The text and the lecture offer two opposing views on the need for ecocertification for American wood companies. While the text lists reasons why American wood companies are not going to after ecocertification, the professor provides several points that American wood companies eventually seek for the label.
First, the professor suggests that not all American consumers have the same perspective on advertising. The text reasons that American consumers do not have much trust in advertising claims. However, the professor points out while some people do not trust company-owned advertising claims, others believe independent consumer agencies, especially organizations with international reputations.
Second, he says price only becomes a factor when the competing products' price is similar. The reading suggests ecocertified wood is more expensive than uncertified ones and the price-oriented American customers prefer cheaper uncertified wood. However, the professor says ecocertified wood only five percent higher in terms of price compared to uncertified wood. With a similar price, Americans rely on other factors. In addition, more Americans have environmental-friendly behavior.
Third, the professor argues that American wood companies should pay attention to foreign competition in the wood business. The text points out international certification is useless because of American wood companies only enter the domestic market. However, the professor counters this by saying if American wood companies do not give much attention, companies from all around the world will enter the American market. The need for certification is not only driven by global competition but also more Americans tend to have greener products.
Transition Words or Phrases used:
also, but, first, however, if, second, so, third, while, in addition
Attributes: Values AverageValues Percentages(Values/AverageValues)% => Comments
Performance on Part of Speech:
To be verbs : 5.0 10.4613686534 48% => More to be verbs wanted.
Auxiliary verbs: 4.0 5.04856512141 79% => OK
Conjunction : 3.0 7.30242825607 41% => More conjunction wanted.
Relative clauses : 5.0 12.0772626932 41% => More relative clauses wanted.
Pronoun: 6.0 22.412803532 27% => OK
Preposition: 22.0 30.3222958057 73% => OK
Nominalization: 9.0 5.01324503311 180% => OK
Performance on vocabulary words:
No of characters: 1487.0 1373.03311258 108% => OK
No of words: 252.0 270.72406181 93% => More content wanted.
Chars per words: 5.90079365079 5.08290768461 116% => OK
Fourth root words length: 3.98428260373 4.04702891845 98% => OK
Word Length SD: 3.24377759665 2.5805825403 126% => OK
Unique words: 136.0 145.348785872 94% => More unique words wanted.
Unique words percentage: 0.539682539683 0.540411800872 100% => OK
syllable_count: 467.1 419.366225166 111% => OK
avg_syllables_per_word: 1.9 1.55342163355 122% => OK
A sentence (or a clause, phrase) starts by:
Pronoun: 1.0 3.25607064018 31% => OK
Article: 11.0 8.23620309051 134% => OK
Subordination: 1.0 1.25165562914 80% => OK
Conjunction: 0.0 1.51434878587 0% => OK
Preposition: 2.0 2.5761589404 78% => OK
Performance on sentences:
How many sentences: 14.0 13.0662251656 107% => OK
Sentence length: 18.0 21.2450331126 85% => The Avg. Sentence Length is relatively short.
Sentence length SD: 42.6808875642 49.2860985944 87% => OK
Chars per sentence: 106.214285714 110.228320801 96% => OK
Words per sentence: 18.0 21.698381199 83% => OK
Discourse Markers: 4.85714285714 7.06452816374 69% => OK
Paragraphs: 4.0 4.09492273731 98% => OK
Language errors: 0.0 4.19205298013 0% => OK
Sentences with positive sentiment : 0.0 4.33554083885 0% => More positive sentences wanted.
Sentences with negative sentiment : 4.0 4.45695364238 90% => OK
Sentences with neutral sentiment: 10.0 4.27373068433 234% => Less facts, knowledge or examples wanted.
What are sentences with positive/Negative/neutral sentiment?
Coherence and Cohesion:
Essay topic to essay body coherence: 0.119750949315 0.272083759551 44% => OK
Sentence topic coherence: 0.0488849821302 0.0996497079465 49% => OK
Sentence topic coherence SD: 0.0484985180328 0.0662205650399 73% => OK
Paragraph topic coherence: 0.0807585336018 0.162205337803 50% => OK
Paragraph topic coherence SD: 0.0426816067179 0.0443174109184 96% => OK
Essay readability:
automated_readability_index: 15.4 13.3589403974 115% => OK
flesch_reading_ease: 27.83 53.8541721854 52% => Flesch_reading_ease is low.
smog_index: 11.2 5.55761589404 202% => Smog_index is high.
flesch_kincaid_grade: 13.9 11.0289183223 126% => OK
coleman_liau_index: 16.64 12.2367328918 136% => OK
dale_chall_readability_score: 8.54 8.42419426049 101% => OK
difficult_words: 64.0 63.6247240618 101% => OK
linsear_write_formula: 13.5 10.7273730684 126% => OK
gunning_fog: 9.2 10.498013245 88% => OK
text_standard: 14.0 11.2008830022 125% => OK
What are above readability scores?
---------------------
Rates: 85.0 out of 100
Scores by essay e-grader: 25.5 Out of 30
---------------------
Note: the e-grader does NOT examine the meaning of words and ideas. VIP users will receive further evaluations by advanced module of e-grader and human graders.