Argument Topic: "The following is taken from a memo from the advertising director of the Super Screen Movie Production Company. "According to a recent report from our marketing department, during the past year, fewer people attended Super Screen-produced movies than in any other year. And yet the percentage of positive reviews by movie reviewers about specific Super Screen movies actually increased during the past year. Clearly, the contents of these reviews are not reaching enough of our prospective viewers. Thus, the problem lies not with the quality of our movies but with the public's lack of awareness that movies of good quality are available. Super Screen should therefore allocate a greater share of its budget next year to reaching the public through advertising."
Write a response in which you discuss what questions would need to be answered in order to decide whether the recommendation and the argument on which it is based are reasonable. Be sure to explain how the answers to these questions would help to evaluate the recommendation.
The memo from the advertising director is not a strong argument because of the assumptions made and less evidence provided. More questions are raised on the argument. Although, spending more money on advertising can prove better for the production company but the director should take a few things into consideration as well before reaching on a conclusion.
Firstly, the assumption made here that the problem lies with less advertisement of Super Screen- produced movies and not the quality of those movies. Clearly, the advertising director has not followed through properly like why fewer people attended Super Screen produced movies last year? What is the percentage of the positive reviewers who have appreciated the film. Subsequently, no evidence is provided for the what type of reviews received. It can be possible that the positive reviews were not regarding the quality of the movie.
Consequently, by how much factor has the number of positive reviews increased last year. Also no information has been provided on what basis the data for the percentage of positive reviewers was generated. Whether a survey was done or not. What was number of people on whom the survey was done. Maybe the survey was done on the people who haven't watched the movie themselves. The lack of evidence provided has questioned the accuracy of the survey as well.
Therefore, I would like to conclude that the argument is flawed and weak. Lack of evidence provided and a large number of questions that hasn't been answered has made the argument unconvincing and unreasonable.
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Comments
Essay evaluation report
Attribute Value Ideal
Final score: ??? out of 6
Category: Poor Excellent
No. of Grammatical Errors: 0 2
No. of Spelling Errors: 0 2
No. of Sentences: 16 15
No. of Words: 257 350
No. of Characters: 1283 1500
No. of Different Words: 132 200
Fourth Root of Number of Words: 4.004 4.7
Average Word Length: 4.992 4.6
Word Length SD: 2.735 2.4
No. of Words greater than 5 chars: 96 100
No. of Words greater than 6 chars: 73 80
No. of Words greater than 7 chars: 60 40
No. of Words greater than 8 chars: 27 20
Use of Passive Voice (%): 0 0
Avg. Sentence Length: 16.062 21.0
Sentence Length SD: 5.953 7.5
Use of Discourse Markers (%): 0.438 0.12
Sentence-Text Coherence: 0.335 0.35
Sentence-Para Coherence: 0.549 0.50
Sentence-Sentence Coherence: 0.105 0.07
Number of Paragraphs: 4 5
Grammar and spelling errors:
Line 3, column 1, Rule ID: WHITESPACE_RULE
Message: Possible typo: you repeated a whitespace
Suggestion:
...well before reaching on a conclusion. Firstly, the assumption made here that t...
^^^^
Line 9, column 90, Rule ID: SENT_START_CONJUNCTIVE_LINKING_ADVERB_COMMA[1]
Message: Did you forget a comma after a conjunctive/linking adverb?
Suggestion: Also,
...f positive reviews increased last year. Also no information has been provided on wha...
^^^^
Line 9, column 340, Rule ID: EN_CONTRACTION_SPELLING
Message: Possible spelling mistake found
Suggestion: haven't
...e the survey was done on the people who havent watched the movie themselves. The lack ...
^^^^^^
Line 13, column 105, Rule ID: LARGE_NUMBER_OF[1]
Message: Specify a number, remove phrase, or simply use 'many' or 'numerous'
Suggestion: many; numerous
...and weak. Lack of evidence provided and a large number of questions that hasnt been answered has ...
^^^^^^^^^^^^^^^^^
Line 13, column 138, Rule ID: EN_CONTRACTION_SPELLING
Message: Possible spelling mistake found
Suggestion: hasn't
...ed and a large number of questions that hasnt been answered has made the argument unc...
^^^^^
Transition Words or Phrases used:
also, but, consequently, first, firstly, may, regarding, so, therefore, well
Attributes: Values AverageValues Percentages(Values/AverageValues)% => Comments
Performance on Part of Speech:
To be verbs : 14.0 19.6327345309 71% => OK
Auxiliary verbs: 4.0 12.9520958084 31% => OK
Conjunction : 7.0 11.1786427146 63% => OK
Relative clauses : 7.0 13.6137724551 51% => More relative clauses wanted.
Pronoun: 8.0 28.8173652695 28% => OK
Preposition: 29.0 55.5748502994 52% => More preposition wanted.
Nominalization: 13.0 16.3942115768 79% => OK
Performance on vocabulary words:
No of characters: 1324.0 2260.96107784 59% => More number of characters wanted.
No of words: 255.0 441.139720559 58% => More content wanted.
Chars per words: 5.19215686275 5.12650576532 101% => OK
Fourth root words length: 3.99608801488 4.56307096286 88% => OK
Word Length SD: 2.80561857326 2.78398813304 101% => OK
Unique words: 136.0 204.123752495 67% => More unique words wanted.
Unique words percentage: 0.533333333333 0.468620217663 114% => OK
syllable_count: 417.6 705.55239521 59% => syllable counts are too short.
avg_syllables_per_word: 1.6 1.59920159681 100% => OK
A sentence (or a clause, phrase) starts by:
Pronoun: 2.0 4.96107784431 40% => OK
Article: 4.0 8.76447105788 46% => OK
Subordination: 0.0 2.70958083832 0% => More adverbial clause wanted.
Conjunction: 0.0 1.67365269461 0% => OK
Preposition: 1.0 4.22255489022 24% => More preposition wanted as sentence beginning.
Performance on sentences:
How many sentences: 16.0 19.7664670659 81% => Need more sentences. Double check the format of sentences, make sure there is a space between two sentences, or have enough periods. And also check the lengths of sentences, maybe they are too long.
Sentence length: 15.0 22.8473053892 66% => The Avg. Sentence Length is relatively short.
Sentence length SD: 40.7323101941 57.8364921388 70% => OK
Chars per sentence: 82.75 119.503703932 69% => OK
Words per sentence: 15.9375 23.324526521 68% => OK
Discourse Markers: 4.75 5.70786347227 83% => OK
Paragraphs: 4.0 5.15768463074 78% => More paragraphs wanted.
Language errors: 5.0 5.25449101796 95% => OK
Sentences with positive sentiment : 7.0 8.20758483034 85% => OK
Sentences with negative sentiment : 7.0 6.88822355289 102% => OK
Sentences with neutral sentiment: 2.0 4.67664670659 43% => OK
What are sentences with positive/Negative/neutral sentiment?
Coherence and Cohesion:
Essay topic to essay body coherence: 0.175193481161 0.218282227539 80% => OK
Sentence topic coherence: 0.0533463116216 0.0743258471296 72% => OK
Sentence topic coherence SD: 0.079333405916 0.0701772020484 113% => OK
Paragraph topic coherence: 0.0983707355061 0.128457276422 77% => OK
Paragraph topic coherence SD: 0.0668660671232 0.0628817314937 106% => OK
Essay readability:
automated_readability_index: 11.0 14.3799401198 76% => Automated_readability_index is low.
flesch_reading_ease: 56.25 48.3550499002 116% => OK
smog_index: 3.1 7.1628742515 43% => Smog_index is low.
flesch_kincaid_grade: 9.1 12.197005988 75% => OK
coleman_liau_index: 12.53 12.5979740519 99% => OK
dale_chall_readability_score: 8.03 8.32208582834 96% => OK
difficult_words: 59.0 98.500998004 60% => More difficult words wanted.
linsear_write_formula: 11.0 12.3882235529 89% => OK
gunning_fog: 8.0 11.1389221557 72% => OK
text_standard: 11.0 11.9071856287 92% => OK
What are above readability scores?
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Rates: 50.0 out of 100
Scores by essay e-grader: 3.0 Out of 6
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Note: the e-grader does NOT examine the meaning of words and ideas. VIP users will receive further evaluations by advanced module of e-grader and human graders.