Should marketing for consumer goods companies like clothing and food focus on
reputation or on short term strategies like discount and special offers? Why?
Marketing for consumer goods companies should focus on reputation or on short-term strategies has always been a debatable topic. Many people believe that working on short-term offers will yield good income. I would advocate investing in special discounts on regular intervals. This essay would further elaborate how discounted offers will be more beneficial with clear examples and thus lead to a plausible conclusion.
To commence with, to advertise products and promote their special offer campaigns, companies spend a huge amount of money and time. While promoting goods like clothing and food, they not only focus on promotions but try to increase their reputation through various media outlets. For example, when Nestle promotes its maggie noodles at a special discounted price, it will attract more customers than its original price. This example, clearly explains to us that Nestle will not only promote their product but also build a reputation in the market.
Secondly, short-term discounts can boost up revenues of the company. Take, for instance, startups hit the markets with weekly or monthly offers. This strategy generates excess revenues for the short period of time. This example evidently shows that the special offers can effectively contribute to the growth of a company. From this, it can be said that the former strategy can kill two birds at once.
In a nutshell, concentrating on discounts and offers strategy will reap more benefits as it also contributes to publicity of the companies. Therefore, I strongly believe that following this strategy will lead to progress of the company.
Grammar and spelling errors:
Line 3, column 364, Rule ID: WHITESPACE_RULE
Message: Possible typo: you repeated a whitespace
Suggestion:
...e noodles at a special discounted price, it will attract more customers than its ...
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Line 5, column 200, Rule ID: PERIOD_OF_TIME[1]
Message: Use simply 'period'.
Suggestion: period
...generates excess revenues for the short period of time. This example evidently shows that the ...
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Line 7, column 5, Rule ID: WHITESPACE_RULE
Message: Possible typo: you repeated a whitespace
Suggestion:
...tegy can kill two birds at once. In a nutshell, concentrating on discounts and...
^^
Transition Words or Phrases used:
also, but, second, secondly, so, therefore, thus, while, for example, for instance
Attributes: Values AverageValues Percentages(Values/AverageValues)% => Comments
Performance on Part of Speech:
To be verbs : 3.0 10.5418719212 28% => More to be verbs wanted.
Auxiliary verbs: 13.0 6.10837438424 213% => Less auxiliary verb wanted.
Conjunction : 9.0 8.36945812808 108% => OK
Relative clauses : 6.0 5.94088669951 101% => OK
Pronoun: 23.0 20.9802955665 110% => OK
Preposition: 32.0 31.9359605911 100% => OK
Nominalization: 5.0 5.75862068966 87% => OK
Performance on vocabulary words:
No of characters: 1366.0 1207.87684729 113% => OK
No of words: 254.0 242.827586207 105% => OK
Chars per words: 5.37795275591 5.00649968141 107% => OK
Fourth root words length: 3.99216450694 3.92707691288 102% => OK
Word Length SD: 2.69260255148 2.71678728327 99% => OK
Unique words: 153.0 139.433497537 110% => OK
Unique words percentage: 0.602362204724 0.580463131201 104% => OK
syllable_count: 411.3 379.143842365 108% => OK
avg_syllables_per_word: 1.6 1.57093596059 102% => OK
A sentence (or a clause, phrase) starts by:
Pronoun: 9.0 4.6157635468 195% => OK
Article: 0.0 1.56157635468 0% => OK
Subordination: 2.0 1.71428571429 117% => OK
Conjunction: 0.0 0.931034482759 0% => OK
Preposition: 4.0 3.65517241379 109% => OK
Performance on sentences:
How many sentences: 15.0 12.6551724138 119% => OK
Sentence length: 16.0 20.5024630542 78% => The Avg. Sentence Length is relatively short.
Sentence length SD: 30.1511746593 50.4703680194 60% => The essay contains lots of sentences with the similar length. More sentence varieties wanted.
Chars per sentence: 91.0666666667 104.977214359 87% => OK
Words per sentence: 16.9333333333 20.9669160288 81% => OK
Discourse Markers: 5.46666666667 7.25397266985 75% => OK
Paragraphs: 4.0 4.12807881773 97% => OK
Language errors: 3.0 5.33497536946 56% => OK
Sentences with positive sentiment : 11.0 6.9802955665 158% => OK
Sentences with negative sentiment : 1.0 2.75862068966 36% => More negative sentences wanted.
Sentences with neutral sentiment: 3.0 2.91625615764 103% => OK
What are sentences with positive/Negative/neutral sentiment?
Coherence and Cohesion:
Essay topic to essay body coherence: 0.379490452658 0.242375264174 157% => OK
Sentence topic coherence: 0.117223863009 0.0925447433944 127% => OK
Sentence topic coherence SD: 0.101363586258 0.071462118173 142% => OK
Paragraph topic coherence: 0.203041326054 0.151781067708 134% => OK
Paragraph topic coherence SD: 0.0967623259421 0.0609392437508 159% => OK
Essay readability:
automated_readability_index: 12.4 12.6369458128 98% => OK
flesch_reading_ease: 55.24 53.1260098522 104% => OK
smog_index: 3.1 6.54236453202 47% => Smog_index is low.
flesch_kincaid_grade: 9.5 10.9458128079 87% => OK
coleman_liau_index: 13.63 11.5310837438 118% => OK
dale_chall_readability_score: 9.15 8.32886699507 110% => OK
difficult_words: 76.0 55.0591133005 138% => OK
linsear_write_formula: 8.0 9.94827586207 80% => OK
gunning_fog: 8.4 10.3980295567 81% => OK
text_standard: 10.0 10.5123152709 95% => OK
What are above readability scores?
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Rates: 75.5555555556 out of 100
Scores by essay e-grader: 68.0 Out of 90
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Note: the e-grader does NOT examine the meaning of words and ideas. VIP users will receive further evaluations by advanced module of e-grader and human graders.