The reading and the lecture are both about the pros and cons of getting eco-certification, which is an endorsement for a product that environmentally friendly. The author points out several reasons why an American company would not be eager to adopt this certification. The lecturer casts doubts on the claims made by the author. She thinks that American company would be interested in retrieve those certification base on advantages that its will bring.
To begin with, the author of the reading states that consumer will not pay much attention to the ecofriendly product due to an overwhelming advertisement around them. The lecturer cast doubt on this point. He thinks that even though the neglection is true, the consumer does pay attention by an advertisement that was endorsed by an independent agency. Furthermore, he believes that consumer considers that eco-certification issued by this party is trustworthy.
Secondly, the author argues that price is the factor prevent consumer to vouch for the ecofriendly product. He is the opinion that people are favor for things that inexpensive instead of eco-friendly with higher price tag. The professor is not in line with the author opinion. He points out that the marginally different of price will not be the main factor to sway consumer to buy cheaper, eco-friendly good. He puts forth the idea that consumer will choose the ecofriendly product if the price is less than five percent.
Finally, the reading comments about the advantage of getting eco-certification are ambiguous. He thinks that will not place the company in the front row. The professor, on the other hand, thinks the author opinion is inappropriate. Base on the aforementioned reasons, he thinks the market for eco-products is wide open, and if the company miss the opportunity to get that customer, they will be fall behind.
Grammar and spelling errors:
Line 1, column 271, Rule ID: ENGLISH_WORD_REPEAT_BEGINNING_RULE
Message: Three successive sentences begin with the same word. Reword the sentence or use a thesaurus to find a synonym.
...t be eager to adopt this certification. The lecturer casts doubts on the claims mad...
^^^
Line 1, column 396, Rule ID: THIS_NNS[2]
Message: Did you mean 'this certification' or 'those certifications'?
Suggestion: this certification; those certifications
...company would be interested in retrieve those certification base on advantages that its will bring....
^^^^^^^^^^^^^^^^^^^
Transition Words or Phrases used:
finally, furthermore, if, second, secondly, so, in fact, to begin with, on the other hand
Attributes: Values AverageValues Percentages(Values/AverageValues)% => Comments
Performance on Part of Speech:
To be verbs : 17.0 10.4613686534 163% => OK
Auxiliary verbs: 8.0 5.04856512141 158% => OK
Conjunction : 3.0 7.30242825607 41% => More conjunction wanted.
Relative clauses : 16.0 12.0772626932 132% => OK
Pronoun: 30.0 22.412803532 134% => OK
Preposition: 34.0 30.3222958057 112% => OK
Nominalization: 11.0 5.01324503311 219% => Less nominalization wanted.
Performance on vocabulary words:
No of characters: 1560.0 1373.03311258 114% => OK
No of words: 300.0 270.72406181 111% => OK
Chars per words: 5.2 5.08290768461 102% => OK
Fourth root words length: 4.16179145029 4.04702891845 103% => OK
Word Length SD: 3.10822564603 2.5805825403 120% => OK
Unique words: 151.0 145.348785872 104% => OK
Unique words percentage: 0.503333333333 0.540411800872 93% => OK
syllable_count: 477.0 419.366225166 114% => OK
avg_syllables_per_word: 1.6 1.55342163355 103% => OK
A sentence (or a clause, phrase) starts by:
Pronoun: 9.0 3.25607064018 276% => Less pronouns wanted as sentence beginning.
Interrogative: 0.0 0.116997792494 0% => OK
Article: 10.0 8.23620309051 121% => OK
Subordination: 0.0 1.25165562914 0% => More adverbial clause wanted.
Conjunction: 1.0 1.51434878587 66% => OK
Preposition: 2.0 2.5761589404 78% => OK
Performance on sentences:
How many sentences: 17.0 13.0662251656 130% => OK
Sentence length: 17.0 21.2450331126 80% => OK
Sentence length SD: 39.6273297046 49.2860985944 80% => OK
Chars per sentence: 91.7647058824 110.228320801 83% => OK
Words per sentence: 17.6470588235 21.698381199 81% => OK
Discourse Markers: 5.23529411765 7.06452816374 74% => OK
Paragraphs: 4.0 4.09492273731 98% => OK
Language errors: 2.0 4.19205298013 48% => OK
Sentences with positive sentiment : 10.0 4.33554083885 231% => Less positive sentences wanted.
Sentences with negative sentiment : 4.0 4.45695364238 90% => OK
Sentences with neutral sentiment: 3.0 4.27373068433 70% => OK
What are sentences with positive/Negative/neutral sentiment?
Coherence and Cohesion:
Essay topic to essay body coherence: 0.264845641258 0.272083759551 97% => OK
Sentence topic coherence: 0.088667752853 0.0996497079465 89% => OK
Sentence topic coherence SD: 0.0574921138058 0.0662205650399 87% => OK
Paragraph topic coherence: 0.169680998752 0.162205337803 105% => OK
Paragraph topic coherence SD: 0.0323100004915 0.0443174109184 73% => OK
Essay readability:
automated_readability_index: 11.9 13.3589403974 89% => Automated_readability_index is low.
flesch_reading_ease: 54.22 53.8541721854 101% => OK
smog_index: 8.8 5.55761589404 158% => OK
flesch_kincaid_grade: 9.9 11.0289183223 90% => OK
coleman_liau_index: 12.58 12.2367328918 103% => OK
dale_chall_readability_score: 7.43 8.42419426049 88% => OK
difficult_words: 56.0 63.6247240618 88% => OK
linsear_write_formula: 12.5 10.7273730684 117% => OK
gunning_fog: 8.8 10.498013245 84% => OK
text_standard: 13.0 11.2008830022 116% => OK
What are above readability scores?
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Rates: 85.0 out of 100
Scores by essay e-grader: 25.5 Out of 30
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Note: the e-grader does NOT examine the meaning of words and ideas. VIP users will receive further evaluations by advanced module of e-grader and human graders.