There is a belief that some advertising means used in our today’s life are immoral. Admittedly, I completely agree that some advertisers use any unethical way to increase their marketing.
To begin with, some advertisements create unreal needs among people to sell their products. Most of them attract people to a specific brand and encourage them to follow the latest trend. At first they create a disgruntled feeling among viewers then introduce their new products to remedy this feeling. For example, they show individuals who are unhappy with their mobile’s camera in TV advertisements and then show them again in a new scene who are delighted and satisfied after buying a new mobile version with a better camera. Furthermore, advertisers aim their marketing on children. They are influenced more easily and putting pressure on their parents to buy things that they want.
Another compelling argument is that some advertisements are misleading. They use dirty and unprincipled strategies to persuade people to purchase their products. They create a wrong imagination among people. For instance, Tobacco’s advertisements aim at a particularly young generation who are tempted easily. Their commercials show youngsters how much smoker is appealing to their peers and everybody who uses cigarette is cool and attractive especially for the opposite sex. They create these wrong emotions among people, just wanting to sell their products and do not care about their health.
To sum up, I believe some advertising methods are unacceptable and hurt people's health. So governments should control advertising and banned illegal adverts. They also should restrict unhealthy things’ adverts that focus on children.
Transition Words or Phrases used:
also, first, furthermore, if, so, then, for example, for instance, to begin with, to sum up
Attributes: Values AverageValues Percentages(Values/AverageValues)% => Comments
Performance on Part of Speech:
To be verbs : 11.0 13.1623246493 84% => OK
Auxiliary verbs: 2.0 7.85571142285 25% => OK
Conjunction : 10.0 10.4138276553 96% => OK
Relative clauses : 9.0 7.30460921844 123% => OK
Pronoun: 32.0 24.0651302605 133% => Less pronouns wanted
Preposition: 32.0 41.998997996 76% => OK
Nominalization: 4.0 8.3376753507 48% => More nominalizations (nouns with a suffix like: tion ment ence ance) wanted.
Performance on vocabulary words:
No of characters: 1454.0 1615.20841683 90% => OK
No of words: 265.0 315.596192385 84% => More content wanted.
Chars per words: 5.48679245283 5.12529762239 107% => OK
Fourth root words length: 4.03470204552 4.20363070211 96% => OK
Word Length SD: 2.957503686 2.80592935109 105% => OK
Unique words: 161.0 176.041082164 91% => More unique words wanted.
Unique words percentage: 0.607547169811 0.561755894193 108% => OK
syllable_count: 444.6 506.74238477 88% => OK
avg_syllables_per_word: 1.7 1.60771543086 106% => OK
A sentence (or a clause, phrase) starts by:
Pronoun: 9.0 5.43587174349 166% => OK
Article: 0.0 2.52805611222 0% => OK
Subordination: 0.0 2.10420841683 0% => More adverbial clause wanted.
Conjunction: 0.0 0.809619238477 0% => OK
Preposition: 3.0 4.76152304609 63% => OK
Performance on sentences:
How many sentences: 17.0 16.0721442886 106% => OK
Sentence length: 15.0 20.2975951904 74% => The Avg. Sentence Length is relatively short.
Sentence length SD: 41.3841819906 49.4020404114 84% => OK
Chars per sentence: 85.5294117647 106.682146367 80% => OK
Words per sentence: 15.5882352941 20.7667163134 75% => OK
Discourse Markers: 5.35294117647 7.06120827912 76% => OK
Paragraphs: 4.0 4.38176352705 91% => OK
Language errors: 0.0 5.01903807615 0% => OK
Sentences with positive sentiment : 8.0 8.67935871743 92% => OK
Sentences with negative sentiment : 8.0 3.9879759519 201% => Less negative sentences wanted.
Sentences with neutral sentiment: 1.0 3.4128256513 29% => More facts, knowledge or examples wanted.
What are sentences with positive/Negative/neutral sentiment?
Coherence and Cohesion:
Essay topic to essay body coherence: 0.191233312173 0.244688304435 78% => OK
Sentence topic coherence: 0.070075750888 0.084324248473 83% => OK
Sentence topic coherence SD: 0.071935291736 0.0667982634062 108% => OK
Paragraph topic coherence: 0.144961410407 0.151304729494 96% => OK
Paragraph topic coherence SD: 0.0830967648292 0.056905535591 146% => OK
Essay readability:
automated_readability_index: 12.2 13.0946893788 93% => Automated_readability_index is low.
flesch_reading_ease: 47.79 50.2224549098 95% => OK
smog_index: 8.8 7.44779559118 118% => OK
flesch_kincaid_grade: 10.3 11.3001002004 91% => OK
coleman_liau_index: 14.27 12.4159519038 115% => OK
dale_chall_readability_score: 9.09 8.58950901804 106% => OK
difficult_words: 79.0 78.4519038076 101% => OK
linsear_write_formula: 8.5 9.78957915832 87% => OK
gunning_fog: 8.0 10.1190380762 79% => OK
text_standard: 9.0 10.7795591182 83% => OK
What are above readability scores?
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Rates: 61.797752809 out of 100
Scores by essay e-grader: 5.5 Out of 9
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Note: the e-grader does NOT examine the meaning of words and ideas. VIP users will receive further evaluations by advanced module of e-grader and human graders.