Today, the high sales of popular consumer goods reflect the power of advertising and not the real needs of the society in which they are sold.
To what extent do you agree or disagree?
Nowadays millions of companies produce billions of products and the role of advertising is quite obvious. Ads help consumers to find the goods or services of their needs. However, do our needs grow equally fast as the number of products? Some market analysts insist modern commercials are not merely matchmakers of a product and a consumer, but actively interfere with buyer’s desires, developing artificial needs.
Undoubtedly, advertisement guides people through the market, serves those who do not have time to learn differences between goods. These products are probably the same, but loyalty to a particular brand, formed by a commercial helps make a choice. When a person buys one mobile phone out of 50 models, he thinks he made his choice himself. But that was a commercial who told him about the features of this phone.
Nevertheless, ads not only inform us about new goods, but force people to want them. This can be even useful, for example for someone who suffers from back pains and without commercials he would never imagine there are new mattresses which could ease their pains.
Unfortunately, promoters now operate our minds more aggressively. Commercials no longer promote products, but lifestyles. They told us to purchase things just because they are fashionable or up to date with the image of successful person. And we buy new cars, gadgets and clothes in order to match this image and not because old ones are no longer usable.
Personally I think that high sales of popular commodities are the result of new promotional technologies. The best illustration of that is that everyone now is concerned mostly about how a new mobile phone will reflect his personality, a new shirt – his image, or will a new car make colleagues feel jealous
Transition Words or Phrases used:
but, however, if, nevertheless, so, for example, i think
Attributes: Values AverageValues Percentages(Values/AverageValues)% => Comments
Performance on Part of Speech:
To be verbs : 11.0 13.1623246493 84% => OK
Auxiliary verbs: 5.0 7.85571142285 64% => OK
Conjunction : 14.0 10.4138276553 134% => OK
Relative clauses : 9.0 7.30460921844 123% => OK
Pronoun: 28.0 24.0651302605 116% => OK
Preposition: 31.0 41.998997996 74% => OK
Nominalization: 2.0 8.3376753507 24% => More nominalization wanted.
Performance on vocabulary words:
No of characters: 1486.0 1615.20841683 92% => OK
No of words: 293.0 315.596192385 93% => OK
Chars per words: 5.07167235495 5.12529762239 99% => OK
Fourth root words length: 4.13729897018 4.20363070211 98% => OK
Word Length SD: 2.83380054248 2.80592935109 101% => OK
Unique words: 195.0 176.041082164 111% => OK
Unique words percentage: 0.665529010239 0.561755894193 118% => OK
syllable_count: 463.5 506.74238477 91% => OK
avg_syllables_per_word: 1.6 1.60771543086 100% => OK
A sentence (or a clause, phrase) starts by:
Pronoun: 4.0 5.43587174349 74% => OK
Interrogative: 1.0 0.384769539078 260% => OK
Article: 2.0 2.52805611222 79% => OK
Subordination: 1.0 2.10420841683 48% => OK
Conjunction: 7.0 0.809619238477 865% => Less conjunction wanted as sentence beginning.
Preposition: 0.0 4.76152304609 0% => More preposition wanted as sentence beginning.
Performance on sentences:
How many sentences: 16.0 16.0721442886 100% => OK
Sentence length: 18.0 20.2975951904 89% => OK
Sentence length SD: 43.6208361193 49.4020404114 88% => OK
Chars per sentence: 92.875 106.682146367 87% => OK
Words per sentence: 18.3125 20.7667163134 88% => OK
Discourse Markers: 3.5 7.06120827912 50% => More transition words/phrases wanted.
Paragraphs: 5.0 4.38176352705 114% => OK
Language errors: 0.0 5.01903807615 0% => OK
Sentences with positive sentiment : 9.0 8.67935871743 104% => OK
Sentences with negative sentiment : 3.0 3.9879759519 75% => OK
Sentences with neutral sentiment: 4.0 3.4128256513 117% => OK
What are sentences with positive/Negative/neutral sentiment?
Coherence and Cohesion:
Essay topic to essay body coherence: 0.0889556870251 0.244688304435 36% => The similarity between the topic and the content is low.
Sentence topic coherence: 0.028988543775 0.084324248473 34% => Sentence topic similarity is low.
Sentence topic coherence SD: 0.0364227802119 0.0667982634062 55% => OK
Paragraph topic coherence: 0.0436908871563 0.151304729494 29% => Maybe some paragraphs are off the topic.
Paragraph topic coherence SD: 0.0239765355532 0.056905535591 42% => Paragraphs are similar to each other. Some content may get duplicated or it is not exactly right on the topic.
Essay readability:
automated_readability_index: 11.6 13.0946893788 89% => Automated_readability_index is low.
flesch_reading_ease: 53.21 50.2224549098 106% => OK
smog_index: 8.8 7.44779559118 118% => OK
flesch_kincaid_grade: 10.3 11.3001002004 91% => OK
coleman_liau_index: 12.13 12.4159519038 98% => OK
dale_chall_readability_score: 8.89 8.58950901804 103% => OK
difficult_words: 81.0 78.4519038076 103% => OK
linsear_write_formula: 8.5 9.78957915832 87% => OK
gunning_fog: 9.2 10.1190380762 91% => OK
text_standard: 9.0 10.7795591182 83% => OK
What are above readability scores?
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Rates: 67.4157303371 out of 100
Scores by essay e-grader: 6.0 Out of 9
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Note: the e-grader does NOT examine the meaning of words and ideas. VIP users will receive further evaluations by advanced module of e-grader and human graders.