buying a franchise
According to the reading, buying a franchise is the best idea to avoid the risks of starting a new independent business; however the lecturer casts doubts on this idea.
Firstly, the reading states that it would be difficult for an inexperienced business starter to select appropriate suppliers, while franchise owners do not face such a problem as they cooperate with the franchising company’s reliable suppliers. In contrast, the lecturer believes that franchise owners are compelled to use the overpriced products and services of the parent company’s suppliers and that they cannot purchase the cheaper goods available in the market.
Secondly, the reading asserts that franchise owners don’t have to spend a fortune on advertising. They can get benefit of advertising paid for by parent company and sell well-known products. On the other hand, the lecturer claims that advertising by parent company only focuses on the brand and not on the owner’s individual business. That means all other franchise owners of the same brand, which somehow are competitors, can benefit the advertising too. She believes that franchise owners would get greater benefit for less money if they did their own advertising.
Finally, the reading posits that buying a franchise offers a very good security based on the statistics about the failure rates of starting franchises and starting independent businesses. Although the lecturer admits that buying a franchise is less risky than starting a new business, she says that there is a third option which is the most secure: buying an already-existing independent business from previous owners. She claims that this strategy has twice as much chance of success as buying franchises.
Transition Words or Phrases used:
finally, first, firstly, however, if, second, secondly, so, third, well, while, in contrast, on the other hand
Attributes: Values AverageValues Percentages(Values/AverageValues)% => Comments
Performance on Part of Speech:
To be verbs : 7.0 10.4613686534 67% => OK
Auxiliary verbs: 5.0 5.04856512141 99% => OK
Conjunction : 5.0 7.30242825607 68% => OK
Relative clauses : 13.0 12.0772626932 108% => OK
Pronoun: 22.0 22.412803532 98% => OK
Preposition: 24.0 30.3222958057 79% => OK
Nominalization: 0.0 5.01324503311 0% => More nominalizations (nouns with a suffix like: tion ment ence ance) wanted.
Performance on vocabulary words:
No of characters: 1472.0 1373.03311258 107% => OK
No of words: 270.0 270.72406181 100% => OK
Chars per words: 5.45185185185 5.08290768461 107% => OK
Fourth root words length: 4.05360046442 4.04702891845 100% => OK
Word Length SD: 2.96971452998 2.5805825403 115% => OK
Unique words: 150.0 145.348785872 103% => OK
Unique words percentage: 0.555555555556 0.540411800872 103% => OK
syllable_count: 437.4 419.366225166 104% => OK
avg_syllables_per_word: 1.6 1.55342163355 103% => OK
A sentence (or a clause, phrase) starts by:
Pronoun: 5.0 3.25607064018 154% => OK
Interrogative: 0.0 0.116997792494 0% => OK
Article: 5.0 8.23620309051 61% => OK
Subordination: 2.0 1.25165562914 160% => OK
Conjunction: 0.0 1.51434878587 0% => OK
Preposition: 3.0 2.5761589404 116% => OK
Performance on sentences:
How many sentences: 11.0 13.0662251656 84% => Need more sentences. Double check the format of sentences, make sure there is a space between two sentences, or have enough periods. And also check the lengths of sentences, maybe they are too long.
Sentence length: 24.0 21.2450331126 113% => OK
Sentence length SD: 56.7115362789 49.2860985944 115% => OK
Chars per sentence: 133.818181818 110.228320801 121% => OK
Words per sentence: 24.5454545455 21.698381199 113% => OK
Discourse Markers: 10.0 7.06452816374 142% => OK
Paragraphs: 4.0 4.09492273731 98% => OK
Language errors: 0.0 4.19205298013 0% => OK
Sentences with positive sentiment : 8.0 4.33554083885 185% => OK
Sentences with negative sentiment : 2.0 4.45695364238 45% => More negative sentences wanted.
Sentences with neutral sentiment: 1.0 4.27373068433 23% => More facts, knowledge or examples wanted.
What are sentences with positive/Negative/neutral sentiment?
Coherence and Cohesion:
Essay topic to essay body coherence: 0.371671959923 0.272083759551 137% => OK
Sentence topic coherence: 0.143103002093 0.0996497079465 144% => OK
Sentence topic coherence SD: 0.101224817141 0.0662205650399 153% => OK
Paragraph topic coherence: 0.230164680331 0.162205337803 142% => OK
Paragraph topic coherence SD: 0.114894553763 0.0443174109184 259% => More connections among paragraphs wanted.
Essay readability:
automated_readability_index: 16.5 13.3589403974 124% => OK
flesch_reading_ease: 47.12 53.8541721854 87% => OK
smog_index: 8.8 5.55761589404 158% => OK
flesch_kincaid_grade: 12.7 11.0289183223 115% => OK
coleman_liau_index: 14.63 12.2367328918 120% => OK
dale_chall_readability_score: 8.92 8.42419426049 106% => OK
difficult_words: 70.0 63.6247240618 110% => OK
linsear_write_formula: 19.0 10.7273730684 177% => OK
gunning_fog: 11.6 10.498013245 110% => OK
text_standard: 9.0 11.2008830022 80% => OK
What are above readability scores?
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Rates: 80.0 out of 100
Scores by essay e-grader: 24.0 Out of 30
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Note: the e-grader does NOT examine the meaning of words and ideas. VIP users will receive further evaluations by advanced module of e-grader and human graders.