TPO 06 - Question 4 Explicit Memories and Implicit Memories In everyday life, when people speak of memory, they are almost always speaking about what psychologists would call explicit memories. An explicit memory is a conscious or intentional recollection

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TPO 06 - Question 4

Explicit Memories and Implicit Memories

In everyday life, when people speak of memory, they are almost always speaking about what psychologists would call explicit memories. An explicit memory is a conscious or intentional recollection, usually of facts, names, events, or other things that a person can state or declare. There is another kind of memory that is not conscious. Memories of this kind are called implicit memories. An individual can have an experience that he or she cannot consciously recall yet still display reactions that indicate the experience has been somehow recorded in his or her brain.

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Using the example of the car advertisement, explain what is meant by implicit memory.

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In the lecture, the professor mainly talks about implicit memory which is that sometimes we can remember things without even realizing it. For example, when people see a car ad on the billboard, they can unconsciously remember details in the ad. Say the car in the ad is called panther, people can’t remember that they’ve seen a car ad on the highway, or anything has to do with panther. But interestingly, when they are asked to name an animal whose name starts with a “p”, they’ll say “panther” instead of “pig” which is more commonly known. The billboard had an effect even though the drivers aren’t aware of it.

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