The following is a memorandum from the business manager of WLSS television station.
"Over the past year, our late-night news program has devoted increasingly more time to covering national news and less time to covering weather and local news. During the same time period, most of the complaints we received from viewers were concerned with the station's coverage of weather and local news. In addition, several local businesses that used to run advertisements during our late-night news program have just cancelled their advertising contracts with us. Therefore, in order to attract more viewers to our news programs and to avoid losing any further advertising revenues, we should expand the coverage of weather and local news on all our news programs."
Changes are important to maintain the wellness of a business. Sometimes these changes does not result with the best outcomes and because of our humanistic ways, we try to revert back to the old way. This particular business mananger believes that returning to their old programming schedule will bring the station back to sucess. It is important to understand that reverting back to the channel's previous state does not guarantee a second chance.
Why did the station alter their program schedule in the first place? The television manager did not state the reason behind their initial change. It could perhaps be that they were already losing viewers. In hopes of increasing the amount of people tuning into their station, they assumed that more people are interested in national new and disregarded the local and weather news. This television station might have gotten the idea from a different station since they were taking all of their viewers. If all the stations have the same program, people find themselves board and tune into any random channel for their news. However what might work for one, may not be sucessful for another.
With the number of viewers left, the station turned them away as well. It is also ambiguous to what the complaints were regarding since the manager mentioned that 'most' of it of it was about the local and weather news. What could be the other complaints? There is too much ambuguity from the station that leaves the reader unable to jump to the conclusion that the station just started losing their numbers post-change.
The manager mentions that they have lost contracts with local businesses. It is not uncommon for advertisement fees to increase over time. Perhaps due to the decline of viewers, the station started charging more for advertisement in order to maintain a specific amount of revenue. Local businesses are typically family owned and cannot always afford the costly fee of promoting their business on television. There could also be local new stations with lower fees or discounts to help the sucess of the businesses. There are countless reasons why the businesses ended their contracts and it probably does not have anything to do with the amount program schedule. Base on that, returning to the old schedule will not bring back the businesses.
The station's manager released a statement that was too vague to justify for a return to the old program schedule. There are an abundance of reasons why they have lost a substantial number of viewers and advertisement contracts. It is crucial to question and ponder what could have been the real causes of their recent downfall. Without adequate and supporting information, we cannot assume the manager's diclosure is enough reason for the station to return back to its old ways to be popular once again.
Grammar and spelling errors:
Line 3, column 624, Rule ID: SENT_START_CONJUNCTIVE_LINKING_ADVERB_COMMA[1]
Message: Did you forget a comma after a conjunctive/linking adverb?
Suggestion: However,
...into any random channel for their news. However what might work for one, may not be suc...
^^^^^^^
Line 5, column 169, Rule ID: PHRASE_REPETITION[1]
Message: This phrase is duplicated. You should probably leave only 'of it'.
Suggestion: of it
...g since the manager mentioned that most of it of it was about the local and weather news. W...
^^^^^^^^^^^
Line 10, column 5, Rule ID: POSSESIVE_APOSTROPHE[1]
Message: Possible typo: apostrophe is missing. Did you mean 'stations'' or 'station's'?
Suggestion: stations'; station's
...ot bring back the businesses. The stations manager released a statement that was t...
^^^^^^^^
Line 10, column 450, Rule ID: RETURN_BACK[1]
Message: Use simply 'return'.
Suggestion: return
...ure is enough reason for the station to return back to its old ways to be popular once agai...
^^^^^^^^^^^
Discourse Markers used:
['also', 'first', 'however', 'if', 'may', 'regarding', 'second', 'so', 'well', 'as to', 'in the first place']
Attributes: Values AverageValues Percentages(Values/AverageValues)% => Comments
Performance in Part of Speech:
Nouns: 0.220238095238 0.25644967241 86% => OK
Verbs: 0.164682539683 0.15541462614 106% => OK
Adjectives: 0.10119047619 0.0836205057962 121% => OK
Adverbs: 0.0575396825397 0.0520304965353 111% => OK
Pronouns: 0.0575396825397 0.0272364105082 211% => Less pronouns wanted. Try not to use 'you, I, they, he...' as the subject of a sentence
Prepositions: 0.10119047619 0.125424944231 81% => OK
Participles: 0.0357142857143 0.0416121511921 86% => OK
Conjunctions: 2.55407136817 2.79052419416 92% => OK
Infinitives: 0.0436507936508 0.026700313972 163% => OK
Particles: 0.00595238095238 0.001811407834 329% => OK
Determiners: 0.107142857143 0.113004496875 95% => OK
Modal_auxiliary: 0.0218253968254 0.0255425247493 85% => OK
WH_determiners: 0.0178571428571 0.0127820249294 140% => OK
Vocabulary words and sentences:
No of characters: 2818.0 2731.13054187 103% => OK
No of words: 468.0 446.07635468 105% => OK
Chars per words: 6.02136752137 6.12365571057 98% => OK
Fourth root words length: 4.65116196802 4.57801047555 102% => OK
words length more than 5 chars: 0.365384615385 0.378187486979 97% => OK
words length more than 6 chars: 0.279914529915 0.287650121315 97% => OK
words length more than 7 chars: 0.188034188034 0.208842608468 90% => OK
words length more than 8 chars: 0.113247863248 0.135150697306 84% => OK
Word Length SD: 2.55407136817 2.79052419416 92% => OK
Unique words: 222.0 207.018472906 107% => OK
Unique words percentage: 0.474358974359 0.469332199767 101% => OK
Word variations: 53.7049451245 52.1807786196 103% => OK
How many sentences: 26.0 20.039408867 130% => OK
Sentence length: 18.0 23.2022227129 78% => OK
Sentence length SD: 38.2726129159 57.7814097925 66% => OK
Chars per sentence: 108.384615385 141.986410481 76% => OK
Words per sentence: 18.0 23.2022227129 78% => OK
Discourse Markers: 0.423076923077 0.724660767414 58% => OK
Paragraphs: 5.0 5.14285714286 97% => OK
Language errors: 4.0 3.58251231527 112% => OK
Readability: 45.9914529915 51.9672348444 89% => OK
Elegance: 1.27659574468 1.8405768891 69% => OK
Coherence and Cohesion:
Essay topic to essay body coherence: 0.465897083146 0.441005458295 106% => OK
Sentence sentence coherence: 0.104220841251 0.135418324435 77% => OK
Sentence sentence coherence SD: 0.0680804635196 0.0829849096947 82% => OK
Sentence paragraph coherence: 0.517989849566 0.58762219726 88% => OK
Sentence paragraph coherence SD: 0.136457341767 0.147661913831 92% => OK
Sentence topic coherence: 0.176472040818 0.193483328276 91% => OK
Sentence topic coherence SD: 0.0748756085311 0.0970749176394 77% => OK
Paragraph paragraph coherence: 0.431991197736 0.42659136922 101% => OK
Paragraph paragraph coherence SD: 0.11597356751 0.0774707102158 150% => OK
Paragraph topic coherence: 0.32940478645 0.312017818177 106% => OK
Paragraph topic coherence SD: 0.0410706963809 0.0698173142475 59% => The ideas may be duplicated in paragraphs.
Task Achievement:
Sentences with positive sentiment : 8.0 8.33743842365 96% => OK
Sentences with negative sentiment : 8.0 6.87684729064 116% => OK
Sentences with neutral sentiment: 10.0 4.82512315271 207% => Less neutral sentences wanted.
Positive topic words: 5.0 6.46551724138 77% => OK
Negative topic words: 6.0 5.36822660099 112% => OK
Neutral topic words: 5.0 2.82389162562 177% => OK
Total topic words: 16.0 14.657635468 109% => OK
What are sentences with positive/Negative/neutral sentiment?
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Rates: 50.0 out of 100
Scores by essay e-grader: 3.0 Out of 6 -- The score is based on the average performance of 20,000 argument essays. This e-grader is not smart enough to check on arguments.
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Note: This is not the final score. The e-grader does NOT examine the meaning of words and ideas. VIP users will receive further evaluations by advanced module of e-grader and human graders.