The following appeared in a memorandum from the owner of Movies Galore, a chain of movie-rental stores.
"Because of declining profits, we must reduce operating expenses at Movies Galore's ten movie-rental stores. Raising prices is not a good option, since we are famous for our low prices. Instead, we should reduce our operating hours. Last month our store in downtown Marston reduced its hours by closing at 6:00 p.m. rather than 9:00 p.m. and reduced its overall inventory by no longer stocking any DVD released more than five years ago. Since we have received very few customer complaints about these new policies, we should now adopt them at all other Movies Galore stores as our best strategies for improving profits."
Write a response in which you discuss what specific evidence is needed to evaluate the argument and explain how the evidence would weaken or strengthen the argument.
The recommendations of the owner of Movies Galore is interesting and logical, but contains lots of holes, and needs to answer few fudamental question, to be effective and produce desired results.
The author claims about decline in profits but the reason for the decline of profits is unknown, this gives rise to a very fundamental question, was the decline in profits due to poor performance or was it due to economic conditions of the country? because, if there is an economic unrest in the country, and the rates of basic needs have increased nobody is going to rent the movies (which obviously is not basic need). This would obviously cause losses to the movie stores. If the author have an answer to this question then the recommendation may prove somewhat effective provided with other questions answered, if not, then the whole recommendation falls apart and fails miserably.
The author calims to have increased the profit by reducing the operating expenses in a store at downtown Marston by closing the store at 6:00 P.M. instead of 9:00 P.M, the recommendation though interesting cannot gurantee sucess at the other outlet, what is the gurantee that the customer at the other outlets would arrive before 6:00 P.M?. It might be a general trend in downtown where customer generally come before 6:00 P.M, same cannot be guranteed at the other outlet. It might be the case at certian outlet that the customer generally arrive between 6:00 P.M to 9:00 P.M, in that case the recommendation, instead of providing the solution to the problem will lead to further losses to the company. If the authors does the research about the consumer behaviour at the different outlets i.e. In which period of time most of the customer arrive at different store? and then plans to close the store according to the preferred time then the reccomendation may prove beneficial.
The owner claims to have incurred profits by reducing its stock by eliminating all movies released more than five years ago, which is a good idea but it is unlikely to provide same results at the other stores.What is gurantee that the customers at the other stores would also like to watch recently released movies?. It is obvious that not everyone has same taste for movies, It is likely that the customers at some outlet prefer watching old movies. In this case the reccomendation will not produce desired effect. If the owner analayses about the different kind of customers and their taste of movies at different outlet and based of that analysis he decides to maintain the stock of the movies then the recommendation is likely to produce desired effect.
If the recommendation is modified and answer's all the above question then it is likely to produce desired results.
Grammar and spelling errors:
Line 2, column 250, Rule ID: UPPERCASE_SENTENCE_START
Message: This sentence does not start with an uppercase letter
Suggestion: Because
... to economic conditions of the country? because, if there is an economic unrest in the ...
^^^^^^^
Line 2, column 657, Rule ID: WHITESPACE_RULE
Message: Possible typo: you repeated a whitespace
Suggestion:
...not, then the whole recommendation falls apart and fails miserably. The author ...
^^
Line 3, column 138, Rule ID: WHITESPACE_RULE
Message: Possible typo: you repeated a whitespace
Suggestion:
...downtown Marston by closing the store at 6:00 P.M. instead of 9:00 P.M, the recom...
^^
Line 3, column 167, Rule ID: SENTENCE_WHITESPACE
Message: Add a space between sentences
Suggestion: M
...e store at 6:00 P.M. instead of 9:00 P.M, the recommendation though interesting ...
^
Line 3, column 339, Rule ID: SENTENCE_WHITESPACE
Message: Add a space between sentences
Suggestion: M
...ther outlets would arrive before 6:00 P.M?. It might be a general trend in downto...
^
Line 3, column 427, Rule ID: SENTENCE_WHITESPACE
Message: Add a space between sentences
Suggestion: M
...e customer generally come before 6:00 P.M, same cannot be guranteed at the other...
^
Line 3, column 457, Rule ID: WHITESPACE_RULE
Message: Possible typo: you repeated a whitespace
Suggestion:
...re 6:00 P.M, same cannot be guranteed at the other outlet. It might be the case a...
^^
Line 3, column 566, Rule ID: SENTENCE_WHITESPACE
Message: Add a space between sentences
Suggestion: M
...ustomer generally arrive between 6:00 P.M to 9:00 P.M, in that case the recommend...
^
Line 3, column 578, Rule ID: SENTENCE_WHITESPACE
Message: Add a space between sentences
Suggestion: M
...rally arrive between 6:00 P.M to 9:00 P.M, in that case the recommendation, inste...
^
Line 3, column 793, Rule ID: WHITESPACE_RULE
Message: Possible typo: you repeated a whitespace
Suggestion:
...sumer behaviour at the different outlets i.e. In which period of time most of the...
^^
Line 3, column 809, Rule ID: PERIOD_OF_TIME[1]
Message: Use simply 'period'.
Suggestion: period
...at the different outlets i.e. In which period of time most of the customer arrive at differen...
^^^^^^^^^^^^^^
Line 3, column 872, Rule ID: UPPERCASE_SENTENCE_START
Message: This sentence does not start with an uppercase letter
Suggestion: And
...the customer arrive at different store? and then plans to close the store according...
^^^
Line 4, column 210, Rule ID: SENTENCE_WHITESPACE
Message: Add a space between sentences
Suggestion: What
...rovide same results at the other stores.What is gurantee that the customers at the o...
^^^^
Transition Words or Phrases used:
also, but, if, may, so, then, kind of
Attributes: Values AverageValues Percentages(Values/AverageValues)% => Comments
Performance on Part of Speech:
To be verbs : 20.0 19.6327345309 102% => OK
Auxiliary verbs: 12.0 12.9520958084 93% => OK
Conjunction : 13.0 11.1786427146 116% => OK
Relative clauses : 11.0 13.6137724551 81% => OK
Pronoun: 22.0 28.8173652695 76% => OK
Preposition: 68.0 55.5748502994 122% => OK
Nominalization: 14.0 16.3942115768 85% => OK
Performance on vocabulary words:
No of characters: 2283.0 2260.96107784 101% => OK
No of words: 462.0 441.139720559 105% => OK
Chars per words: 4.94155844156 5.12650576532 96% => OK
Fourth root words length: 4.63618218583 4.56307096286 102% => OK
Word Length SD: 2.7006924686 2.78398813304 97% => OK
Unique words: 202.0 204.123752495 99% => OK
Unique words percentage: 0.437229437229 0.468620217663 93% => More unique words wanted or less content wanted.
syllable_count: 718.2 705.55239521 102% => OK
avg_syllables_per_word: 1.6 1.59920159681 100% => OK
A sentence (or a clause, phrase) starts by:
Pronoun: 6.0 4.96107784431 121% => OK
Interrogative: 2.0 0.471057884232 425% => OK
Article: 5.0 8.76447105788 57% => OK
Subordination: 6.0 2.70958083832 221% => Less adverbial clause wanted.
Conjunction: 4.0 1.67365269461 239% => Less conjunction wanted as sentence beginning.
Preposition: 6.0 4.22255489022 142% => OK
Performance on sentences:
How many sentences: 15.0 19.7664670659 76% => Need more sentences. Double check the format of sentences, make sure there is a space between two sentences, or have enough periods. And also check the lengths of sentences, maybe they are too long.
Sentence length: 30.0 22.8473053892 131% => The Avg. Sentence Length is relatively long.
Sentence length SD: 81.445169013 57.8364921388 141% => OK
Chars per sentence: 152.2 119.503703932 127% => OK
Words per sentence: 30.8 23.324526521 132% => OK
Discourse Markers: 2.46666666667 5.70786347227 43% => More transition words/phrases wanted.
Paragraphs: 5.0 5.15768463074 97% => OK
Language errors: 13.0 5.25449101796 247% => Less language errors wanted.
Sentences with positive sentiment : 8.0 8.20758483034 97% => OK
Sentences with negative sentiment : 4.0 6.88822355289 58% => More negative sentences wanted.
Sentences with neutral sentiment: 3.0 4.67664670659 64% => OK
What are sentences with positive/Negative/neutral sentiment?
Coherence and Cohesion:
Essay topic to essay body coherence: 0.155692307399 0.218282227539 71% => OK
Sentence topic coherence: 0.0595726887655 0.0743258471296 80% => OK
Sentence topic coherence SD: 0.0668823634946 0.0701772020484 95% => OK
Paragraph topic coherence: 0.0882281600486 0.128457276422 69% => OK
Paragraph topic coherence SD: 0.061937548398 0.0628817314937 98% => OK
Essay readability:
automated_readability_index: 17.2 14.3799401198 120% => OK
flesch_reading_ease: 41.03 48.3550499002 85% => OK
smog_index: 8.8 7.1628742515 123% => OK
flesch_kincaid_grade: 15.0 12.197005988 123% => OK
coleman_liau_index: 11.96 12.5979740519 95% => OK
dale_chall_readability_score: 8.23 8.32208582834 99% => OK
difficult_words: 91.0 98.500998004 92% => OK
linsear_write_formula: 19.0 12.3882235529 153% => OK
gunning_fog: 14.0 11.1389221557 126% => OK
text_standard: 9.0 11.9071856287 76% => OK
What are above readability scores?
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Rates: 66.67 out of 100
Scores by essay e-grader: 4.0 Out of 6 -- The score is based on the average performance of 20,000 argument essays. This e-grader is not smart enough to check on arguments.
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Note: the e-grader does NOT examine the meaning of words and ideas. VIP users will receive further evaluations by advanced module of e-grader and human graders.