The following is a memorandum from the business manager of a television station. Over the past year, our late-night news program has devoted increased time to national news and less time to weather and local news. During this time period, most of the complaints received from viewers were concerned with our station's coverage of weather and local news. In addition, local businesses that used to advertise during our late-night news program have just canceled their advertising contracts with us. Therefore, in order to attract more viewers to the program and to avoid losing any further advertising revenues, we should restore the time devoted to weather and local news to its former level."
At first glance the memorandum from the business manager exemplifies positive strategy. The late-news program should restore the time devoted to weather and local news to increase viewership and prevent loss of advertising revenue, but without more concrete evidence results of the startegy seem specultative at best.
The basic flaw in author's argument is that author assumes that there is direct causal realationship between local businessese canceling their advertising contracts with the program's increase in national news coverage. It might be possible the businesses were simply unstatisfied with the services rendered by the program. It may be also possible that the program breached the contract by promoting a rival product on the show. Without the relevant information about why the contract was canceled, concluding to restoring the time of local news and weather to its former level makes little sense.
Another question which is unanswered in the argument is about the viewers concered with weather and local news coverage. Who are these viewers? Do they even watch the late-night news program? It's possible they are concerned with the lack of coverage from other programs on the station. Unless, they are specifically making complaints about the late-night news program, there views while important as they maybe, should not factor in the decision about the program.
While it makes sense the local news and weather news should be the focus of the program, pandering to the needs of the masses while, probably more important national events are taking place is journalistically and ethically incorrect.And
given that we don't know the answers to these pressing questions, buisness manager's strtegy in memo seems ambigious at best.
Grammar and spelling errors:
Line 7, column 235, Rule ID: SENTENCE_WHITESPACE
Message: Add a space between sentences
Suggestion: And
...ournalistically and ethically incorrect.And given that we dont know the answers to...
^^^
Line 8, column 15, Rule ID: EN_CONTRACTION_SPELLING
Message: Possible spelling mistake found
Suggestion: don't
... ethically incorrect.And given that we dont know the answers to these pressing ques...
^^^^
Discourse Markers used:
['also', 'but', 'first', 'if', 'may', 'so', 'while']
Attributes: Values AverageValues Percentages(Values/AverageValues)% => Comments
Performance in Part of Speech:
Nouns: 0.267123287671 0.240241500013 111% => OK
Verbs: 0.157534246575 0.157235817809 100% => OK
Adjectives: 0.109589041096 0.0880659088768 124% => OK
Adverbs: 0.0342465753425 0.0497285424764 69% => OK
Pronouns: 0.0376712328767 0.0444667217837 85% => OK
Prepositions: 0.130136986301 0.12292977631 106% => OK
Participles: 0.0479452054795 0.0406280797675 118% => OK
Conjunctions: 2.73278021338 2.79330140395 98% => OK
Infinitives: 0.0205479452055 0.030933414821 66% => OK
Particles: 0.0 0.0016655270985 0% => OK
Determiners: 0.116438356164 0.0997080785238 117% => OK
Modal_auxiliary: 0.0171232876712 0.0249443105267 69% => OK
WH_determiners: 0.0102739726027 0.0148568991511 69% => OK
Vocabulary words and sentences:
No of characters: 1751.0 2732.02544248 64% => OK
No of words: 272.0 452.878318584 60% => More content wanted.
Chars per words: 6.4375 6.0361032391 107% => OK
Fourth root words length: 4.06108636974 4.58838876751 89% => OK
words length more than 5 chars: 0.415441176471 0.366273622748 113% => OK
words length more than 6 chars: 0.349264705882 0.280924506359 124% => OK
words length more than 7 chars: 0.268382352941 0.200843997647 134% => OK
words length more than 8 chars: 0.128676470588 0.132149295362 97% => OK
Word Length SD: 2.73278021338 2.79330140395 98% => OK
Unique words: 157.0 219.290929204 72% => More unique words wanted.
Unique words percentage: 0.577205882353 0.48968727796 118% => OK
Word variations: 59.9417480876 55.4138127331 108% => OK
How many sentences: 12.0 20.6194690265 58% => OK
Sentence length: 22.6666666667 23.380412469 97% => OK
Sentence length SD: 89.3540088014 59.4972553346 150% => OK
Chars per sentence: 145.916666667 141.124799967 103% => OK
Words per sentence: 22.6666666667 23.380412469 97% => OK
Discourse Markers: 0.583333333333 0.674092028746 87% => OK
Paragraphs: 5.0 4.94800884956 101% => OK
Language errors: 2.0 5.21349557522 38% => OK
Readability: 57.5931372549 51.4728631049 112% => OK
Elegance: 1.94029850746 1.64882698954 118% => OK
Coherence and Cohesion:
Essay topic to essay body coherence: 0.555411580649 0.391690518653 142% => OK
Sentence sentence coherence: 0.138307072532 0.123202303941 112% => OK
Sentence sentence coherence SD: 0.0815492673805 0.077325440228 105% => OK
Sentence paragraph coherence: 0.647790078053 0.547984918172 118% => OK
Sentence paragraph coherence SD: 0.209812193809 0.149214159877 141% => OK
Sentence topic coherence: 0.252287603174 0.161403998019 156% => OK
Sentence topic coherence SD: 0.120544747701 0.0892212321368 135% => OK
Paragraph paragraph coherence: 0.351058549728 0.385218514788 91% => OK
Paragraph paragraph coherence SD: 0.1516123248 0.0692045440612 219% => OK
Paragraph topic coherence: 0.358077936457 0.275328986314 130% => OK
Paragraph topic coherence SD: 0.145378198815 0.0653680567796 222% => OK
Task Achievement:
Sentences with positive sentiment : 5.0 10.4325221239 48% => OK
Sentences with negative sentiment : 4.0 5.30420353982 75% => OK
Sentences with neutral sentiment: 3.0 4.88274336283 61% => OK
Positive topic words: 5.0 7.22455752212 69% => OK
Negative topic words: 3.0 3.66592920354 82% => OK
Neutral topic words: 2.0 2.70907079646 74% => OK
Total topic words: 10.0 13.5995575221 74% => OK
What are sentences with positive/Negative/neutral sentiment?
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Rates: 58.33 out of 100
Scores by essay e-grader: 3.5 Out of 6
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Note: This is not the final score. The e-grader does NOT examine the meaning of words and ideas. VIP users will receive further evaluations by advanced module of e-grader and human graders.