The following is taken from a memo from the advertising director of the Super Screen Movie Production Company.
"According to a recent report from our marketing department, during the past year, fewer people attended Super Screen-produced movies than in any other year. And yet the percentage of positive reviews by movie reviewers about specific Super Screen movies actually increased during the past year. Clearly, the contents of these reviews are not reaching enough of our prospective viewers. Thus, the problem lies not with the quality of our movies but with the public's lack of awareness that movies of good quality are available. Super Screen should therefore allocate a greater share of its budget next year to reaching the public through advertising."
Write a response in which you discuss what questions would need to be answered in order to decide whether the recommendation and the argument on which it is based are reasonable. Be sure to explain how the answers to these questions would help to evaluate the recommendation.
The advertising director of the Super screen movie production company concludes that compare to other years, fewer people attended Super screen produced movies. He then givens reason by saying that this happened due to the public's lack of awareness about the good quality movies and not the because of the quality of the movies. He then asserts that to increase the viewership Super screen should allocate a greater share of its budget next year to reaching the public through advertising. I think that statements given by the advertising director is flawed and incomplete and further discussion is required for proving his statements wrong.
firstly, he says that the percentage of positive reviews by movie reviewers about specific Super screen movie increased. The point if, percentage increase never imply the number of people increased who gave the positive reviews. the possibility is in the years say, out of 10,000, 100 people gave positive reviews which is 1% of the viewer ship but this year due to decline in viewership out of 1000 50 people gave positive reviews which is 5% of the viewership. We can see that there is increase in percentage of positive reviews but decline in number of positive reviews. this shows that the advertising director's statement is false.
Now, in the world of technology, people are smart and almost everyone has internet in which they can read the reviews of any movie they want. the advertising director says that the content of reviews are not reaching enough of our prospective viewers. the chances may be that viewers are reading the review but they are not incline towards watching the movie of that theme which is produced by the super screen production company. they might have produced science fiction movie and the greater number of people liked masala movies. thus the advertising director cannot conclude that the reviews are not reaching public.
let's say, the movie produced by the super screen production company is masala movie but not all masala movies are good many of them are flop too. the advertising director asserts that the review are good so the movie is of good quality. there may be chances that most of the reviews given are from the production house itself. No one can know about who wrote the reviews. so the chances are that the production house might have written the positive reviews to increase the viewership of its movies.
In the end, I would like to say that the statements given by the advertising director are flawed and to prove those statements he should refute the points given above. in spite of giving unreasonable reasons, they should try to produce movies which is liked by maximum audience to increase their viewership.
Grammar and spelling errors:
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...ed for proving his statements wrong. firstly, he says that the percentage of positiv...
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Suggestion: The
...ncreased who gave the positive reviews. the possibility is in the years say, out o...
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Suggestion:
...ve the positive reviews. the possibility is in the years say, out of 10,000, 100 ...
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... decline in number of positive reviews. this shows that the advertising directors st...
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...ead the reviews of any movie they want. the advertising director says that the cont...
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Suggestion: The
...hing enough of our prospective viewers. the chances may be that viewers are reading...
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Suggestion: They
...by the super screen production company. they might have produced science fiction mov...
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Suggestion: Thus
...r number of people liked masala movies. thus the advertising director cannot conclud...
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Suggestion: thus,
...r number of people liked masala movies. thus the advertising director cannot conclud...
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...the reviews are not reaching public. lets say, the movie produced by the super sc...
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...the reviews are not reaching public. lets say, the movie produced by the super sc...
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...ies are good many of them are flop too. the advertising director asserts that the r...
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Suggestion: There
...e good so the movie is of good quality. there may be chances that most of the review...
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Suggestion:
...y. there may be chances that most of the reviews given are from the production ho...
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...e can know about who wrote the reviews. so the chances are that the production hou...
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...e should refute the points given above. in spite of giving unreasonable reasons, t...
^^
Discourse Markers used:
['but', 'first', 'firstly', 'if', 'may', 'so', 'then', 'thus', 'i think', 'in spite of']
Attributes: Values AverageValues Percentages(Values/AverageValues)% => Comments
Performance in Part of Speech:
Nouns: 0.272540983607 0.25644967241 106% => OK
Verbs: 0.174180327869 0.15541462614 112% => OK
Adjectives: 0.0758196721311 0.0836205057962 91% => OK
Adverbs: 0.0348360655738 0.0520304965353 67% => OK
Pronouns: 0.0389344262295 0.0272364105082 143% => Less pronouns wanted. Try not to use 'you, I, they, he...' as the subject of a sentence
Prepositions: 0.131147540984 0.125424944231 105% => OK
Participles: 0.0512295081967 0.0416121511921 123% => OK
Conjunctions: 2.49942938237 2.79052419416 90% => OK
Infinitives: 0.0204918032787 0.026700313972 77% => OK
Particles: 0.0 0.001811407834 0% => OK
Determiners: 0.112704918033 0.113004496875 100% => OK
Modal_auxiliary: 0.0245901639344 0.0255425247493 96% => OK
WH_determiners: 0.0143442622951 0.0127820249294 112% => OK
Vocabulary words and sentences:
No of characters: 2720.0 2731.13054187 100% => OK
No of words: 454.0 446.07635468 102% => OK
Chars per words: 5.99118942731 6.12365571057 98% => OK
Fourth root words length: 4.61598047577 4.57801047555 101% => OK
words length more than 5 chars: 0.374449339207 0.378187486979 99% => OK
words length more than 6 chars: 0.277533039648 0.287650121315 96% => OK
words length more than 7 chars: 0.178414096916 0.208842608468 85% => OK
words length more than 8 chars: 0.0837004405286 0.135150697306 62% => OK
Word Length SD: 2.49942938237 2.79052419416 90% => OK
Unique words: 185.0 207.018472906 89% => More unique words wanted.
Unique words percentage: 0.407488986784 0.469332199767 87% => More unique words wanted or less content wanted.
Word variations: 44.6840258551 52.1807786196 86% => OK
How many sentences: 21.0 20.039408867 105% => OK
Sentence length: 21.619047619 23.2022227129 93% => OK
Sentence length SD: 42.5798968886 57.7814097925 74% => OK
Chars per sentence: 129.523809524 141.986410481 91% => OK
Words per sentence: 21.619047619 23.2022227129 93% => OK
Discourse Markers: 0.47619047619 0.724660767414 66% => OK
Paragraphs: 5.0 5.14285714286 97% => OK
Language errors: 16.0 3.58251231527 447% => Correct essay format wanted or double check grammar & spelling issues after essay writing.
Readability: 49.3723515838 51.9672348444 95% => OK
Elegance: 1.8347107438 1.8405768891 100% => OK
Coherence and Cohesion:
Essay topic to essay body coherence: 0.494883881055 0.441005458295 112% => OK
Sentence sentence coherence: 0.150454856319 0.135418324435 111% => OK
Sentence sentence coherence SD: 0.0976935989132 0.0829849096947 118% => OK
Sentence paragraph coherence: 0.613518573671 0.58762219726 104% => OK
Sentence paragraph coherence SD: 0.129682512969 0.147661913831 88% => OK
Sentence topic coherence: 0.226391599215 0.193483328276 117% => OK
Sentence topic coherence SD: 0.0962765265478 0.0970749176394 99% => OK
Paragraph paragraph coherence: 0.484999410013 0.42659136922 114% => OK
Paragraph paragraph coherence SD: 0.112835893401 0.0774707102158 146% => OK
Paragraph topic coherence: 0.353776814448 0.312017818177 113% => OK
Paragraph topic coherence SD: 0.0772508890473 0.0698173142475 111% => OK
Task Achievement:
Sentences with positive sentiment : 16.0 8.33743842365 192% => OK
Sentences with negative sentiment : 4.0 6.87684729064 58% => OK
Sentences with neutral sentiment: 1.0 4.82512315271 21% => More neutral sentences wanted.
Positive topic words: 16.0 6.46551724138 247% => OK
Negative topic words: 4.0 5.36822660099 75% => OK
Neutral topic words: 1.0 2.82389162562 35% => OK
Total topic words: 21.0 14.657635468 143% => OK
What are sentences with positive/Negative/neutral sentiment?
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Rates: 50.0 out of 100
Scores by essay e-grader: 3.0 Out of 6 -- The score is based on the average performance of 20,000 argument essays. This e-grader is not smart enough to check on arguments.
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Note: the e-grader does NOT examine the meaning of words and ideas. VIP users will receive further evaluations by advanced module of e-grader and human graders.