager of a television station.
"Over the past year, our late-night news program has devoted increased time to national news and less time to weather and local news. During this period, most of the complaints received from viewers were concerned with our station's coverage of weather and local news. In addition, local businesses that used to advertise during our late-night news program have canceled their advertising contracts with us. Therefore, in order to attract more viewers to our news programs and to avoid losing any further advertising revenues, we should expand our coverage of weather and local news on all our news programs."
The argument puts forward a change of policy and its detrimental implications and concludes that in order to thwart the implications the policy needs to be reverted back. But the reasoning of arguments fails to provide some key pieces of evidence that are needed to evaluate the conclusion.
First of all, the argument doesn't mention the reason for increased time to national news in the first place. It might be the case that the television was losing viewers and resorted to the policy of national news in order to attract a broader audience. The argument also fails to mention the relative viewer change after the change of policy. If the number of viewers has actually increased after the increased national coverage than reverting certainly will not attract more viewers.
Moreover, the argument also doesn't give an account of the complaints that it received. We need to data with respect to the area of complainants and the nature of complaints. If the complainants are mostly located in the local area and their concern is not about the time but about the quality and veracity of the local news than increasing the time rather than quality will not attract more viewers. The argument is also vague in its reasoning about the number of complaints related to local news and weather before the policy change and after the policy change. We need to know whether most of the complaints before were also concerned with the weather and local news. If the complaints before were also concerning local news than changing the time only may not have any effect on the viewership.
Lastly, the argument doesn't give a clear reason for the cancellation of the advertising partner’s contract. We need to know whether the business was bankrupt or actually canceled the contract due to waning viewership. We also need the account of recent advertising proposals for the television. It may be the case that the local businesses are losing interest for advertisement but more national businesses are interested in the advertisement. If that is the case then decreasing national news coverage won’t stop diminishing revenue but rather may accelerate it.
In conclusion, to implement the manager’s policy more data and evidence is needed about the relative viewer increases, details about the complaints, reasons for advertisement cancellation. Otherwise, the argument does not provide a strong case for reverting back the policy.
Grammar and spelling errors:
Line 3, column 28, Rule ID: EN_CONTRACTION_SPELLING
Message: Possible spelling mistake found
Suggestion: doesn't
...nclusion. First of all, the argument doesnt mention the reason for increased time t...
^^^^^^
Line 5, column 29, Rule ID: EN_CONTRACTION_SPELLING
Message: Possible spelling mistake found
Suggestion: doesn't
...viewers. Moreover, the argument also doesnt give an account of the complaints that ...
^^^^^^
Line 5, column 671, Rule ID: SENTENCE_FRAGMENT[1]
Message: “If” at the beginning of a sentence requires a 2nd clause. Maybe a comma, question or exclamation mark is missing, or the sentence is incomplete and should be joined with the following sentence.
...cerned with the weather and local news. If the complaints before were also concern...
^^
Line 5, column 696, Rule ID: PROGRESSIVE_VERBS[1]
Message: This verb is normally not used in the progressive form. Try a simple form instead.
...nd local news. If the complaints before were also concerning local news than changing the time only ...
^^^^^^^^^^^^^^^^^^^^
Line 7, column 22, Rule ID: EN_CONTRACTION_SPELLING
Message: Possible spelling mistake found
Suggestion: doesn't
...the viewership. Lastly, the argument doesnt give a clear reason for the cancellatio...
^^^^^^
Transition Words or Phrases used:
actually, also, but, first, if, lastly, may, moreover, so, then, in conclusion, first of all, with respect to, in the first place
Attributes: Values AverageValues Percentages(Values/AverageValues)% => Comments
Performance on Part of Speech:
To be verbs : 15.0 19.6327345309 76% => OK
Auxiliary verbs: 10.0 12.9520958084 77% => OK
Conjunction : 15.0 11.1786427146 134% => OK
Relative clauses : 6.0 13.6137724551 44% => More relative clauses wanted.
Pronoun: 17.0 28.8173652695 59% => OK
Preposition: 52.0 55.5748502994 94% => OK
Nominalization: 18.0 16.3942115768 110% => OK
Performance on vocabulary words:
No of characters: 2052.0 2260.96107784 91% => OK
No of words: 396.0 441.139720559 90% => More content wanted.
Chars per words: 5.18181818182 5.12650576532 101% => OK
Fourth root words length: 4.46091344257 4.56307096286 98% => OK
Word Length SD: 2.83251847336 2.78398813304 102% => OK
Unique words: 161.0 204.123752495 79% => More unique words wanted.
Unique words percentage: 0.406565656566 0.468620217663 87% => More unique words wanted or less content wanted.
syllable_count: 648.9 705.55239521 92% => OK
avg_syllables_per_word: 1.6 1.59920159681 100% => OK
A sentence (or a clause, phrase) starts by:
Pronoun: 6.0 4.96107784431 121% => OK
Interrogative: 0.0 0.471057884232 0% => OK
Article: 7.0 8.76447105788 80% => OK
Subordination: 4.0 2.70958083832 148% => OK
Conjunction: 1.0 1.67365269461 60% => OK
Preposition: 2.0 4.22255489022 47% => More preposition wanted as sentence beginning.
Performance on sentences:
How many sentences: 19.0 19.7664670659 96% => OK
Sentence length: 20.0 22.8473053892 88% => OK
Sentence length SD: 38.7442069658 57.8364921388 67% => OK
Chars per sentence: 108.0 119.503703932 90% => OK
Words per sentence: 20.8421052632 23.324526521 89% => OK
Discourse Markers: 6.78947368421 5.70786347227 119% => OK
Paragraphs: 5.0 5.15768463074 97% => OK
Language errors: 5.0 5.25449101796 95% => OK
Sentences with positive sentiment : 2.0 8.20758483034 24% => More positive sentences wanted.
Sentences with negative sentiment : 16.0 6.88822355289 232% => Less negative sentences wanted.
Sentences with neutral sentiment: 1.0 4.67664670659 21% => More facts, knowledge or examples wanted.
What are sentences with positive/Negative/neutral sentiment?
Coherence and Cohesion:
Essay topic to essay body coherence: 0.209261944209 0.218282227539 96% => OK
Sentence topic coherence: 0.0702904982199 0.0743258471296 95% => OK
Sentence topic coherence SD: 0.0694504685103 0.0701772020484 99% => OK
Paragraph topic coherence: 0.104419394809 0.128457276422 81% => OK
Paragraph topic coherence SD: 0.08455170351 0.0628817314937 134% => OK
Essay readability:
automated_readability_index: 13.4 14.3799401198 93% => Automated_readability_index is low.
flesch_reading_ease: 51.18 48.3550499002 106% => OK
smog_index: 8.8 7.1628742515 123% => OK
flesch_kincaid_grade: 11.1 12.197005988 91% => OK
coleman_liau_index: 12.76 12.5979740519 101% => OK
dale_chall_readability_score: 7.94 8.32208582834 95% => OK
difficult_words: 83.0 98.500998004 84% => More difficult words wanted.
linsear_write_formula: 11.0 12.3882235529 89% => OK
gunning_fog: 10.0 11.1389221557 90% => OK
text_standard: 13.0 11.9071856287 109% => OK
What are above readability scores?
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Rates: 50.0 out of 100
Scores by essay e-grader: 3.0 Out of 6 -- The score is based on the average performance of 20,000 argument essays. This e-grader is not smart enough to check on arguments.
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Note: the e-grader does NOT examine the meaning of words and ideas. VIP users will receive further evaluations by advanced module of e-grader and human graders.