The following is taken from a memo from the advertising director of the Super Screen Movie Production Company. "According to a recent report from our marketing department, during the past year, fewer people attended Super Screen-produced movies than in any other year. And yet the percentage of positive reviews by movie reviewers about specific Super Screen movies actually increased during the past year. Clearly, the contents of these reviews are not reaching enough of our prospective viewers. Thus, the problem lies not with the quality of our movies but with the public's lack of awareness that movies of good quality are available. Super Screen should therefore allocate a greater share of its budget next year to reaching the public through advertising."
The advertising director for a Super Screen Movie in his/her memo has presented a solution for the decreasing the attendance of the people in their movies. In order to have this claim he makes many assumptions such as the reviewer has given the positive reviews of their movies despite of their decrease in the number of the people to see that movie. He/she also assumes that the contestants of the reviewers are not reaching to the prospective viewers. The advertising director also assumes that the public is less aware of the good quality of the movies that the Super Screen Movies produce. And he/she suggests that in order to increase the viewers of the Super Screen Movies they should allocate a greater share of its budget next year to reach public through advertising.
The suggestion of the advertising director may seem to be correct at first view, but it is specious due to many fallacious assumptions made in order to provide a necessary suggestion for increasing the viewers of the Super Screen Movies.
The first assumption made by the advertising director is that the reviewers have given their movie positive reviews regarding their movies. The first thing to consider is that who are those reviewers? Are they a part of the Super Screen Production Company? Who consider there views? Does people really believe in their views? With necessary answers to this questions it is very much difficult to come to any conclusion.
The other assumption that the advertising director makes is that content of the reviewers are reaching the prospective people. The first thing to consider is that, Are the reviewers correct in grading the movies? If they may be correct then also it is not always necessary that the views of the reviewers should always be welcomed by the people. And hence this assumption that people are not aware of the content of the reviewers is fallacious. It may be the case that the people are well aware of the content of the reviewers but still they do not watch their movie. The decrease in the less number of people watching the movie may be due to the reason that other movie released on the same period of their movie.
The advertising director claims that if a large part of the share of its budget is allocated in reaching public through advertising then the viewers of the movies may increase. Consider that a large part of share has been share on the advertising and people are well aware the movie. What is the guarantee that the viewer's of the movies would increase?
Thus summing up the above points it seems that there are many flaws in the advertising directors assumptions and would be difficult to conclude the claim unless the necessary proven assumptions are provided which are stated above. Without any answer to the above stated questions it is considered as a flaw assumptions.
Grammar and spelling errors:
Line 3, column 140, Rule ID: ENGLISH_WORD_REPEAT_BEGINNING_RULE
Message: Three successive sentences begin with the same word. Reword the sentence or use a thesaurus to find a synonym.
...ositive reviews regarding their movies. The first thing to consider is that who are...
^^^
Line 3, column 352, Rule ID: THIS_NNS[1]
Message: Did you mean 'these'?
Suggestion: these
... their views? With necessary answers to this questions it is very much difficult to ...
^^^^
Line 4, column 213, Rule ID: SENTENCE_FRAGMENT[1]
Message: “If” at the beginning of a sentence requires a 2nd clause. Maybe a comma, question or exclamation mark is missing, or the sentence is incomplete and should be joined with the following sentence.
...eviewers correct in grading the movies? If they may be correct then also it is not...
^^
Discourse Markers used:
['also', 'but', 'first', 'hence', 'if', 'may', 'really', 'regarding', 'so', 'still', 'then', 'thus', 'well', 'such as']
Attributes: Values AverageValues Percentages(Values/AverageValues)% => Comments
Performance in Part of Speech:
Nouns: 0.258823529412 0.25644967241 101% => OK
Verbs: 0.160784313725 0.15541462614 103% => OK
Adjectives: 0.0823529411765 0.0836205057962 98% => OK
Adverbs: 0.0372549019608 0.0520304965353 72% => OK
Pronouns: 0.043137254902 0.0272364105082 158% => Less pronouns wanted. Try not to use 'you, I, they, he...' as the subject of a sentence
Prepositions: 0.143137254902 0.125424944231 114% => OK
Participles: 0.0411764705882 0.0416121511921 99% => OK
Conjunctions: 2.58041546021 2.79052419416 92% => OK
Infinitives: 0.0313725490196 0.026700313972 117% => OK
Particles: 0.00196078431373 0.001811407834 108% => OK
Determiners: 0.150980392157 0.113004496875 134% => OK
Modal_auxiliary: 0.0176470588235 0.0255425247493 69% => OK
WH_determiners: 0.0078431372549 0.0127820249294 61% => OK
Vocabulary words and sentences:
No of characters: 2829.0 2731.13054187 104% => OK
No of words: 485.0 446.07635468 109% => OK
Chars per words: 5.83298969072 6.12365571057 95% => OK
Fourth root words length: 4.69283662038 4.57801047555 103% => OK
words length more than 5 chars: 0.340206185567 0.378187486979 90% => OK
words length more than 6 chars: 0.241237113402 0.287650121315 84% => OK
words length more than 7 chars: 0.175257731959 0.208842608468 84% => OK
words length more than 8 chars: 0.111340206186 0.135150697306 82% => OK
Word Length SD: 2.58041546021 2.79052419416 92% => OK
Unique words: 170.0 207.018472906 82% => More unique words wanted.
Unique words percentage: 0.350515463918 0.469332199767 75% => More unique words wanted or less content wanted.
Word variations: 39.4912855056 52.1807786196 76% => OK
How many sentences: 23.0 20.039408867 115% => OK
Sentence length: 21.0869565217 23.2022227129 91% => OK
Sentence length SD: 55.3531368059 57.7814097925 96% => OK
Chars per sentence: 123.0 141.986410481 87% => OK
Words per sentence: 21.0869565217 23.2022227129 91% => OK
Discourse Markers: 0.608695652174 0.724660767414 84% => OK
Paragraphs: 6.0 5.14285714286 117% => OK
Language errors: 3.0 3.58251231527 84% => OK
Readability: 45.2106678619 51.9672348444 87% => OK
Elegance: 1.83739837398 1.8405768891 100% => OK
Coherence and Cohesion:
Essay topic to essay body coherence: 0.466459744813 0.441005458295 106% => OK
Sentence sentence coherence: 0.218968645469 0.135418324435 162% => OK
Sentence sentence coherence SD: 0.11496239327 0.0829849096947 139% => OK
Sentence paragraph coherence: 0.663249454181 0.58762219726 113% => OK
Sentence paragraph coherence SD: 0.19600949685 0.147661913831 133% => OK
Sentence topic coherence: 0.24139971872 0.193483328276 125% => OK
Sentence topic coherence SD: 0.108082225111 0.0970749176394 111% => OK
Paragraph paragraph coherence: 0.490803376482 0.42659136922 115% => OK
Paragraph paragraph coherence SD: 0.128012766845 0.0774707102158 165% => OK
Paragraph topic coherence: 0.338742660172 0.312017818177 109% => OK
Paragraph topic coherence SD: 0.0793796450671 0.0698173142475 114% => OK
Task Achievement:
Sentences with positive sentiment : 14.0 8.33743842365 168% => OK
Sentences with negative sentiment : 3.0 6.87684729064 44% => OK
Sentences with neutral sentiment: 6.0 4.82512315271 124% => OK
Positive topic words: 13.0 6.46551724138 201% => OK
Negative topic words: 1.0 5.36822660099 19% => More negative topic words wanted.
Neutral topic words: 2.0 2.82389162562 71% => OK
Total topic words: 16.0 14.657635468 109% => OK
What are sentences with positive/Negative/neutral sentiment?
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Rates: 54.17 out of 100
Scores by essay e-grader: 3.25 Out of 6 -- The score is based on the average performance of 20,000 argument essays. This e-grader is not smart enough to check on arguments.
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Note: This is not the final score. The e-grader does NOT examine the meaning of words and ideas. VIP users will receive further evaluations by advanced module of e-grader and human graders.