Many sports players advertise sports-related products. What are the advantages and disadvantages of this?
Today, advertising plays a crucial part in every business. Many sports stars and athletes advertise various sport related products. Although, it might result in better sales of the company, there are arguments that it can cause some problems. This essay examines both advantages and disadvantages of sports stars endorsing products.
To begin with, a product endorsed by a famous sport person generates a lot of sales and employment opportunities. By watching their star in an advertisement, people may be influenced to buy that product. For example, Virat Kholi are famous cricketer has started endorsing MRF cricket bats, which instantly boosted the sales of the company by 30%. Furthermore, sport persons generally advertise the item by playing their sport or by showing their skills. This encourages the youth of today to have an active and athletic lifestyle similar to the person in the advertisement.
The influence of advertisements with a famous personality in it, is significantly higher when compared to normal adverts. This leads to children, forcing their parents to buy them the desired product. For instance, a recent poll conducted by Time of India states that more than 45% of parents agreed to have spent 10% more money due to sports equipment for their children. In addition to this, companies pay very huge amount to the celebrity for marketing their goods. They plan to retrieve this amount by increasing the price of the product, therefore, further increasing the burden on parents to satisfy their loved one's desire.
In conclusion, there are various benefits for companies to which sport persons advertise for. However, there are greater disadvantages to parents because of their children, forcing them to buy rather costly items, which are endorsed by the their favourite celebrity.
Grammar and spelling errors:
Line 9, column 619, Rule ID: ONES[1]
Message: Did you mean 'one's'?
Suggestion: one's
...urden on parents to satisfy their loved ones desire. In conclusion, there are v...
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Line 13, column 237, Rule ID: DT_PRP[1]
Message: Possible typo. Did you mean 'the' or 'their'?
Suggestion: the; their
...her costly items, which are endorsed by the their favourite celebrity.
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Transition Words or Phrases used:
furthermore, however, if, may, so, therefore, for example, for instance, in addition, in conclusion, to begin with
Attributes: Values AverageValues Percentages(Values/AverageValues)% => Comments
Performance on Part of Speech:
To be verbs : 7.0 13.1623246493 53% => More to be verbs wanted.
Auxiliary verbs: 3.0 7.85571142285 38% => OK
Conjunction : 5.0 10.4138276553 48% => More conjunction wanted.
Relative clauses : 7.0 7.30460921844 96% => OK
Pronoun: 23.0 24.0651302605 96% => OK
Preposition: 43.0 41.998997996 102% => OK
Nominalization: 7.0 8.3376753507 84% => OK
Performance on vocabulary words:
No of characters: 1536.0 1615.20841683 95% => OK
No of words: 287.0 315.596192385 91% => More content wanted.
Chars per words: 5.35191637631 5.12529762239 104% => OK
Fourth root words length: 4.11595363751 4.20363070211 98% => OK
Word Length SD: 2.84010386256 2.80592935109 101% => OK
Unique words: 168.0 176.041082164 95% => OK
Unique words percentage: 0.585365853659 0.561755894193 104% => OK
syllable_count: 466.2 506.74238477 92% => OK
avg_syllables_per_word: 1.6 1.60771543086 100% => OK
A sentence (or a clause, phrase) starts by:
Pronoun: 5.0 5.43587174349 92% => OK
Article: 3.0 2.52805611222 119% => OK
Subordination: 0.0 2.10420841683 0% => More adverbial clause wanted.
Conjunction: 0.0 0.809619238477 0% => OK
Preposition: 4.0 4.76152304609 84% => OK
Performance on sentences:
How many sentences: 16.0 16.0721442886 100% => OK
Sentence length: 17.0 20.2975951904 84% => The Avg. Sentence Length is relatively short.
Sentence length SD: 33.4780128405 49.4020404114 68% => OK
Chars per sentence: 96.0 106.682146367 90% => OK
Words per sentence: 17.9375 20.7667163134 86% => OK
Discourse Markers: 7.125 7.06120827912 101% => OK
Paragraphs: 4.0 4.38176352705 91% => OK
Language errors: 2.0 5.01903807615 40% => OK
Sentences with positive sentiment : 11.0 8.67935871743 127% => OK
Sentences with negative sentiment : 2.0 3.9879759519 50% => More negative sentences wanted.
Sentences with neutral sentiment: 3.0 3.4128256513 88% => OK
What are sentences with positive/Negative/neutral sentiment?
Coherence and Cohesion:
Essay topic to essay body coherence: 0.279128590209 0.244688304435 114% => OK
Sentence topic coherence: 0.104377273292 0.084324248473 124% => OK
Sentence topic coherence SD: 0.138562468081 0.0667982634062 207% => The coherence between sentences is low.
Paragraph topic coherence: 0.196134806622 0.151304729494 130% => OK
Paragraph topic coherence SD: 0.145613651709 0.056905535591 256% => More connections among paragraphs wanted.
Essay readability:
automated_readability_index: 12.7 13.0946893788 97% => OK
flesch_reading_ease: 54.22 50.2224549098 108% => OK
smog_index: 8.8 7.44779559118 118% => OK
flesch_kincaid_grade: 9.9 11.3001002004 88% => OK
coleman_liau_index: 13.45 12.4159519038 108% => OK
dale_chall_readability_score: 9.49 8.58950901804 110% => OK
difficult_words: 91.0 78.4519038076 116% => OK
linsear_write_formula: 7.0 9.78957915832 72% => OK
gunning_fog: 8.8 10.1190380762 87% => OK
text_standard: 9.0 10.7795591182 83% => OK
What are above readability scores?
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Rates: 78.6516853933 out of 100
Scores by essay e-grader: 7.0 Out of 9
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Note: the e-grader does NOT examine the meaning of words and ideas. VIP users will receive further evaluations by advanced module of e-grader and human graders.