The lecture and the reading passage give contradictory opinions on the topic of ecocertification, a form of accreditation conferred by on international agency in recognition of a company’s eco-friendly practices. The passage explains that it is not necessary for American wood companies to pursue ecocertification while the lecture provides several counterarguments to this view.
First, the lecturer argues that the reading passage is too general in its statement that American consumers reject advertising completely. He asserts that Americans do not trust advertising
claims for a product only when these claims are made by the company that sells the product. When a claim is made by an independent third party such as a wood certification company, he posits, consumers respond very positively with strong acceptance of the certified product.
The lecturer also refutes the second point in the reading E that price-sensitive American consumers are likely to choose cheap wood products without certification. The professor contends that certified wood is only slightly (less than 5%) more expensive than uncertified wood, and therefore, he argues, consumers will tend to ignore the price difference and choose the eco-friendly product.
Finally, receiving eco-certification is, according to the professor, an important strategy used by American wood companies to ensure that their products can compete against ecocertified wood products imported into the domestic market from foreign countries. According to the reading, however, this strategy is unnecessary because American consumers are likely to be content with domestically manufactured products, even if they are not ecocertified
Discourse Markers used:
['also', 'finally', 'first', 'however', 'if', 'second', 'so', 'therefore', 'third', 'while', 'such as']
Attributes: Values AverageValues Percentages(Values/AverageValues)% => Comments
Performance in Part of Speech:
Nouns: 0.262773722628 0.261695866417 100% => OK
Verbs: 0.156934306569 0.158904122519 99% => OK
Adjectives: 0.113138686131 0.0723426182421 156% => OK
Adverbs: 0.0620437956204 0.0435111971325 143% => OK
Pronouns: 0.0255474452555 0.0277247811725 92% => OK
Prepositions: 0.124087591241 0.128828473217 96% => OK
Participles: 0.043795620438 0.0370669169778 118% => OK
Conjunctions: 3.4070075304 2.5805825403 132% => OK
Infinitives: 0.029197080292 0.0208969081088 140% => OK
Particles: 0.0 0.00154638098197 0% => OK
Determiners: 0.105839416058 0.128158765124 83% => OK
Modal_auxiliary: 0.00729927007299 0.0158828679856 46% => OK
WH_determiners: 0.0109489051095 0.0114777025283 95% => OK
Vocabulary words and sentences:
No of characters: 1691.0 1645.83664459 103% => OK
No of words: 248.0 271.125827815 91% => OK
Chars per words: 6.8185483871 6.08160592843 112% => OK
Fourth root words length: 3.96837696647 4.04852973271 98% => OK
words length more than 5 chars: 0.467741935484 0.374372842146 125% => OK
words length more than 6 chars: 0.403225806452 0.287516216867 140% => OK
words length more than 7 chars: 0.310483870968 0.187439937562 166% => OK
words length more than 8 chars: 0.20564516129 0.113142543107 182% => Too many words length more than 8 chars.
Word Length SD: 3.4070075304 2.5805825403 132% => OK
Unique words: 149.0 145.348785872 103% => OK
Unique words percentage: 0.600806451613 0.539623497131 111% => OK
Word variations: 62.3803787894 53.8517498576 116% => OK
How many sentences: 9.0 13.0529801325 69% => OK
Sentence length: 27.5555555556 21.7502111507 127% => OK
Sentence length SD: 37.3511862076 49.3711431718 76% => OK
Chars per sentence: 187.888888889 132.220823453 142% => OK
Words per sentence: 27.5555555556 21.7502111507 127% => OK
Discourse Markers: 1.22222222222 0.878197800319 139% => OK
Paragraphs: 5.0 4.09492273731 122% => OK
Language errors: 0.0 3.39072847682 0% => OK
Readability: 67.8781362007 50.5018328374 134% => OK
Elegance: 1.76119402985 1.90840788429 92% => OK
Coherence and Cohesion:
Essay topic to essay body coherence: 0.641784308174 0.549887131256 117% => OK
Sentence sentence coherence: 0.167444166271 0.142949733639 117% => OK
Sentence sentence coherence SD: 0.0437569075954 0.0787303798458 56% => OK
Sentence paragraph coherence: 0.724624167921 0.631733273073 115% => OK
Sentence paragraph coherence SD: 0.090587623962 0.139662658121 65% => OK
Sentence topic coherence: 0.313314669413 0.266732575781 117% => OK
Sentence topic coherence SD: 0.0887266848696 0.103435571967 86% => OK
Paragraph paragraph coherence: 0.24464620847 0.414875509568 59% => OK
Paragraph paragraph coherence SD: 0.0716878763473 0.0530846634433 135% => OK
Paragraph topic coherence: 0.38017489324 0.40443939384 94% => OK
Paragraph topic coherence SD: 0.102473435487 0.0528353158467 194% => OK
Task Achievement:
Sentences with positive sentiment : 2.0 4.33554083885 46% => OK
Sentences with negative sentiment : 4.0 4.45695364238 90% => OK
Sentences with neutral sentiment: 3.0 4.26048565121 70% => OK
Positive topic words: 2.0 3.49668874172 57% => OK
Negative topic words: 4.0 3.62251655629 110% => OK
Neutral topic words: 3.0 3.1766004415 94% => OK
Total topic words: 9.0 10.2958057395 87% => OK
What are sentences with positive/Negative/neutral sentiment?
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Rates: 66.6666666667 out of 100
Scores by essay e-grader: 20.0 Out of 30
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Note: This is not the final score. The e-grader does NOT examine the meaning of words and ideas. VIP users will receive further evaluations by advanced module of e-grader and human graders.