Advertising is all around us. it is an unavoidable part of everyone’s life. Some people say that advertising is a positive part of our lives. To what extent do you agree or disagree?
It has been recently stated that our lives are made better with the growth of the marketing industry. From a personal perspective, advertising has brought several benefits to the way we live in this day and age. Not only can we know which products are available, but the quality of those products is also improved.
The first aspect to consider is the ability to learn about the product which people need but do not know about its existence in the first place. We must admit that because of societal development, it is easier to gain access to social media, where people come across advertisements. As Facebook or Instagram users, for instance, visit their news feeds, they may see various posts selling products such as clothes and foods. Furthermore, the popularity of online shopping goes along with the prevalence of advertisements, offering maximal convenience for the customers. If someone is attracted to a certain product, with just a few taps, he can have the product delivered to his doorstep within a day or so.
The second way that advertising has improved people’s lives is better quality of products and services. It seems obvious that when one company sees another company’s advertisement, it will want to do something better so that it will not fall behind. Such competition, as a result, will make brands put more effort into creating newer features or updating the current advertising campaign so that more consumers are interested. For example, whenever either one of Adidas or Nike launches a marketing campaign, no matter how large-scale it is, the other one still always has something of similar size. As these two giant companies compete with one another to see who comes out on top, sports gears are continuously released and upgraded, which is worth every single penny that the customer paid.
In conclusion, better products and great convenience are two of the many benefits that the marketing industry offers to people. In my opinion, there is a revolution in the advertisement industry making the earth a better place.
Transition Words or Phrases used:
also, but, first, furthermore, if, may, second, so, still, for example, for instance, in conclusion, such as, as a result, in my opinion, in the first place
Attributes: Values AverageValues Percentages(Values/AverageValues)% => Comments
Performance on Part of Speech:
To be verbs : 14.0 13.1623246493 106% => OK
Auxiliary verbs: 8.0 7.85571142285 102% => OK
Conjunction : 11.0 10.4138276553 106% => OK
Relative clauses : 14.0 7.30460921844 192% => OK
Pronoun: 27.0 24.0651302605 112% => OK
Preposition: 37.0 41.998997996 88% => OK
Nominalization: 10.0 8.3376753507 120% => OK
Performance on vocabulary words:
No of characters: 1720.0 1615.20841683 106% => OK
No of words: 340.0 315.596192385 108% => OK
Chars per words: 5.05882352941 5.12529762239 99% => OK
Fourth root words length: 4.29407602571 4.20363070211 102% => OK
Word Length SD: 2.80850167543 2.80592935109 100% => OK
Unique words: 207.0 176.041082164 118% => OK
Unique words percentage: 0.608823529412 0.561755894193 108% => OK
syllable_count: 539.1 506.74238477 106% => OK
avg_syllables_per_word: 1.6 1.60771543086 100% => OK
A sentence (or a clause, phrase) starts by:
Pronoun: 7.0 5.43587174349 129% => OK
Article: 4.0 2.52805611222 158% => OK
Subordination: 5.0 2.10420841683 238% => Less adverbial clause wanted.
Conjunction: 1.0 0.809619238477 124% => OK
Preposition: 4.0 4.76152304609 84% => OK
Performance on sentences:
How many sentences: 15.0 16.0721442886 93% => OK
Sentence length: 22.0 20.2975951904 108% => OK
Sentence length SD: 28.2013396057 49.4020404114 57% => The essay contains lots of sentences with the similar length. More sentence varieties wanted.
Chars per sentence: 114.666666667 106.682146367 107% => OK
Words per sentence: 22.6666666667 20.7667163134 109% => OK
Discourse Markers: 10.4 7.06120827912 147% => OK
Paragraphs: 4.0 4.38176352705 91% => OK
Language errors: 0.0 5.01903807615 0% => OK
Sentences with positive sentiment : 13.0 8.67935871743 150% => OK
Sentences with negative sentiment : 1.0 3.9879759519 25% => More negative sentences wanted.
Sentences with neutral sentiment: 1.0 3.4128256513 29% => More facts, knowledge or examples wanted.
What are sentences with positive/Negative/neutral sentiment?
Coherence and Cohesion:
Essay topic to essay body coherence: 0.0859720372443 0.244688304435 35% => The similarity between the topic and the content is low.
Sentence topic coherence: 0.0330219218059 0.084324248473 39% => Sentence topic similarity is low.
Sentence topic coherence SD: 0.0409145542642 0.0667982634062 61% => OK
Paragraph topic coherence: 0.0539254856191 0.151304729494 36% => Maybe some paragraphs are off the topic.
Paragraph topic coherence SD: 0.0206277263357 0.056905535591 36% => Paragraphs are similar to each other. Some content may get duplicated or it is not exactly right on the topic.
Essay readability:
automated_readability_index: 13.7 13.0946893788 105% => OK
flesch_reading_ease: 49.15 50.2224549098 98% => OK
smog_index: 8.8 7.44779559118 118% => OK
flesch_kincaid_grade: 11.9 11.3001002004 105% => OK
coleman_liau_index: 12.36 12.4159519038 100% => OK
dale_chall_readability_score: 8.49 8.58950901804 99% => OK
difficult_words: 81.0 78.4519038076 103% => OK
linsear_write_formula: 11.0 9.78957915832 112% => OK
gunning_fog: 10.8 10.1190380762 107% => OK
text_standard: 11.0 10.7795591182 102% => OK
What are above readability scores?
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Rates: 89.8876404494 out of 100
Scores by essay e-grader: 8.0 Out of 9
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Note: the e-grader does NOT examine the meaning of words and ideas. VIP users will receive further evaluations by advanced module of e-grader and human graders.