The following is a memorandum from the business manager of WLSS television station."Over the past year, our late-night news program has devoted increasingly more time to covering national news and less time to covering weather and local news. During the s

Essay topics:

The following is a memorandum from the business manager of WLSS television station.

"Over the past year, our late-night news program has devoted increasingly more time to covering national news and less time to covering weather and local news. During the same time period, most of the complaints we received from viewers were concerned with the station's coverage of weather and local news. In addition, several local businesses that used to run advertisements during our late-night news program have just cancelled their advertising contracts with us. Therefore, in order to attract more viewers to our news programs and to avoid losing any further advertising revenues, we should expand the coverage of weather and local news on all our news programs."

In the given memorandum, the manager states that he does he wants the station to restore the allocated time for weather and local news to its former level. He suggests this because several complaints that were lodged in the past year were regarding the coverage of weather and local news. He believes that bringing it back to its former state will attract more viewers and the revenue will cease to fall.

The manager has based this decision on the assumption that, if he restores the coverage of these channels, the number of viewers will increase along with the revenue. But, the fact that it is a late-night new program, will hardly affect his company's revenue. These changes will hardly make a difference, since the number of viewers are already limited!

If we were given the number of people that viewed the show before the change, and after, we would have an idea if the decision were right or wrong. In case the percentage in number of viewers didn't change drastically, then the decision makes no sense.

Another major point that would weaken the manager's argument would be, if the number of viewers for the prime time shows showed a stark increase. In this case case, the advertisers would have cancelled their contracts to move to a better suited slot, and not as a result of the channel coverage.

The manager's argument is not cogent enough for the suggestion to be implemented. In order to strengthen his position and argument, he must provide evidence that the loss in advertising contracts was directly linked to the reduced coverage of weather and local news!

Votes
Average: 5 (1 vote)
Essay Categories

Comments

Grammar and spelling errors:
Line 1, column 61, Rule ID: DOES_NP_VBZ[1]
Message: Did you mean 'want'?
Suggestion: want
...dum, the manager states that he does he wants the station to restore the allocated ti...
^^^^^
Line 1, column 61, Rule ID: DOES_X_HAS[1]
Message: Did you mean 'want'? As 'do' is already inflected, the verb cannot also be inflected.
Suggestion: want
...dum, the manager states that he does he wants the station to restore the allocated ti...
^^^^^
Line 5, column 193, Rule ID: EN_CONTRACTION_SPELLING
Message: Possible spelling mistake found
Suggestion: didn't
...ase the percentage in number of viewers didnt change drastically, then the decision m...
^^^^^
Line 7, column 43, Rule ID: POSSESIVE_APOSTROPHE[1]
Message: Possible typo: apostrophe is missing. Did you mean 'managers'' or 'manager's'?
Suggestion: managers'; manager's
...other major point that would weaken the managers argument would be, if the number of vie...
^^^^^^^^
Line 7, column 154, Rule ID: ENGLISH_WORD_REPEAT_RULE
Message: Possible typo: you repeated a word
Suggestion: case
... shows showed a stark increase. In this case case, the advertisers would have cancelled t...
^^^^^^^^^
Line 9, column 5, Rule ID: POSSESIVE_APOSTROPHE[1]
Message: Possible typo: apostrophe is missing. Did you mean 'managers'' or 'manager's'?
Suggestion: managers'; manager's
... result of the channel coverage. The managers argument is not cogent enough for the s...
^^^^^^^^

Transition Words or Phrases used:
but, if, regarding, then, as a result

Attributes: Values AverageValues Percentages(Values/AverageValues)% => Comments

Performance on Part of Speech:
To be verbs : 10.0 19.6327345309 51% => More to be verbs wanted.
Auxiliary verbs: 10.0 12.9520958084 77% => OK
Conjunction : 8.0 11.1786427146 72% => OK
Relative clauses : 8.0 13.6137724551 59% => More relative clauses wanted.
Pronoun: 28.0 28.8173652695 97% => OK
Preposition: 32.0 55.5748502994 58% => More preposition wanted.
Nominalization: 9.0 16.3942115768 55% => More nominalizations (nouns with a suffix like: tion ment ence ance) wanted.

Performance on vocabulary words:
No of characters: 1316.0 2260.96107784 58% => More number of characters wanted.
No of words: 271.0 441.139720559 61% => More content wanted.
Chars per words: 4.85608856089 5.12650576532 95% => OK
Fourth root words length: 4.05734859645 4.56307096286 89% => OK
Word Length SD: 2.42666433044 2.78398813304 87% => OK
Unique words: 149.0 204.123752495 73% => More unique words wanted.
Unique words percentage: 0.549815498155 0.468620217663 117% => OK
syllable_count: 411.3 705.55239521 58% => syllable counts are too short.
avg_syllables_per_word: 1.5 1.59920159681 94% => OK

A sentence (or a clause, phrase) starts by:
Pronoun: 5.0 4.96107784431 101% => OK
Interrogative: 0.0 0.471057884232 0% => OK
Article: 6.0 8.76447105788 68% => OK
Subordination: 4.0 2.70958083832 148% => OK
Conjunction: 2.0 1.67365269461 119% => OK
Preposition: 5.0 4.22255489022 118% => OK

Performance on sentences:
How many sentences: 11.0 19.7664670659 56% => Need more sentences. Double check the format of sentences, make sure there is a space between two sentences, or have enough periods. And also check the lengths of sentences, maybe they are too long.
Sentence length: 24.0 22.8473053892 105% => OK
Sentence length SD: 44.6864188883 57.8364921388 77% => OK
Chars per sentence: 119.636363636 119.503703932 100% => OK
Words per sentence: 24.6363636364 23.324526521 106% => OK
Discourse Markers: 3.36363636364 5.70786347227 59% => More transition words/phrases wanted.
Paragraphs: 5.0 5.15768463074 97% => OK
Language errors: 6.0 5.25449101796 114% => OK
Sentences with positive sentiment : 4.0 8.20758483034 49% => More positive sentences wanted.
Sentences with negative sentiment : 6.0 6.88822355289 87% => OK
Sentences with neutral sentiment: 1.0 4.67664670659 21% => More facts, knowledge or examples wanted.
What are sentences with positive/Negative/neutral sentiment?

Coherence and Cohesion:
Essay topic to essay body coherence: 0.155580309081 0.218282227539 71% => OK
Sentence topic coherence: 0.0618276698711 0.0743258471296 83% => OK
Sentence topic coherence SD: 0.0658372628195 0.0701772020484 94% => OK
Paragraph topic coherence: 0.077633639563 0.128457276422 60% => OK
Paragraph topic coherence SD: 0.0681143465942 0.0628817314937 108% => OK

Essay readability:
automated_readability_index: 13.8 14.3799401198 96% => OK
flesch_reading_ease: 55.58 48.3550499002 115% => OK
smog_index: 3.1 7.1628742515 43% => Smog_index is low.
flesch_kincaid_grade: 11.5 12.197005988 94% => OK
coleman_liau_index: 11.2 12.5979740519 89% => OK
dale_chall_readability_score: 8.32 8.32208582834 100% => OK
difficult_words: 60.0 98.500998004 61% => More difficult words wanted.
linsear_write_formula: 13.0 12.3882235529 105% => OK
gunning_fog: 11.6 11.1389221557 104% => OK
text_standard: 12.0 11.9071856287 101% => OK
What are above readability scores?

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Rates: 50.0 out of 100
Scores by essay e-grader: 3.0 Out of 6 -- The score is based on the average performance of 20,000 argument essays. This e-grader is not smart enough to check on arguments.
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Note: the e-grader does NOT examine the meaning of words and ideas. VIP users will receive further evaluations by advanced module of e-grader and human graders.