The following was used as part of an internet advertising company's appeal to businesses: Furniture Depot employed our internet advertising company to help. Since then its sales increased by 10% over last year's totals. Furniture Depot's success demonstrates how using our internet services can increase your profitability.
The author of this appeal argues that a company called Furniture Depot has increased its sales
due to employing an internet advertising company to help. Using advertising internet services
can indeed increase the profitability of a company, but in this case the author has based his
conclusion on assumptions that clearly cannot be stated as warranted.
To begin with, the author states that Furniture Depot had an increase in annual sales by 10
percent. While this may be true, it is wrong to conclude that using the services of an internet
company is the only reason for progress. Maybe Furniture Depot has improved the quality of its
products or added several new locations to the franchise, which then led to an increase in
sales. If these assumptions would prove to be true, the argument could easily fall apart.
Furthermore, the author is talking about this years totals. What is valid for t year does not have
to be applicable for the next one. The conclusion about Furniture Depos success is based on
the assumption that what was true in the past must also be true in the present or future. But it is
very likely that the company will suffer a loss next year or have the same sale total as this year.
We just do not know what is going to happen. Thus, it is wrong to conclude that Furniture Depot
will continue to flourish thanks to advertising.
Finally, the author of this appeal to businesses is using vague langue in an attempt to sound
more convincing. We only know that Furniture Depot has increased the annual sale total by 10
percent, but we do not know the exact numbers. For example, if the company has sold 10
pieces of furniture one year and 11 pieces in the following year, that would represent an
increase of 10 percent, but in reality that is just one more piece of furniture. Also, the term
increased profitability does not have much sence without listing the numbers that would show
the profit change.
This argument is rife with holes and assumptions. The line of thought should be strengthened
by using exact numbers and providing more details about Furniture Depots sales. Also, it would
be helpful to mention another example of a client that has increased annual sales since using
the services of the internet advertising company.
Grammar and spelling errors:
Line 12, column 42, Rule ID: THIS_NNS[1]
Message: Did you mean 'these'?
Suggestion: these
...urthermore, the author is talking about this years totals. What is valid for t year ...
^^^^
Discourse Markers used:
['also', 'but', 'finally', 'furthermore', 'if', 'may', 'so', 'then', 'thus', 'while', 'for example', 'talking about', 'to begin with']
Attributes: Values AverageValues Percentages(Values/AverageValues)% => Comments
Performance in Part of Speech:
Nouns: 0.245901639344 0.25644967241 96% => OK
Verbs: 0.185011709602 0.15541462614 119% => OK
Adjectives: 0.0772833723653 0.0836205057962 92% => OK
Adverbs: 0.0468384074941 0.0520304965353 90% => OK
Pronouns: 0.0234192037471 0.0272364105082 86% => OK
Prepositions: 0.110070257611 0.125424944231 88% => OK
Participles: 0.0515222482436 0.0416121511921 124% => OK
Conjunctions: 2.53677444258 2.79052419416 91% => OK
Infinitives: 0.0351288056206 0.026700313972 132% => OK
Particles: 0.0 0.001811407834 0% => OK
Determiners: 0.112412177986 0.113004496875 99% => OK
Modal_auxiliary: 0.0281030444965 0.0255425247493 110% => OK
WH_determiners: 0.0187353629977 0.0127820249294 147% => OK
Vocabulary words and sentences:
No of characters: 2289.0 2731.13054187 84% => OK
No of words: 393.0 446.07635468 88% => More content wanted.
Chars per words: 5.82442748092 6.12365571057 95% => OK
Fourth root words length: 4.45244063426 4.57801047555 97% => OK
words length more than 5 chars: 0.312977099237 0.378187486979 83% => OK
words length more than 6 chars: 0.234096692112 0.287650121315 81% => OK
words length more than 7 chars: 0.165394402036 0.208842608468 79% => OK
words length more than 8 chars: 0.0966921119593 0.135150697306 72% => OK
Word Length SD: 2.53677444258 2.79052419416 91% => OK
Unique words: 182.0 207.018472906 88% => More unique words wanted.
Unique words percentage: 0.4631043257 0.469332199767 99% => OK
Word variations: 49.2844192623 52.1807786196 94% => OK
How many sentences: 19.0 20.039408867 95% => OK
Sentence length: 20.6842105263 23.2022227129 89% => OK
Sentence length SD: 45.1270290786 57.7814097925 78% => OK
Chars per sentence: 120.473684211 141.986410481 85% => OK
Words per sentence: 20.6842105263 23.2022227129 89% => OK
Discourse Markers: 0.684210526316 0.724660767414 94% => OK
Paragraphs: 25.0 5.14285714286 486% => There are something wrong with the essay format.
Language errors: 1.0 3.58251231527 28% => OK
Readability: 44.0938797375 51.9672348444 85% => OK
Elegance: 1.59633027523 1.8405768891 87% => OK
Coherence and Cohesion:
Essay topic to essay body coherence: 0.33853046708 0.441005458295 77% => OK
Sentence sentence coherence: 0.0947212409153 0.135418324435 70% => OK
Sentence sentence coherence SD: 0.0606154076311 0.0829849096947 73% => OK
Sentence paragraph coherence: 0.733042224321 0.58762219726 125% => OK
Sentence paragraph coherence SD: 0.264202173809 0.147661913831 179% => OK
Sentence topic coherence: 0.137735104277 0.193483328276 71% => OK
Sentence topic coherence SD: 0.0961336507635 0.0970749176394 99% => OK
Paragraph paragraph coherence: 0.0951548891833 0.42659136922 22% => OK
Paragraph paragraph coherence SD: 0.071732267056 0.0774707102158 93% => OK
Paragraph topic coherence: 0.129697108895 0.312017818177 42% => OK
Paragraph topic coherence SD: 0.0777460174186 0.0698173142475 111% => OK
Task Achievement:
Sentences with positive sentiment : 13.0 8.33743842365 156% => OK
Sentences with negative sentiment : 3.0 6.87684729064 44% => OK
Sentences with neutral sentiment: 3.0 4.82512315271 62% => OK
Positive topic words: 13.0 6.46551724138 201% => OK
Negative topic words: 2.0 5.36822660099 37% => OK
Neutral topic words: 2.0 2.82389162562 71% => OK
Total topic words: 17.0 14.657635468 116% => OK
What are sentences with positive/Negative/neutral sentiment?
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Rates: 58.33 out of 100
Scores by essay e-grader: 3.5 Out of 6 -- The score is based on the average performance of 20,000 argument essays. This e-grader is not smart enough to check on arguments.
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Note: This is not the final score. The e-grader does NOT examine the meaning of words and ideas. VIP users will receive further evaluations by advanced module of e-grader and human graders.