The topic is about whether the eco-certificate will work for the American wood companies or not. The reading passage lists three reasons to indicate why this certificate won't prevail in the USA. However, the lecture holds an opinion that is contradictory to the reading passage.
First, the reading passage states that American consumers won't value or trust the attractive labels in the advertisement because they have seen too many. The lecture reputes this idea by explaining that American consumers don't treat all the advertisements the same. They know the difference between the claims in the advertisement made by companies themselves and the claims made by independent organizations. American consumers feel more confidents when the product is granted by independent agency. So this eco-certification will lead reaction that is favorable to the companies with it.
Second, according to the reading passage, certificated wood will be more expensive than those that are uncertificated. The trend that price-driven American consumers will prefer cheaper uncertificated wood will cause American companies keep a low price. the lecture argues that price is the determine factor alone only when one product is much higher or lower than others. When there is slight difference of the price, like the woods, people will take other factors into account. Moreover, American people will value the wood with the certificate to protect the environment.
Third, the reading passage considers it is unnecessary for the American companies to keep up with the international developments as their business target domestic consumers mainly. In the lecture, the professor says that it's the foreign competition that American companies should worry. If American companies fail to catch the consumers wishing to buy eco-friendly woods, a huge amount of international companies will cater to these consumers and stole the consumers from domestic companies.
Essay evaluation report
American consumers feel more confidents
American consumers feel more confident
So this eco-certification will lead reaction that is favorable
So this eco-certification will lead a/the reaction that is favorable
So this eco-certification will lead reactions that are favorable
---------------------
Attribute Value Ideal
Final score: 25 in 30
Category: Very Good Excellent
No. of Grammatical Errors: 2 2
No. of Spelling Errors: 0 2
No. of Sentences: 15 12
No. of Words: 299 250
No. of Characters: 1621 1200
No. of Different Words: 158 150
Fourth Root of Number of Words: 4.158 4.2
Average Word Length: 5.421 4.6
Word Length SD: 3.021 2.4
No. of Words greater than 5 chars: 116 80
No. of Words greater than 6 chars: 98 60
No. of Words greater than 7 chars: 67 40
No. of Words greater than 8 chars: 51 20
Use of Passive Voice (%): 0 0
Avg. Sentence Length: 19.933 21.0
Sentence Length SD: 7.353 7.5
Use of Discourse Markers (%): 0.467 0.12
Sentence-Text Coherence: 0.357 0.35
Sentence-Para Coherence: 0.556 0.50
Sentence-Sentence Coherence: 0.087 0.07
Number of Paragraphs: 4 4
Grammar and spelling errors:
Line 3, column 223, Rule ID: EN_CONTRACTION_SPELLING
Message: Possible spelling mistake found
Suggestion: don't
...a by explaining that American consumers dont treat all the advertisements the same. ...
^^^^
Line 5, column 255, Rule ID: UPPERCASE_SENTENCE_START
Message: This sentence does not start with an uppercase letter
Suggestion: The
...se American companies keep a low price. the lecture argues that price is the determ...
^^^
Line 5, column 288, Rule ID: A_INFINITVE[1]
Message: Probably a wrong construction: a/the + infinitive
...price. the lecture argues that price is the determine factor alone only when one product is m...
^^^^^^^^^^^^^
Line 7, column 222, Rule ID: IT_IS[17]
Message: Did you mean 'it's' (='it is') instead of 'its' (possessive pronoun)?
Suggestion: it's; it is
...In the lecture, the professor says that its the foreign competition that American c...
^^^
Transition Words or Phrases used:
first, however, if, moreover, second, so, third
Attributes: Values AverageValues Percentages(Values/AverageValues)% => Comments
Performance on Part of Speech:
To be verbs : 10.0 10.4613686534 96% => OK
Auxiliary verbs: 9.0 5.04856512141 178% => OK
Conjunction : 5.0 7.30242825607 68% => OK
Relative clauses : 12.0 12.0772626932 99% => OK
Pronoun: 21.0 22.412803532 94% => OK
Preposition: 28.0 30.3222958057 92% => OK
Nominalization: 8.0 5.01324503311 160% => OK
Performance on vocabulary words:
No of characters: 1654.0 1373.03311258 120% => OK
No of words: 296.0 270.72406181 109% => OK
Chars per words: 5.58783783784 5.08290768461 110% => OK
Fourth root words length: 4.14784890444 4.04702891845 102% => OK
Word Length SD: 3.05772919271 2.5805825403 118% => OK
Unique words: 162.0 145.348785872 111% => OK
Unique words percentage: 0.547297297297 0.540411800872 101% => OK
syllable_count: 523.8 419.366225166 125% => OK
avg_syllables_per_word: 1.8 1.55342163355 116% => OK
A sentence (or a clause, phrase) starts by:
Pronoun: 1.0 3.25607064018 31% => OK
Interrogative: 1.0 0.116997792494 855% => Less interrogative sentences wanted.
Article: 10.0 8.23620309051 121% => OK
Subordination: 2.0 1.25165562914 160% => OK
Conjunction: 0.0 1.51434878587 0% => OK
Preposition: 3.0 2.5761589404 116% => OK
Performance on sentences:
How many sentences: 16.0 13.0662251656 122% => OK
Sentence length: 18.0 21.2450331126 85% => The Avg. Sentence Length is relatively short.
Sentence length SD: 33.5912935148 49.2860985944 68% => OK
Chars per sentence: 103.375 110.228320801 94% => OK
Words per sentence: 18.5 21.698381199 85% => OK
Discourse Markers: 2.9375 7.06452816374 42% => More transition words/phrases wanted.
Paragraphs: 4.0 4.09492273731 98% => OK
Language errors: 4.0 4.19205298013 95% => OK
Sentences with positive sentiment : 4.0 4.33554083885 92% => OK
Sentences with negative sentiment : 7.0 4.45695364238 157% => OK
Sentences with neutral sentiment: 5.0 4.27373068433 117% => OK
What are sentences with positive/Negative/neutral sentiment?
Coherence and Cohesion:
Essay topic to essay body coherence: 0.499215791358 0.272083759551 183% => OK
Sentence topic coherence: 0.161903955612 0.0996497079465 162% => OK
Sentence topic coherence SD: 0.0894494637629 0.0662205650399 135% => OK
Paragraph topic coherence: 0.29126318358 0.162205337803 180% => OK
Paragraph topic coherence SD: 0.0532962753389 0.0443174109184 120% => OK
Essay readability:
automated_readability_index: 14.1 13.3589403974 106% => OK
flesch_reading_ease: 36.28 53.8541721854 67% => OK
smog_index: 11.2 5.55761589404 202% => Smog_index is high.
flesch_kincaid_grade: 12.7 11.0289183223 115% => OK
coleman_liau_index: 15.14 12.2367328918 124% => OK
dale_chall_readability_score: 8.26 8.42419426049 98% => OK
difficult_words: 70.0 63.6247240618 110% => OK
linsear_write_formula: 9.0 10.7273730684 84% => OK
gunning_fog: 9.2 10.498013245 88% => OK
text_standard: 9.0 11.2008830022 80% => OK
What are above readability scores?
---------------------
Rates: 80.0 out of 100
Scores by essay e-grader: 24.0 Out of 30
---------------------
Note: the e-grader does NOT examine the meaning of words and ideas. VIP users will receive further evaluations by advanced module of e-grader and human graders.