Today the high sales of popular consumer goods reflect the power of advertising and not the real needs of the society in which they are sold. To what extent do you agree or disagree with these views?
These days, with the strong development of social media, advertising is considered an extremely effective way to promote products as it helps to boost sales and create awareness among the public. Some people assume that the power of advertising is the primary incentive for the large number of purchases for popular consumer products, while necessity if considered unimportant. In my viewpoint, this opinion might be true to some extent; however, it is the consumer requirements that mainly contribute to the increase in consumption.
On the one hand, it is undeniable that advertising plays a huge part in marketing. Companies and manufacturers are willing to invest a great deal of money in placing eye-catching billboards on streets, filming a touching short video based on the product's meaning to broadcast on social media of inviting celebrities to encourage their fans to make purchases. These methods are quite successful for some cases including luxurious products such as cars or jewellry; cosmetics and fashion.
On the other hand, when it comes to fundamental goods for living, for instance food, soap and washing powder, the impact of advertising can be neglitible. Buyers choose a product according to their requirements. The high sale of same specific product are probably a result of the climbing needs of consumers. It is necessity that decides the quantity of goods the buy, not commercials. The key role of advertisements is not to persuade people to buy essential products, but to help them choose the most suitable one among thousands of brands.
In conclusion, it is true that the growth of popular goods can partly shed light on the power of advertising. Nevertheless, the real need for products is actually the main reason explaining this trend.
Transition Words or Phrases used:
actually, but, however, if, nevertheless, so, well, while, for instance, in conclusion, such as, in my view, it is true, on the other hand
Attributes: Values AverageValues Percentages(Values/AverageValues)% => Comments
Performance on Part of Speech:
To be verbs : 13.0 13.1623246493 99% => OK
Auxiliary verbs: 4.0 7.85571142285 51% => OK
Conjunction : 6.0 10.4138276553 58% => More conjunction wanted.
Relative clauses : 6.0 7.30460921844 82% => OK
Pronoun: 19.0 24.0651302605 79% => OK
Preposition: 41.0 41.998997996 98% => OK
Nominalization: 3.0 8.3376753507 36% => More nominalization wanted.
Performance on vocabulary words:
No of characters: 1493.0 1615.20841683 92% => OK
No of words: 285.0 315.596192385 90% => More content wanted.
Chars per words: 5.23859649123 5.12529762239 102% => OK
Fourth root words length: 4.10876417139 4.20363070211 98% => OK
Word Length SD: 2.99999794809 2.80592935109 107% => OK
Unique words: 170.0 176.041082164 97% => OK
Unique words percentage: 0.59649122807 0.561755894193 106% => OK
syllable_count: 456.3 506.74238477 90% => OK
avg_syllables_per_word: 1.6 1.60771543086 100% => OK
A sentence (or a clause, phrase) starts by:
Pronoun: 7.0 5.43587174349 129% => OK
Interrogative: 1.0 0.384769539078 260% => OK
Article: 4.0 2.52805611222 158% => OK
Subordination: 2.0 2.10420841683 95% => OK
Conjunction: 1.0 0.809619238477 124% => OK
Preposition: 5.0 4.76152304609 105% => OK
Performance on sentences:
How many sentences: 13.0 16.0721442886 81% => Need more sentences. Double check the format of sentences, make sure there is a space between two sentences, or have enough periods. And also check the lengths of sentences, maybe they are too long.
Sentence length: 21.0 20.2975951904 103% => OK
Sentence length SD: 57.6766132499 49.4020404114 117% => OK
Chars per sentence: 114.846153846 106.682146367 108% => OK
Words per sentence: 21.9230769231 20.7667163134 106% => OK
Discourse Markers: 10.6153846154 7.06120827912 150% => OK
Paragraphs: 4.0 4.38176352705 91% => OK
Language errors: 0.0 5.01903807615 0% => OK
Sentences with positive sentiment : 9.0 8.67935871743 104% => OK
Sentences with negative sentiment : 0.0 3.9879759519 0% => More negative sentences wanted.
Sentences with neutral sentiment: 4.0 3.4128256513 117% => OK
What are sentences with positive/Negative/neutral sentiment?
Coherence and Cohesion:
Essay topic to essay body coherence: 0.164889181949 0.244688304435 67% => OK
Sentence topic coherence: 0.054831745418 0.084324248473 65% => OK
Sentence topic coherence SD: 0.036447957693 0.0667982634062 55% => OK
Paragraph topic coherence: 0.0983284909977 0.151304729494 65% => OK
Paragraph topic coherence SD: 0.0438964294844 0.056905535591 77% => OK
Essay readability:
automated_readability_index: 14.2 13.0946893788 108% => OK
flesch_reading_ease: 50.16 50.2224549098 100% => OK
smog_index: 8.8 7.44779559118 118% => OK
flesch_kincaid_grade: 11.5 11.3001002004 102% => OK
coleman_liau_index: 13.11 12.4159519038 106% => OK
dale_chall_readability_score: 9.44 8.58950901804 110% => OK
difficult_words: 86.0 78.4519038076 110% => OK
linsear_write_formula: 16.0 9.78957915832 163% => OK
gunning_fog: 10.4 10.1190380762 103% => OK
text_standard: 10.0 10.7795591182 93% => OK
What are above readability scores?
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Rates: 73.0337078652 out of 100
Scores by essay e-grader: 6.5 Out of 9
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Note: the e-grader does NOT examine the meaning of words and ideas. VIP users will receive further evaluations by advanced module of e-grader and human graders.