According to a recent report by our marketing department, during the past year, fewer people attended Super Screen produced movies than in any other year. And yet the percentage of positive reviews by movie reviewers about specific Super Screen movies actually increased during the last year. Clearly, the content of these reviews is not reaching enough of our prospective viewers. Thus, the problem lies not in the quality of our movies but with public's lack of awareness that movies of good quality are available. Super Screen should therefore allocate a greater quantity of its budget next year to reaching the public through advertising.
The success of the movie solely depends upon its audience. Audience are the deciding factor of whether the moive is going to be a hit or a flop. If the audince is not liking the movie then there must be some problem with that movie. The same prompt is being discussed in the memo presented by the advertising director of the Super Screen Movie Production Company.
The prompt says that in recent years the Production Company's audience decreased gradually but the positive reviews about the movie increased during past year. The production company must do a survey on why their audience decreased, what were the reasons behind it ? Despite of the decreasing audience the movie was still able to get the positive reviews from its viewers. This suggests that there must be problem with its advertising strategies. Why would a movie with no content would get so much of positive reviews? If the movie is still getting the positive reviews then the writers did a great job of writing but somewhere the advertising team lags behind.
It can be clearly inferred from the memo that there was no problem with the movie's content but there was some problem with its advertising. The movie is not able to reach to the audience, there must be some reasons that people are not aware about the movie with a good content. Why don't the production try to advertise the movie on the large sacle? Before deciding to increase a share on the advertisement they should try to reach peoples through the campaining or by visiting a public place and interacting with them. No proper reason is listed for why they loose thier audience but was still able to gain a lot of good reviews from public. May be the public didn't like the actors or the actors in the movie are not that famous or known to the public, so the public refused to watch the movie of any new comer rather than they would prefer to watch the movies which have good and well known actors in it and the public are aware about the movie.
Clearly lack of evidences are provided in the memo about the gradual decrease in the audience and a direct conclusion is made that they should be investing more on advertising of the movie. Before jumping on to any conclusion they shouldtry to explore each and every possible reason behind it. They need to research more on the evidences.
| Post date | Users | Rates | Link to Content |
|---|---|---|---|
| 2019-12-24 | Cynic | 43 | view |
| 2019-12-14 | nimesh94 | 42 | view |
| 2019-12-14 | mcmaster | 33 | view |
| 2019-12-10 | pooja.kakde@gmail.com | 59 | view |
| 2019-11-28 | a251ravind | 63 | view |
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Comments
Essay evaluation report
Attribute Value Ideal
Final score: ??? out of 6
Category: Poor Excellent
No. of Grammatical Errors: 0 2
No. of Spelling Errors: 0 2
No. of Sentences: 19 15
No. of Words: 414 350
No. of Characters: 1879 1500
No. of Different Words: 179 200
Fourth Root of Number of Words: 4.511 4.7
Average Word Length: 4.539 4.6
Word Length SD: 2.329 2.4
No. of Words greater than 5 chars: 121 100
No. of Words greater than 6 chars: 86 80
No. of Words greater than 7 chars: 52 40
No. of Words greater than 8 chars: 29 20
Use of Passive Voice (%): 0 0
Avg. Sentence Length: 21.789 21.0
Sentence Length SD: 11.46 7.5
Use of Discourse Markers (%): 0.421 0.12
Sentence-Text Coherence: 0.346 0.35
Sentence-Para Coherence: 0.513 0.50
Sentence-Sentence Coherence: 0.094 0.07
Number of Paragraphs: 4 5
Grammar and spelling errors:
Line 1, column 69, Rule ID: MASS_AGREEMENT[1]
Message: Consider using third-person verb forms for singular and mass nouns: 'is'.
Suggestion: is
...ely depends upon its audience. Audience are the deciding factor of whether the moiv...
^^^
Line 1, column 146, Rule ID: SENTENCE_FRAGMENT[1]
Message: “If” at the beginning of a sentence requires a 2nd clause. Maybe a comma, question or exclamation mark is missing, or the sentence is incomplete and should be joined with the following sentence.
...e moive is going to be a hit or a flop. If the audince is not liking the movie the...
^^
Line 1, column 161, Rule ID: PROGRESSIVE_VERBS[1]
Message: This verb is normally not used in the progressive form. Try a simple form instead.
...g to be a hit or a flop. If the audince is not liking the movie then there must be some probl...
^^^^^^^^^^^^^
Line 3, column 1, Rule ID: WHITESPACE_RULE
Message: Possible typo: you repeated a whitespace
Suggestion:
...uper Screen Movie Production Company. The prompt says that in recent years...
^^^^
Line 5, column 164, Rule ID: ENGLISH_WORD_REPEAT_BEGINNING_RULE
Message: Three successive sentences begin with the same word. Reword the sentence or use a thesaurus to find a synonym.
...t the movie increased during past year. The production company must do a survey on ...
^^^
Line 9, column 1, Rule ID: WHITESPACE_RULE
Message: Possible typo: you repeated a whitespace
Suggestion:
... the advertising team lags behind. It can be clearly inferred from the memo...
^^^^
Line 9, column 287, Rule ID: EN_CONTRACTION_SPELLING
Message: Possible spelling mistake found
Suggestion: don't
...bout the movie with a good content. Why dont the production try to advertise the mov...
^^^^
Line 9, column 651, Rule ID: HE_VERB_AGR[8]
Message: The proper name in singular (May) must be used with a third-person verb: 'is'.
Suggestion: is
... a lot of good reviews from public. May be the public didnt like the actors or the...
^^
Line 9, column 665, Rule ID: EN_CONTRACTION_SPELLING
Message: Possible spelling mistake found
Suggestion: didn't
... reviews from public. May be the public didnt like the actors or the actors in the mo...
^^^^^
Line 9, column 806, Rule ID: NEW_COMER[1]
Message: Did you mean 'newcomer'?
Suggestion: newcomer
...ublic refused to watch the movie of any new comer rather than they would prefer to watch ...
^^^^^^^^^
Line 13, column 1, Rule ID: WHITESPACE_RULE
Message: Possible typo: you repeated a whitespace
Suggestion:
... public are aware about the movie. Clearly lack of evidences are provided i...
^^^
Transition Words or Phrases used:
but, if, may, so, still, then, well
Attributes: Values AverageValues Percentages(Values/AverageValues)% => Comments
Performance on Part of Speech:
To be verbs : 25.0 19.6327345309 127% => OK
Auxiliary verbs: 12.0 12.9520958084 93% => OK
Conjunction : 13.0 11.1786427146 116% => OK
Relative clauses : 8.0 13.6137724551 59% => More relative clauses wanted.
Pronoun: 24.0 28.8173652695 83% => OK
Preposition: 63.0 55.5748502994 113% => OK
Nominalization: 13.0 16.3942115768 79% => OK
Performance on vocabulary words:
No of characters: 1917.0 2260.96107784 85% => OK
No of words: 412.0 441.139720559 93% => More content wanted.
Chars per words: 4.65291262136 5.12650576532 91% => OK
Fourth root words length: 4.50530610838 4.56307096286 99% => OK
Word Length SD: 2.36872195614 2.78398813304 85% => OK
Unique words: 181.0 204.123752495 89% => More unique words wanted.
Unique words percentage: 0.43932038835 0.468620217663 94% => More unique words wanted or less content wanted.
syllable_count: 596.7 705.55239521 85% => OK
avg_syllables_per_word: 1.4 1.59920159681 88% => OK
A sentence (or a clause, phrase) starts by:
Pronoun: 3.0 4.96107784431 60% => OK
Article: 5.0 8.76447105788 57% => OK
Subordination: 4.0 2.70958083832 148% => OK
Conjunction: 0.0 1.67365269461 0% => OK
Preposition: 3.0 4.22255489022 71% => OK
Performance on sentences:
How many sentences: 19.0 19.7664670659 96% => OK
Sentence length: 21.0 22.8473053892 92% => OK
Sentence length SD: 57.741759614 57.8364921388 100% => OK
Chars per sentence: 100.894736842 119.503703932 84% => OK
Words per sentence: 21.6842105263 23.324526521 93% => OK
Discourse Markers: 1.84210526316 5.70786347227 32% => More transition words/phrases wanted.
Paragraphs: 4.0 5.15768463074 78% => More paragraphs wanted.
Language errors: 11.0 5.25449101796 209% => Less language errors wanted.
Sentences with positive sentiment : 11.0 8.20758483034 134% => OK
Sentences with negative sentiment : 4.0 6.88822355289 58% => More negative sentences wanted.
Sentences with neutral sentiment: 4.0 4.67664670659 86% => OK
What are sentences with positive/Negative/neutral sentiment?
Coherence and Cohesion:
Essay topic to essay body coherence: 0.249547865976 0.218282227539 114% => OK
Sentence topic coherence: 0.0838889410967 0.0743258471296 113% => OK
Sentence topic coherence SD: 0.0818734396012 0.0701772020484 117% => OK
Paragraph topic coherence: 0.146008264188 0.128457276422 114% => OK
Paragraph topic coherence SD: 0.0797448240483 0.0628817314937 127% => OK
Essay readability:
automated_readability_index: 11.3 14.3799401198 79% => Automated_readability_index is low.
flesch_reading_ease: 67.08 48.3550499002 139% => OK
smog_index: 3.1 7.1628742515 43% => Smog_index is low.
flesch_kincaid_grade: 9.1 12.197005988 75% => OK
coleman_liau_index: 9.69 12.5979740519 77% => OK
dale_chall_readability_score: 7.51 8.32208582834 90% => OK
difficult_words: 74.0 98.500998004 75% => More difficult words wanted.
linsear_write_formula: 7.5 12.3882235529 61% => OK
gunning_fog: 10.4 11.1389221557 93% => OK
text_standard: 8.0 11.9071856287 67% => The average readability is low. Need to imporve the language.
What are above readability scores?
---------------------
Rates: 50.0 out of 100
Scores by essay e-grader: 3.0 Out of 6
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Note: the e-grader does NOT examine the meaning of words and ideas. VIP users will receive further evaluations by advanced module of e-grader and human graders.