It is inescapable how the power of advertising can be manipulative in the way it controls people’ behaviour and thoughts. Advertisements are effective due to advanced marketing strategies and its availability on almost everywhere whether it is an electronic gadget or roadsides. I believe that adverts are essential for society as it brings awareness of new and upgraded goods among people.
Firstly, advertisements can be seen everywhere nowadays. People are surrounded by mobile phones, laptops and other electronic devices which companies often use as a promotional medium. Also, companies sometimes track the history and cache of a customer in order to advertise similar products. For instance, when we search any product on Amazon, we might see the same product on Facebook as it attracts people to make the purchase. Hence, companies use objects closer to the customer to increase their sales.
Another reason which makes adverts effective is the latest marketing skills. Companies usually target a specific audience as per their products. For example, in order to sell soft drinks, they target teenagers as youngsters might like these drinks. By focusing on specific people, the chances of an increase in sales are high as companies need to convince only a smaller population for their product. Moreover, industries sometimes depict their product in a way that people think that they can’t live without it. A good illustration of this is Revital energy drink, which many adults take regularly to boost their immunity. Thus, marketing skills are powerful tools of advertisement effectiveness.
In my opinion, advertising is essential for society as it brings awareness to people about new products. It means that many people usually don’t get much time to visit supermarkets to see latest market products. However, they can easily get all the advanced goods knowledge at their phones or televisions due to the advertisement. In addition, through advertisements, people generally come to know about the competitors and price differences of a similar product. For example, due to different price and quality comparisons in advertisements, many people now prefer to purchase clothes online as it costs them cheaper online than stores.
In conclusion, I believe that modern marketing skills and easy accessibility of advertisements are the key reasons that make it effective. Also, not only does it introduce new products in the market, but it also let people know about other brands of a product.
Grammar and spelling errors:
Line 4, column 704, Rule ID: WHITESPACE_RULE
Message: Possible typo: you repeated a whitespace
Suggestion:
...l tools of advertisement effectiveness. In my opinion, advertising is essential ...
^^^^^^^^^^
Line 6, column 190, Rule ID: THE_SUPERLATIVE[2]
Message: A determiner is probably missing here: 'see the latest'.
Suggestion: see the latest
... get much time to visit supermarkets to see latest market products. However, they can easi...
^^^^^^^^^^
Line 6, column 264, Rule ID: POSSESIVE_APOSTROPHE[1]
Message: Possible typo: apostrophe is missing. Did you mean 'goods'' or 'good's'?
Suggestion: goods'; good's
...r, they can easily get all the advanced goods knowledge at their phones or television...
^^^^^
Transition Words or Phrases used:
also, but, first, firstly, hence, however, if, moreover, so, thus, for example, for instance, in addition, in conclusion, in my opinion
Attributes: Values AverageValues Percentages(Values/AverageValues)% => Comments
Performance on Part of Speech:
To be verbs : 13.0 13.1623246493 99% => OK
Auxiliary verbs: 7.0 7.85571142285 89% => OK
Conjunction : 11.0 10.4138276553 106% => OK
Relative clauses : 10.0 7.30460921844 137% => OK
Pronoun: 36.0 24.0651302605 150% => Less pronouns wanted
Preposition: 48.0 41.998997996 114% => OK
Nominalization: 7.0 8.3376753507 84% => OK
Performance on vocabulary words:
No of characters: 2133.0 1615.20841683 132% => OK
No of words: 394.0 315.596192385 125% => OK
Chars per words: 5.41370558376 5.12529762239 106% => OK
Fourth root words length: 4.45527027702 4.20363070211 106% => OK
Word Length SD: 3.05539168206 2.80592935109 109% => OK
Unique words: 214.0 176.041082164 122% => OK
Unique words percentage: 0.543147208122 0.561755894193 97% => OK
syllable_count: 680.4 506.74238477 134% => OK
avg_syllables_per_word: 1.7 1.60771543086 106% => OK
A sentence (or a clause, phrase) starts by:
Pronoun: 7.0 5.43587174349 129% => OK
Article: 2.0 2.52805611222 79% => OK
Subordination: 1.0 2.10420841683 48% => OK
Conjunction: 1.0 0.809619238477 124% => OK
Preposition: 6.0 4.76152304609 126% => OK
Performance on sentences:
How many sentences: 22.0 16.0721442886 137% => OK
Sentence length: 17.0 20.2975951904 84% => The Avg. Sentence Length is relatively short.
Sentence length SD: 29.2750210846 49.4020404114 59% => The essay contains lots of sentences with the similar length. More sentence varieties wanted.
Chars per sentence: 96.9545454545 106.682146367 91% => OK
Words per sentence: 17.9090909091 20.7667163134 86% => OK
Discourse Markers: 6.13636363636 7.06120827912 87% => OK
Paragraphs: 5.0 4.38176352705 114% => OK
Language errors: 3.0 5.01903807615 60% => OK
Sentences with positive sentiment : 10.0 8.67935871743 115% => OK
Sentences with negative sentiment : 0.0 3.9879759519 0% => More negative sentences wanted.
Sentences with neutral sentiment: 12.0 3.4128256513 352% => Less facts, knowledge or examples wanted.
What are sentences with positive/Negative/neutral sentiment?
Coherence and Cohesion:
Essay topic to essay body coherence: 0.216361426994 0.244688304435 88% => OK
Sentence topic coherence: 0.0647515178795 0.084324248473 77% => OK
Sentence topic coherence SD: 0.0388856520178 0.0667982634062 58% => OK
Paragraph topic coherence: 0.125891455398 0.151304729494 83% => OK
Paragraph topic coherence SD: 0.0475171757229 0.056905535591 84% => OK
Essay readability:
automated_readability_index: 13.0 13.0946893788 99% => OK
flesch_reading_ease: 45.76 50.2224549098 91% => OK
smog_index: 8.8 7.44779559118 118% => OK
flesch_kincaid_grade: 11.1 11.3001002004 98% => OK
coleman_liau_index: 13.8 12.4159519038 111% => OK
dale_chall_readability_score: 8.81 8.58950901804 103% => OK
difficult_words: 108.0 78.4519038076 138% => OK
linsear_write_formula: 10.5 9.78957915832 107% => OK
gunning_fog: 8.8 10.1190380762 87% => OK
text_standard: 9.0 10.7795591182 83% => OK
What are above readability scores?
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Rates: 73.0337078652 out of 100
Scores by essay e-grader: 6.5 Out of 9
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Note: the e-grader does NOT examine the meaning of words and ideas. VIP users will receive further evaluations by advanced module of e-grader and human graders.