Some people say that advertising is extremely successful at persuading us to buy things. Other people think that advertising is so common that we no longer pay attention to it.
Discuss both these views and give your own opinion.
Advertisements have always been a crucial part of the world of marketing. Throughout the decade, we have seen a significant increase in the number of advertisements, whether it is on the media like television or widespread through social network platforms. The goal of advertisements is to get consumers to buy a targeted product, and while this method has been proven considerably successful generally, some people view it as too prevalent to catch the consumers’ attention anymore.
Advertisements can act as a strong persuasion device to seemingly hypnotize people into buying goods and services. This is so because of the tactics placed in the messages, such as showing people having a good time together when using a particular product, using bandwagon, showing only the upsides of usage, and applying compare and contrast strategies to show the effects of using the product and make it stand out. Even if people do not know it, these messages are repeated several times and soon it may brainwash people to finally go out and get the product. For instance, if a person is watching television and sees a certain advertisement of a snack many times, the repeated sight of the scrumptious food may result in that person feeling hungry and succumbing to the advertisement at last.
Nevertheless, there is another point of view in which the widespread of advertisements makes it a normal thing. After watching a dozen of advertisements people will see it as a mere everyday routine and cease to pay attention to the message of the advertisement. Some people may even choose to turn off a television channel, for instance, only just to avoid seeing and hearing repetitive advertisements. After a certain frequency, they start to get bored and stop paying attention to ads. Hence, in the end, the main goal of advertisements is not complete since the people to whom the messages are sent out do not receive that message. A real-life example can be seen from advertisements on a particular social media platform, Youtube. In the Youtube marketing mechanism, advertisements are placed before and between videos, hoping that the viewers would be forced to watch the advertisements, too. However, this is not usually the case, since many people would just click “Skip Ad” and continue.
In conclusion, advertisements can be successful in persuading people to purchase goods and services, or they can be unsuccessful in many ways. They are very commonly seen nowadays, but not all of them fulfill their purpose. Thus, advertisements must be designed and presented in the correct way to result in the highest effectiveness.
Comments
Essay evaluations by e-grader
Transition Words or Phrases used:
but, finally, hence, however, if, may, nevertheless, so, thus, while, as to, for instance, in conclusion, such as
Attributes: Values AverageValues Percentages(Values/AverageValues)% => Comments
Performance on Part of Speech:
To be verbs : 18.0 13.1623246493 137% => OK
Auxiliary verbs: 11.0 7.85571142285 140% => OK
Conjunction : 19.0 10.4138276553 182% => OK
Relative clauses : 6.0 7.30460921844 82% => OK
Pronoun: 20.0 24.0651302605 83% => OK
Preposition: 62.0 41.998997996 148% => OK
Nominalization: 8.0 8.3376753507 96% => OK
Performance on vocabulary words:
No of characters: 2205.0 1615.20841683 137% => OK
No of words: 428.0 315.596192385 136% => OK
Chars per words: 5.15186915888 5.12529762239 101% => OK
Fourth root words length: 4.548423998 4.20363070211 108% => OK
Word Length SD: 3.15374087958 2.80592935109 112% => OK
Unique words: 230.0 176.041082164 131% => OK
Unique words percentage: 0.53738317757 0.561755894193 96% => OK
syllable_count: 686.7 506.74238477 136% => OK
avg_syllables_per_word: 1.6 1.60771543086 100% => OK
A sentence (or a clause, phrase) starts by:
Pronoun: 6.0 5.43587174349 110% => OK
Article: 4.0 2.52805611222 158% => OK
Subordination: 5.0 2.10420841683 238% => Less adverbial clause wanted.
Conjunction: 4.0 0.809619238477 494% => Less conjunction wanted as sentence beginning.
Preposition: 7.0 4.76152304609 147% => OK
Performance on sentences:
How many sentences: 18.0 16.0721442886 112% => OK
Sentence length: 23.0 20.2975951904 113% => OK
Sentence length SD: 58.4620009541 49.4020404114 118% => OK
Chars per sentence: 122.5 106.682146367 115% => OK
Words per sentence: 23.7777777778 20.7667163134 114% => OK
Discourse Markers: 6.27777777778 7.06120827912 89% => OK
Paragraphs: 4.0 4.38176352705 91% => OK
Language errors: 0.0 5.01903807615 0% => OK
Sentences with positive sentiment : 7.0 8.67935871743 81% => OK
Sentences with negative sentiment : 4.0 3.9879759519 100% => OK
Sentences with neutral sentiment: 7.0 3.4128256513 205% => Less facts, knowledge or examples wanted.
What are sentences with positive/Negative/neutral sentiment?
Coherence and Cohesion:
Essay topic to essay body coherence: 0.277286235071 0.244688304435 113% => OK
Sentence topic coherence: 0.0834986161996 0.084324248473 99% => OK
Sentence topic coherence SD: 0.0456796456763 0.0667982634062 68% => OK
Paragraph topic coherence: 0.161698489985 0.151304729494 107% => OK
Paragraph topic coherence SD: 0.0276474095947 0.056905535591 49% => Paragraphs are similar to each other. Some content may get duplicated or it is not exactly right on the topic.
Essay readability:
automated_readability_index: 14.7 13.0946893788 112% => OK
flesch_reading_ease: 48.13 50.2224549098 96% => OK
smog_index: 8.8 7.44779559118 118% => OK
flesch_kincaid_grade: 12.3 11.3001002004 109% => OK
coleman_liau_index: 12.89 12.4159519038 104% => OK
dale_chall_readability_score: 8.5 8.58950901804 99% => OK
difficult_words: 101.0 78.4519038076 129% => OK
linsear_write_formula: 11.5 9.78957915832 117% => OK
gunning_fog: 11.2 10.1190380762 111% => OK
text_standard: 12.0 10.7795591182 111% => OK
What are above readability scores?
---------------------
Rates: 73.0337078652 out of 100
Scores by essay e-grader: 6.5 Out of 9
---------------------
Note: the e-grader does NOT examine the meaning of words and ideas. VIP users will receive further evaluations by advanced module of e-grader and human graders.
Transition Words or Phrases used:
but, finally, hence, however, if, may, nevertheless, so, thus, while, as to, for instance, in conclusion, such as
Attributes: Values AverageValues Percentages(Values/AverageValues)% => Comments
Performance on Part of Speech:
To be verbs : 18.0 13.1623246493 137% => OK
Auxiliary verbs: 11.0 7.85571142285 140% => OK
Conjunction : 19.0 10.4138276553 182% => OK
Relative clauses : 6.0 7.30460921844 82% => OK
Pronoun: 20.0 24.0651302605 83% => OK
Preposition: 62.0 41.998997996 148% => OK
Nominalization: 8.0 8.3376753507 96% => OK
Performance on vocabulary words:
No of characters: 2205.0 1615.20841683 137% => OK
No of words: 428.0 315.596192385 136% => OK
Chars per words: 5.15186915888 5.12529762239 101% => OK
Fourth root words length: 4.548423998 4.20363070211 108% => OK
Word Length SD: 3.15374087958 2.80592935109 112% => OK
Unique words: 230.0 176.041082164 131% => OK
Unique words percentage: 0.53738317757 0.561755894193 96% => OK
syllable_count: 686.7 506.74238477 136% => OK
avg_syllables_per_word: 1.6 1.60771543086 100% => OK
A sentence (or a clause, phrase) starts by:
Pronoun: 6.0 5.43587174349 110% => OK
Article: 4.0 2.52805611222 158% => OK
Subordination: 5.0 2.10420841683 238% => Less adverbial clause wanted.
Conjunction: 4.0 0.809619238477 494% => Less conjunction wanted as sentence beginning.
Preposition: 7.0 4.76152304609 147% => OK
Performance on sentences:
How many sentences: 18.0 16.0721442886 112% => OK
Sentence length: 23.0 20.2975951904 113% => OK
Sentence length SD: 58.4620009541 49.4020404114 118% => OK
Chars per sentence: 122.5 106.682146367 115% => OK
Words per sentence: 23.7777777778 20.7667163134 114% => OK
Discourse Markers: 6.27777777778 7.06120827912 89% => OK
Paragraphs: 4.0 4.38176352705 91% => OK
Language errors: 0.0 5.01903807615 0% => OK
Sentences with positive sentiment : 7.0 8.67935871743 81% => OK
Sentences with negative sentiment : 4.0 3.9879759519 100% => OK
Sentences with neutral sentiment: 7.0 3.4128256513 205% => Less facts, knowledge or examples wanted.
What are sentences with positive/Negative/neutral sentiment?
Coherence and Cohesion:
Essay topic to essay body coherence: 0.277286235071 0.244688304435 113% => OK
Sentence topic coherence: 0.0834986161996 0.084324248473 99% => OK
Sentence topic coherence SD: 0.0456796456763 0.0667982634062 68% => OK
Paragraph topic coherence: 0.161698489985 0.151304729494 107% => OK
Paragraph topic coherence SD: 0.0276474095947 0.056905535591 49% => Paragraphs are similar to each other. Some content may get duplicated or it is not exactly right on the topic.
Essay readability:
automated_readability_index: 14.7 13.0946893788 112% => OK
flesch_reading_ease: 48.13 50.2224549098 96% => OK
smog_index: 8.8 7.44779559118 118% => OK
flesch_kincaid_grade: 12.3 11.3001002004 109% => OK
coleman_liau_index: 12.89 12.4159519038 104% => OK
dale_chall_readability_score: 8.5 8.58950901804 99% => OK
difficult_words: 101.0 78.4519038076 129% => OK
linsear_write_formula: 11.5 9.78957915832 117% => OK
gunning_fog: 11.2 10.1190380762 111% => OK
text_standard: 12.0 10.7795591182 111% => OK
What are above readability scores?
---------------------
Rates: 73.0337078652 out of 100
Scores by essay e-grader: 6.5 Out of 9
---------------------
Note: the e-grader does NOT examine the meaning of words and ideas. VIP users will receive further evaluations by advanced module of e-grader and human graders.