Should marketing for consumer goods companies like clothing and food focus on reputation or on short term strategies like discount and special offers? Why?

Many people believe that creating a brand value is significant for winning a heart of customers and to build a long-term relationship. In contrary to this, many people have an opinion that short-term approaches such as a discount, offers and festive bonanza are the better options to avail. I firmly and wholeheartedly believe in the former view. I will elaborate points to support my opinion in the subsequent paragraphs.

Firstly, to begin with, building a trust, fidelity and companionship even with friends and families take ages and relationship is something which is nurtured and developed over the time. The same applies to customers who should be dealt with extra caution reason being they always have a choice to move to a different product. Building a brand means developing a strong bonding with customers in terms of quality and services. Prices may vary from one product to another but the moment the customer gets associated with your product he would not prefer to move anywhere and would not mind travelling the extra mile to search for it. Providing short-term strategies and discounts could be beneficial for a season but can have an impact to quality and services which will have drastic implications on the product and should be avoided.
On the other side, many people have an opine that an apt approach is to come up with short-term strategies to boost the financial strength of the company, get some profits to utilize the revenue in next quarter. However, we have seen that this approach only work for a couple of times and leads to reduce in quality overall. Take an example of Snapdeal – an e-commerce engine, they established themselves initially very well but in verge of having a competition with other giants like Amazon and Flipkart they instigated discounts and special offers which gave them the profit but to organize large merchandise and unexpected high volumes their services degraded and that deteriorated the customer’s experience. Today Snapdeal is on the point of extinction and struggling to survive.
In Conclusion, long-term relationship plays an indispensable role to survive long in the industry. Initially, maybe profit would not be at par but later it’s paid off.

Votes
Average: 7.7 (1 vote)
Essay Categories

Grammar and spelling errors:
Line 4, column 37, Rule ID: A_INFINITVE[1]
Message: Probably a wrong construction: a/the + infinitive
...d. On the other side, many people have an opine that an apt approach is to come up with...
^^^^^^^^

Transition Words or Phrases used:
but, first, firstly, however, if, may, so, well, in conclusion, such as, to begin with

Attributes: Values AverageValues Percentages(Values/AverageValues)% => Comments

Performance on Part of Speech:
To be verbs : 11.0 10.5418719212 104% => OK
Auxiliary verbs: 10.0 6.10837438424 164% => OK
Conjunction : 23.0 8.36945812808 275% => Less conjunction wanted
Relative clauses : 9.0 5.94088669951 151% => OK
Pronoun: 21.0 20.9802955665 100% => OK
Preposition: 51.0 31.9359605911 160% => OK
Nominalization: 4.0 5.75862068966 69% => OK

Performance on vocabulary words:
No of characters: 1867.0 1207.87684729 155% => OK
No of words: 364.0 242.827586207 150% => Less content wanted.
Chars per words: 5.12912087912 5.00649968141 102% => OK
Fourth root words length: 4.36792674256 3.92707691288 111% => OK
Word Length SD: 2.86760947413 2.71678728327 106% => OK
Unique words: 212.0 139.433497537 152% => OK
Unique words percentage: 0.582417582418 0.580463131201 100% => OK
syllable_count: 580.5 379.143842365 153% => OK
avg_syllables_per_word: 1.6 1.57093596059 102% => OK

A sentence (or a clause, phrase) starts by:
Pronoun: 4.0 4.6157635468 87% => OK
Article: 1.0 1.56157635468 64% => OK
Subordination: 0.0 1.71428571429 0% => More adverbial clause wanted.
Conjunction: 0.0 0.931034482759 0% => OK
Preposition: 4.0 3.65517241379 109% => OK

Performance on sentences:
How many sentences: 15.0 12.6551724138 119% => OK
Sentence length: 24.0 20.5024630542 117% => OK
Sentence length SD: 83.0393213417 50.4703680194 165% => OK
Chars per sentence: 124.466666667 104.977214359 119% => OK
Words per sentence: 24.2666666667 20.9669160288 116% => OK
Discourse Markers: 5.73333333333 7.25397266985 79% => OK
Paragraphs: 4.0 4.12807881773 97% => OK
Language errors: 1.0 5.33497536946 19% => OK
Sentences with positive sentiment : 9.0 6.9802955665 129% => OK
Sentences with negative sentiment : 2.0 2.75862068966 72% => OK
Sentences with neutral sentiment: 4.0 2.91625615764 137% => OK
What are sentences with positive/Negative/neutral sentiment?

Coherence and Cohesion:
Essay topic to essay body coherence: 0.138175203338 0.242375264174 57% => OK
Sentence topic coherence: 0.0407724041836 0.0925447433944 44% => OK
Sentence topic coherence SD: 0.0432922121075 0.071462118173 61% => OK
Paragraph topic coherence: 0.0773186071898 0.151781067708 51% => OK
Paragraph topic coherence SD: 0.0325024179439 0.0609392437508 53% => OK

Essay readability:
automated_readability_index: 14.9 12.6369458128 118% => OK
flesch_reading_ease: 47.12 53.1260098522 89% => OK
smog_index: 8.8 6.54236453202 135% => OK
flesch_kincaid_grade: 12.7 10.9458128079 116% => OK
coleman_liau_index: 12.77 11.5310837438 111% => OK
dale_chall_readability_score: 9.21 8.32886699507 111% => OK
difficult_words: 101.0 55.0591133005 183% => OK
linsear_write_formula: 11.5 9.94827586207 116% => OK
gunning_fog: 11.6 10.3980295567 112% => OK
text_standard: 13.0 10.5123152709 124% => OK
What are above readability scores?

---------------------

Rates: 77.7777777778 out of 100
Scores by essay e-grader: 70.0 Out of 90
---------------------
Note: the e-grader does NOT examine the meaning of words and ideas. VIP users will receive further evaluations by advanced module of e-grader and human graders.