If a product is good or it meets people's needs, people will buy it. Advertising is no more than a form of entertainment. To what extent do you agree or disagree?
Advertisements’ effectiveness has been highlighted as an emerging issue in recent decades, escaping broader public attention. Given the suggestion that Advertising is only for entertainment purposes, its influence, in fact could be significant.
On the one hand, advertisements could bestow many benefits. From the manufacturers’ perspective, Advertisements are proved to be an effective medium for mass marketing, targetting products to larger consumer groups on a massive scale. This would be conducive to higher brand recognition and repuation, making the increase in sales and profits an inevitable product. From the consumer perspective, users could weigh the advantages and disadvantages of products from the depictions on advertisements. Consequently, consumers could form better objective gauge on products, thereby giving more effective buying choices.
On the one hand, some negative ramifications could be observed in advertising. First, since manufactures’s main objective is higher profits, advertisements are usually presented with false potrayals for consumers’ appeal, which could incentivise wasteful expenditure or even some health problems. For example, for better sales, some many food producers fail to mention the additives and preservatives used on products when broadcasting advertisements, causing the rise in food-borne diseases and other gastroenteritis cases. Second, as advertisements are sometimes followed by provocative or even violent presentations. This could have detrimental effects on viewers’ psychological health, especially young individuals’, which feed into the formation of nagative mentality in the long run with constant exposure.
In conclusion, Advertising is not simply to entertain consumers, it has both postive and nagative impacts on users and manufactures in terms of higher sales, product judgements or even mental health. By filtering which advertisements to watch, consumers could capitalize on them effectively when it comes to purchasing items.
Transition Words or Phrases used:
consequently, first, if, second, so, even so, for example, in conclusion, in fact
Attributes: Values AverageValues Percentages(Values/AverageValues)% => Comments
Performance on Part of Speech:
To be verbs : 11.0 13.1623246493 84% => OK
Auxiliary verbs: 9.0 7.85571142285 115% => OK
Conjunction : 10.0 10.4138276553 96% => OK
Relative clauses : 6.0 7.30460921844 82% => OK
Pronoun: 7.0 24.0651302605 29% => OK
Preposition: 36.0 41.998997996 86% => OK
Nominalization: 8.0 8.3376753507 96% => OK
Performance on vocabulary words:
No of characters: 1764.0 1615.20841683 109% => OK
No of words: 280.0 315.596192385 89% => More content wanted.
Chars per words: 6.3 5.12529762239 123% => OK
Fourth root words length: 4.09062348924 4.20363070211 97% => OK
Word Length SD: 3.77515373386 2.80592935109 135% => OK
Unique words: 182.0 176.041082164 103% => OK
Unique words percentage: 0.65 0.561755894193 116% => OK
syllable_count: 549.0 506.74238477 108% => OK
avg_syllables_per_word: 2.0 1.60771543086 124% => OK
A sentence (or a clause, phrase) starts by:
Pronoun: 4.0 5.43587174349 74% => OK
Article: 0.0 2.52805611222 0% => OK
Subordination: 2.0 2.10420841683 95% => OK
Conjunction: 0.0 0.809619238477 0% => OK
Preposition: 8.0 4.76152304609 168% => OK
Performance on sentences:
How many sentences: 14.0 16.0721442886 87% => OK
Sentence length: 20.0 20.2975951904 99% => OK
Sentence length SD: 51.98213979 49.4020404114 105% => OK
Chars per sentence: 126.0 106.682146367 118% => OK
Words per sentence: 20.0 20.7667163134 96% => OK
Discourse Markers: 5.78571428571 7.06120827912 82% => OK
Paragraphs: 4.0 4.38176352705 91% => OK
Language errors: 0.0 5.01903807615 0% => OK
Sentences with positive sentiment : 8.0 8.67935871743 92% => OK
Sentences with negative sentiment : 5.0 3.9879759519 125% => OK
Sentences with neutral sentiment: 1.0 3.4128256513 29% => More facts, knowledge or examples wanted.
What are sentences with positive/Negative/neutral sentiment?
Coherence and Cohesion:
Essay topic to essay body coherence: 0.118330593746 0.244688304435 48% => OK
Sentence topic coherence: 0.0444038769848 0.084324248473 53% => OK
Sentence topic coherence SD: 0.0227335923448 0.0667982634062 34% => Sentences are similar to each other.
Paragraph topic coherence: 0.0773263142757 0.151304729494 51% => OK
Paragraph topic coherence SD: 0.0175739143049 0.056905535591 31% => Paragraphs are similar to each other. Some content may get duplicated or it is not exactly right on the topic.
Essay readability:
automated_readability_index: 18.2 13.0946893788 139% => OK
flesch_reading_ease: 17.34 50.2224549098 35% => Flesch_reading_ease is low.
smog_index: 11.2 7.44779559118 150% => OK
flesch_kincaid_grade: 15.8 11.3001002004 140% => OK
coleman_liau_index: 19.26 12.4159519038 155% => OK
dale_chall_readability_score: 10.94 8.58950901804 127% => OK
difficult_words: 112.0 78.4519038076 143% => OK
linsear_write_formula: 10.5 9.78957915832 107% => OK
gunning_fog: 10.0 10.1190380762 99% => OK
text_standard: 11.0 10.7795591182 102% => OK
What are above readability scores?
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Rates: 84.2696629213 out of 100
Scores by essay e-grader: 7.5 Out of 9
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Note: the e-grader does NOT examine the meaning of words and ideas. VIP users will receive further evaluations by advanced module of e-grader and human graders.