Advertising with Cable Communication Corp. is a great way to increase your profits. Recently the Adams Car Dealership began advertising with Cable Communications and over the last 30 days, sales are up 15% over the previous month. In addition, the company's customer ratings show that people who purchase new cars from Adams are more satisfied with the quality and performnce of their vehicles than are car dealership customers on average. Customer satisfaction has been found to be a key factor in positive word-of-mouth publicity.
Advertising is central to a good marketing strategy to boost a company’s profits. However, it is also a notable investment, so one should choose carefully who will manage the company’s publicity. The assumptions of the argument by the promotional campaign is not always robust, and further inquiries should be made before buying advertising from Cable Communications Corp.
Firstly, the campaign proposes as evidence of the effectiveness of the advertisement by citing a statistic where Adams Car Dealership’s sales rose after they began advertising with Cable Communications. The campaign gives no proof, however, that the start of the advertising is what lead to the rise in sales. Many factors that the campaign does not mention may have played in the essor of the dealership’s sales, such as an improving economy or a new product launch by the dealership, and this phenomenon may be independent of their new advertising deal. In order to demonstrate advertising does lead to an increase in sales, the campaign should include more precise studies, such as comparing Adams Car Dealership to a similar dealership company who did not begin advertising.
Moreover, the campaign states that Adams receives a greater customer ratings than other car dealership companies on average, and explains it contributes to positive word-of-mouth publicity. This remains a weak argument as no link can be drawn between the positive ratings and the presence of advertising. Usually, advertising helps attract customers, but customer satisfaction relies more importantly on the quality of the company’s service and product. To establish a connection between advertising and customer ratings, the campaign should aim to provide evidence that advertising gives a positive impression to customers, which helps the dealership maintain a good image to the customer throughout the transaction.
Finally, in view of the arguments provided, the campaign claims advertising with Cable Communications Corp. is the best way to increase a company’s profits, but it fails to consider other means of improving company sales. There are several other methods the campaign does not acknowledge, such as investing in new infrastructure or building new store locations, which may also be effective ways to increase profit. Furthermore, the campaign attempts to generalize the effectiveness of advertising on any company even though they only state one example. It could be that advertising on cable will not be as fruitful for other types of companies, such as a company selling zero-waste products, as consumers of zero-waste might seldom watch cable television.
In conclusion, the promotional campaign makes several assumptions that lacks justification. In order to convince marketing teams of companies, the campaign should provide more detailed arguments.
| Post date | Users | Rates | Link to Content |
|---|---|---|---|
| 2019-07-27 | kayoyin | 82 | view |
| 2016-08-22 | Daredevil16 | 83 | view |
| 2015-10-03 | a.chaharsoughi | 70 | view |
| 2014-11-12 | ZahraT | 80 | view |
Comments
Essay evaluation report
Attribute Value Ideal
Final score: 4.5 out of 6
Category: Good Excellent
No. of Grammatical Errors: 0 2
No. of Spelling Errors: 0 2
No. of Sentences: 17 15
No. of Words: 431 350
No. of Characters: 2349 1500
No. of Different Words: 211 200
Fourth Root of Number of Words: 4.556 4.7
Average Word Length: 5.45 4.6
Word Length SD: 3.101 2.4
No. of Words greater than 5 chars: 180 100
No. of Words greater than 6 chars: 160 80
No. of Words greater than 7 chars: 119 40
No. of Words greater than 8 chars: 78 20
Use of Passive Voice (%): 0 0
Avg. Sentence Length: 25.353 21.0
Sentence Length SD: 8.918 7.5
Use of Discourse Markers (%): 0.706 0.12
Sentence-Text Coherence: 0.368 0.35
Sentence-Para Coherence: 0.601 0.50
Sentence-Sentence Coherence: 0.104 0.07
Number of Paragraphs: 5 5
Grammar and spelling errors:
Line 1, column 384, Rule ID: WHITESPACE_RULE
Message: Possible typo: you repeated a whitespace
Suggestion:
...ertising from Cable Communications Corp. Firstly, the campaign proposes as eviden...
^^^^^^
Transition Words or Phrases used:
also, but, finally, first, firstly, furthermore, however, if, may, moreover, so, in conclusion, such as
Attributes: Values AverageValues Percentages(Values/AverageValues)% => Comments
Performance on Part of Speech:
To be verbs : 12.0 19.6327345309 61% => OK
Auxiliary verbs: 13.0 12.9520958084 100% => OK
Conjunction : 10.0 11.1786427146 89% => OK
Relative clauses : 11.0 13.6137724551 81% => OK
Pronoun: 15.0 28.8173652695 52% => OK
Preposition: 54.0 55.5748502994 97% => OK
Nominalization: 12.0 16.3942115768 73% => OK
Performance on vocabulary words:
No of characters: 2442.0 2260.96107784 108% => OK
No of words: 431.0 441.139720559 98% => OK
Chars per words: 5.66589327146 5.12650576532 111% => OK
Fourth root words length: 4.55637350225 4.56307096286 100% => OK
Word Length SD: 3.3461661917 2.78398813304 120% => OK
Unique words: 210.0 204.123752495 103% => OK
Unique words percentage: 0.487238979118 0.468620217663 104% => OK
syllable_count: 753.3 705.55239521 107% => OK
avg_syllables_per_word: 1.7 1.59920159681 106% => OK
A sentence (or a clause, phrase) starts by:
Pronoun: 4.0 4.96107784431 81% => OK
Article: 10.0 8.76447105788 114% => OK
Subordination: 1.0 2.70958083832 37% => OK
Conjunction: 5.0 1.67365269461 299% => Less conjunction wanted as sentence beginning.
Preposition: 5.0 4.22255489022 118% => OK
Performance on sentences:
How many sentences: 18.0 19.7664670659 91% => OK
Sentence length: 23.0 22.8473053892 101% => OK
Sentence length SD: 54.7532061184 57.8364921388 95% => OK
Chars per sentence: 135.666666667 119.503703932 114% => OK
Words per sentence: 23.9444444444 23.324526521 103% => OK
Discourse Markers: 5.72222222222 5.70786347227 100% => OK
Paragraphs: 5.0 5.15768463074 97% => OK
Language errors: 1.0 5.25449101796 19% => OK
Sentences with positive sentiment : 9.0 8.20758483034 110% => OK
Sentences with negative sentiment : 5.0 6.88822355289 73% => OK
Sentences with neutral sentiment: 4.0 4.67664670659 86% => OK
What are sentences with positive/Negative/neutral sentiment?
Coherence and Cohesion:
Essay topic to essay body coherence: 0.257325577502 0.218282227539 118% => OK
Sentence topic coherence: 0.090156500939 0.0743258471296 121% => OK
Sentence topic coherence SD: 0.0780036666245 0.0701772020484 111% => OK
Paragraph topic coherence: 0.137080509352 0.128457276422 107% => OK
Paragraph topic coherence SD: 0.0808944255998 0.0628817314937 129% => OK
Essay readability:
automated_readability_index: 17.2 14.3799401198 120% => OK
flesch_reading_ease: 39.67 48.3550499002 82% => OK
smog_index: 11.2 7.1628742515 156% => OK
flesch_kincaid_grade: 13.4 12.197005988 110% => OK
coleman_liau_index: 15.9 12.5979740519 126% => OK
dale_chall_readability_score: 9.14 8.32208582834 110% => OK
difficult_words: 119.0 98.500998004 121% => OK
linsear_write_formula: 13.0 12.3882235529 105% => OK
gunning_fog: 11.2 11.1389221557 101% => OK
text_standard: 13.0 11.9071856287 109% => OK
What are above readability scores?
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Rates: 66.67 out of 100
Scores by essay e-grader: 4.0 Out of 6
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Note: the e-grader does NOT examine the meaning of words and ideas. VIP users will receive further evaluations by advanced module of e-grader and human graders.