Task 2: Marketing and promotion is a key to a successful business. To what extent do you agree?
Marketing and promotion is nowadays becoming one of the most common concepts in business and commerce areas. There is a school of thought that it is the determinant factor for every companies to thrive. While I acknowledge the importance of marketing and promoting, I believe that for the success of a business, other factors should be considered.
There are a number of reasons why marketing and promotion has an essential role to play in business. One reason is that through marketing and promoting process, companies’ products and services, especially those that are new to the public, are introduced to customers. Normally consumers are not willing to spend money on goods that are unfamiliar to them as well as goods of which they do not have sufficient information. Therefore a good advertising campaign providing people with details about new products is crucial. Another reason is that many big firms are now using advertising, discounts and gifts as a method to compete and maintain market share due to the fact that competition in some market sectors are becoming increasingly intense.
However, advertising and promoting is not the only element that contribute to a company’s achievements. In order to flourish, a business needs to take other aspects into account. Besides marketing, quality of products provided to customers are vital since consumer's behaviors are more critical now in terms of the experience a product bring to them. In the same way, after-sale services and attitude when offering services, which directly link to customers first impression and loyalty, should not be neglected.
In conclusion, while marketing and promotion is a priority, companies should also pay attention to other factors to make an overall success.
Grammar and spelling errors:
Line 2, column 1, Rule ID: WHITESPACE_RULE
Message: Possible typo: you repeated a whitespace
Suggestion:
...s, other factors should be considered. There are a number of reasons why market...
^^^^^^^
Line 3, column 431, Rule ID: SENT_START_CONJUNCTIVE_LINKING_ADVERB_COMMA[1]
Message: Did you forget a comma after a conjunctive/linking adverb?
Suggestion: Therefore,
...hey do not have sufficient information. Therefore a good advertising campaign providing p...
^^^^^^^^^
Line 3, column 511, Rule ID: A_PLURAL[2]
Message: Don't use indefinite articles with plural words. Did you mean 'product'?
Suggestion: product
...oviding people with details about a new products is crucial. Another reason is that many...
^^^^^^^^
Line 4, column 1, Rule ID: WHITESPACE_RULE
Message: Possible typo: you repeated a whitespace
Suggestion:
...sectors are now more and more intense. However, marketing and promotion is not ...
^^^
Line 6, column 1, Rule ID: WHITESPACE_RULE
Message: Possible typo: you repeated a whitespace
Suggestion:
... and loyalty, should not be neglected. In conclusion, while marketing and promo...
^^^
Transition Words or Phrases used:
also, besides, but, however, if, so, therefore, well, while, in conclusion, as well as, in the same way
Attributes: Values AverageValues Percentages(Values/AverageValues)% => Comments
Performance on Part of Speech:
To be verbs : 19.0 13.1623246493 144% => OK
Auxiliary verbs: 4.0 7.85571142285 51% => OK
Conjunction : 14.0 10.4138276553 134% => OK
Relative clauses : 11.0 7.30460921844 151% => OK
Pronoun: 14.0 24.0651302605 58% => OK
Preposition: 40.0 41.998997996 95% => OK
Nominalization: 13.0 8.3376753507 156% => OK
Performance on vocabulary words:
No of characters: 1517.0 1615.20841683 94% => OK
No of words: 284.0 315.596192385 90% => More content wanted.
Chars per words: 5.34154929577 5.12529762239 104% => OK
Fourth root words length: 4.10515524023 4.20363070211 98% => OK
Word Length SD: 3.03444117874 2.80592935109 108% => OK
Unique words: 160.0 176.041082164 91% => More unique words wanted.
Unique words percentage: 0.56338028169 0.561755894193 100% => OK
syllable_count: 478.8 506.74238477 94% => OK
avg_syllables_per_word: 1.7 1.60771543086 106% => OK
A sentence (or a clause, phrase) starts by:
Pronoun: 1.0 5.43587174349 18% => OK
Article: 1.0 2.52805611222 40% => OK
Subordination: 3.0 2.10420841683 143% => OK
Conjunction: 0.0 0.809619238477 0% => OK
Preposition: 4.0 4.76152304609 84% => OK
Performance on sentences:
How many sentences: 12.0 16.0721442886 75% => Need more sentences. Double check the format of sentences, make sure there is a space between two sentences, or have enough periods. And also check the lengths of sentences, maybe they are too long.
Sentence length: 23.0 20.2975951904 113% => OK
Sentence length SD: 35.5233686778 49.4020404114 72% => OK
Chars per sentence: 126.416666667 106.682146367 118% => OK
Words per sentence: 23.6666666667 20.7667163134 114% => OK
Discourse Markers: 8.58333333333 7.06120827912 122% => OK
Paragraphs: 4.0 4.38176352705 91% => OK
Language errors: 5.0 5.01903807615 100% => OK
Sentences with positive sentiment : 8.0 8.67935871743 92% => OK
Sentences with negative sentiment : 1.0 3.9879759519 25% => More negative sentences wanted.
Sentences with neutral sentiment: 3.0 3.4128256513 88% => OK
What are sentences with positive/Negative/neutral sentiment?
Coherence and Cohesion:
Essay topic to essay body coherence: 0.190601643932 0.244688304435 78% => OK
Sentence topic coherence: 0.0758740340116 0.084324248473 90% => OK
Sentence topic coherence SD: 0.0610001304093 0.0667982634062 91% => OK
Paragraph topic coherence: 0.123723848458 0.151304729494 82% => OK
Paragraph topic coherence SD: 0.0591130840618 0.056905535591 104% => OK
Essay readability:
automated_readability_index: 15.6 13.0946893788 119% => OK
flesch_reading_ease: 39.67 50.2224549098 79% => OK
smog_index: 8.8 7.44779559118 118% => OK
flesch_kincaid_grade: 13.4 11.3001002004 119% => OK
coleman_liau_index: 13.99 12.4159519038 113% => OK
dale_chall_readability_score: 9.45 8.58950901804 110% => OK
difficult_words: 84.0 78.4519038076 107% => OK
linsear_write_formula: 11.0 9.78957915832 112% => OK
gunning_fog: 11.2 10.1190380762 111% => OK
text_standard: 14.0 10.7795591182 130% => OK
What are above readability scores?
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Rates: 78.6516853933 out of 100
Scores by essay e-grader: 7.0 Out of 9
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Note: the e-grader does NOT examine the meaning of words and ideas. VIP users will receive further evaluations by advanced module of e-grader and human graders.