Over the past year, our late-night news program has devoted increasingly more time to covering national news and less time to covering weather and local news. During the same time period, most of the complaints we received from viewers were concerned with the station's coverage of weather and local news. In addition, several local businesses that used to run advertisements during our late-night news program have just cancelled their advertising contracts with us. Therefore, in order to attract more viewers to our news programs and to avoid losing any further advertising revenues, we should expand the coverage of weather and local news on all our news programs
The argument provided here is not convincing because of some unaccounted assumptions it presents. Firstly, the reasoning is weakened by the fact that the decision to revert to the former proportions of news casting is based on the increased number of complaints from the viewers about the coverage of local and weather news. The increase in complaints from the viewers may be because of the decline in quality of coverage by the channel or the complaints may have decreased overall.
The term "most of the complaints" is quite vague. If the total number of complaints have decreased than may be the proportion of complaints related to weather forecast have increased. Thus, mentioning exact number of complaints and comparing it with past complaints will help make a better convincing point.
Further the passage states cancellation of advertisement contract, but it fails to mention the exact reason for that incident. The contract may have been cancelled due to better opportunities, like lower costs on some other media channels, or may be due to the decline in economic prosperity of the area. Therefore, to analyze the situation in a better way, focus should be kept on citing exacts reason for cancellation of the contract and the prevailing conditions of the viewers and economy at the time of decision.
Lastly the passage also assumes that restoring the time previously allotted to the weather and local news would increase the number of viewers. The interests of viewers may have changed over time, or we may have a competitor news channel that covers the national news in a much interesting manner. The channel which attracts most viewers has multiple ascendancies over other channels. The way they present the news, how they connect with the public opinion or the promptness with which the news is relayed. Thus, a proper analysis about other external factors should be done and facts like the viewers of other channels, change in trends, increase or decrease of total number of viewers and other factors should be mentioned explicitly to validate the claim. Further the assumption that the business advertisements would increase if we are able to increase the viewers is not a sure affect. So, reasons must be cited for this claim, like company X has promised an advertisement if certain number of viewers are reached.
Hence, we can conclude that the given statement by the TV channel is flawed in different aspects. Further evidences and proofs should be added to make it convincing for the analyst.
Grammar and spelling errors:
Line 3, column 61, Rule ID: SENTENCE_FRAGMENT[1]
Message: “If” at the beginning of a sentence requires a 2nd clause. Maybe a comma, question or exclamation mark is missing, or the sentence is incomplete and should be joined with the following sentence.
...of the complaints' is quite vague. If the total number of complaints have dec...
^^
Line 7, column 386, Rule ID: ENGLISH_WORD_REPEAT_BEGINNING_RULE
Message: Three successive sentences begin with the same word. Reword the sentence or use a thesaurus to find a synonym.
...tiple ascendancies over other channels. The way they present the news, how they con...
^^^
Line 9, column 99, Rule ID: SENT_START_CONJUNCTIVE_LINKING_ADVERB_COMMA[1]
Message: Did you forget a comma after a conjunctive/linking adverb?
Suggestion: Further,
...channel is flawed in different aspects. Further evidences and proofs should be added to...
^^^^^^^
Transition Words or Phrases used:
also, but, first, firstly, hence, if, lastly, may, so, therefore, thus
Attributes: Values AverageValues Percentages(Values/AverageValues)% => Comments
Performance on Part of Speech:
To be verbs : 18.0 19.6327345309 92% => OK
Auxiliary verbs: 16.0 12.9520958084 124% => OK
Conjunction : 14.0 11.1786427146 125% => OK
Relative clauses : 8.0 13.6137724551 59% => More relative clauses wanted.
Pronoun: 16.0 28.8173652695 56% => OK
Preposition: 59.0 55.5748502994 106% => OK
Nominalization: 10.0 16.3942115768 61% => OK
Performance on vocabulary words:
No of characters: 2128.0 2260.96107784 94% => OK
No of words: 415.0 441.139720559 94% => More content wanted.
Chars per words: 5.12771084337 5.12650576532 100% => OK
Fourth root words length: 4.51348521516 4.56307096286 99% => OK
Word Length SD: 2.81248693163 2.78398813304 101% => OK
Unique words: 197.0 204.123752495 97% => OK
Unique words percentage: 0.474698795181 0.468620217663 101% => OK
syllable_count: 648.9 705.55239521 92% => OK
avg_syllables_per_word: 1.6 1.59920159681 100% => OK
A sentence (or a clause, phrase) starts by:
Pronoun: 1.0 4.96107784431 20% => OK
Article: 9.0 8.76447105788 103% => OK
Subordination: 1.0 2.70958083832 37% => OK
Conjunction: 3.0 1.67365269461 179% => OK
Preposition: 3.0 4.22255489022 71% => OK
Performance on sentences:
How many sentences: 18.0 19.7664670659 91% => OK
Sentence length: 23.0 22.8473053892 101% => OK
Sentence length SD: 49.5899544288 57.8364921388 86% => OK
Chars per sentence: 118.222222222 119.503703932 99% => OK
Words per sentence: 23.0555555556 23.324526521 99% => OK
Discourse Markers: 3.88888888889 5.70786347227 68% => OK
Paragraphs: 5.0 5.15768463074 97% => OK
Language errors: 3.0 5.25449101796 57% => OK
Sentences with positive sentiment : 10.0 8.20758483034 122% => OK
Sentences with negative sentiment : 6.0 6.88822355289 87% => OK
Sentences with neutral sentiment: 2.0 4.67664670659 43% => OK
What are sentences with positive/Negative/neutral sentiment?
Coherence and Cohesion:
Essay topic to essay body coherence: 0.25213502933 0.218282227539 116% => OK
Sentence topic coherence: 0.0801093760777 0.0743258471296 108% => OK
Sentence topic coherence SD: 0.0803647868111 0.0701772020484 115% => OK
Paragraph topic coherence: 0.121687647461 0.128457276422 95% => OK
Paragraph topic coherence SD: 0.097005759603 0.0628817314937 154% => OK
Essay readability:
automated_readability_index: 14.3 14.3799401198 99% => OK
flesch_reading_ease: 48.13 48.3550499002 100% => OK
smog_index: 3.1 7.1628742515 43% => Smog_index is low.
flesch_kincaid_grade: 12.3 12.197005988 101% => OK
coleman_liau_index: 12.77 12.5979740519 101% => OK
dale_chall_readability_score: 8.66 8.32208582834 104% => OK
difficult_words: 102.0 98.500998004 104% => OK
linsear_write_formula: 10.5 12.3882235529 85% => OK
gunning_fog: 11.2 11.1389221557 101% => OK
text_standard: 11.0 11.9071856287 92% => OK
What are above readability scores?
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Rates: 66.0 out of 100
Scores by essay e-grader: 4 Out of 6
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Note: the e-grader does NOT examine the meaning of words and ideas. VIP users will receive further evaluations by advanced module of e-grader and human graders.