The following appeared in a memo from the president of Bower Builders, a company that constructs new homes.
"A nationwide survey reveals that the two most-desired home features are a large family room and a large, well-appointed kitchen. A number of homes in our area built by our competitor Domus Construction have such features and have sold much faster and at significantly higher prices than the national average. To boost sales and profits, we should increase the size of the family rooms and kitchens in all the homes we build and should make state-of-the-art kitchens a standard feature. Moreover, our larger family rooms and kitchens can come at the expense of the dining room, since many of our recent buyers say they do not need a separate dining room for family meals."
Write a response in which you examine the stated and/or unstated assumptions of the argument. Be sure to explain how the argument depends on these assumptions and what the implications are for the argument if the assumptions prove unwarranted.
The president of Bower builders, a company that constructs new homes in his memo states that the desiring features in the new homes are a large family sized room and a large, well-appointed kitchen. He also states that his competitor, Domus Construction have such features in their new homes which leads them to sold at a much faster and significantly higher prices that the national average. In his conclusion by the president of Bower builders, he states that they should increase the size of the family rooms and kitchens in all the new homes they build in order to boost sales and profits. The argument as it stands now does not hold water due to lack of number of evidences. In order to make conclusion plausible, it needs to be corroborated with evidences.
Firstly, the president of Bower builders talks about the results of nationwide survey which reveals the two most desired home features of large sized family room and well appointment kitchen. He fails to provide any relevant data regarding the survey describing how many people participate in the survey. It is possible only 20 people participates out of 100 who desires large family room and well-appointed kitchen. It may be possible who participates in the survey does not have any knowledge of homes and may be influenced by the advertising holders or may be through relatives and friends. It may be possible that the survey data particularly focuses exuberant families rather than middle class families whose preferences are opposite to that of argument. Thus, in order to support the two most desiring home features, it needs to be corroborated with evidences.
Secondly, the president of bower builders in order to support his conclusion has given the example of his competitor company Domus Construction. In his memo, the Domus construction has built a number of homes with similar features and sold them in faster rates and at higher prices than the national average. The result of higher prices may be due to quality of construction, the Domus construction ensures in his new homes. The Domus construction builds houses according to the customer’s choices and also has built other homes of small sized family room and modest kitchen which the president of Bower construction has fails to take into account.
Thirdly, it is possible that the different customers group have different preferences with selecting kitchen. Some prefer modern kitchen whereas other prefer traditional feature in the kitchen area. Thus, the president of Bower construction becomes prejudiced in order to build kitchen, a standard feature. Similarly, he prefers to build large family room and kitchen at the expense of dining room and has supported his theme through the result of some buyers who do not prefer a separate dining room for family meals. In his memo, he fails to provide the actual number of buyers who actually do not prefer a separate dining room. As ‘some’ is a smaller quantity than ‘many’ where the results of removing dining room may have dissatisfied many customers which lead them to loose sales and profits.
In conclusion, the argument as it stands now is full of flaws due to lack of unwarranted assumptions. In order to make the argument valid, it is supported with evidences in a systematic format which decides the inclusion of two most desired features will increase sales and profits.
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Comments
e-rater score report
Attribute Value Ideal
Final score: 3.0 out of 6
Category: Satisfactory Excellent
No. of Grammatical Errors: 13 2
No. of Spelling Errors: 4 2
No. of Sentences: 23 15
No. of Words: 559 350
No. of Characters: 2756 1500
No. of Different Words: 208 200
Fourth Root of Number of Words: 4.862 4.7
Average Word Length: 4.93 4.6
Word Length SD: 2.694 2.4
No. of Words greater than 5 chars: 197 100
No. of Words greater than 6 chars: 146 80
No. of Words greater than 7 chars: 99 40
No. of Words greater than 8 chars: 63 20
Use of Passive Voice (%): 0 0
Avg. Sentence Length: 24.304 21.0
Sentence Length SD: 7.92 7.5
Use of Discourse Markers (%): 0.696 0.12
Sentence-Text Coherence: 0.336 0.35
Sentence-Para Coherence: 0.535 0.50
Sentence-Sentence Coherence: 0.182 0.07
Number of Paragraphs: 5 5
Grammar and spelling errors:
Line 3, column 595, Rule ID: ENGLISH_WORD_REPEAT_BEGINNING_RULE
Message: Three successive sentences begin with the same word. Reword the sentence or use a thesaurus to find a synonym.
...r may be through relatives and friends. It may be possible that the survey data pa...
^^
Line 7, column 774, Rule ID: LOOSE_LOSE[3]
Message: Did you mean 'lose' (= miss, waste, suffer the loss etc.)?
Suggestion: lose
...sfied many customers which lead them to loose sales and profits. In conclusion, t...
^^^^^
Transition Words or Phrases used:
actually, also, first, firstly, if, may, regarding, second, secondly, similarly, so, third, thirdly, thus, well, whereas, in conclusion
Attributes: Values AverageValues Percentages(Values/AverageValues)% => Comments
Performance on Part of Speech:
To be verbs : 14.0 19.6327345309 71% => OK
Auxiliary verbs: 8.0 12.9520958084 62% => OK
Conjunction : 17.0 11.1786427146 152% => OK
Relative clauses : 19.0 13.6137724551 140% => OK
Pronoun: 37.0 28.8173652695 128% => Less pronouns wanted
Preposition: 81.0 55.5748502994 146% => OK
Nominalization: 13.0 16.3942115768 79% => OK
Performance on vocabulary words:
No of characters: 2831.0 2260.96107784 125% => OK
No of words: 559.0 441.139720559 127% => OK
Chars per words: 5.06440071556 5.12650576532 99% => OK
Fourth root words length: 4.86242540663 4.56307096286 107% => OK
Word Length SD: 2.79071487541 2.78398813304 100% => OK
Unique words: 218.0 204.123752495 107% => OK
Unique words percentage: 0.389982110912 0.468620217663 83% => More unique words wanted or less content wanted.
syllable_count: 881.1 705.55239521 125% => OK
avg_syllables_per_word: 1.6 1.59920159681 100% => OK
A sentence (or a clause, phrase) starts by:
Pronoun: 12.0 4.96107784431 242% => Less pronouns wanted as sentence beginning.
Article: 12.0 8.76447105788 137% => OK
Subordination: 1.0 2.70958083832 37% => OK
Conjunction: 0.0 1.67365269461 0% => OK
Preposition: 7.0 4.22255489022 166% => OK
Performance on sentences:
How many sentences: 23.0 19.7664670659 116% => OK
Sentence length: 24.0 22.8473053892 105% => OK
Sentence length SD: 44.75621848 57.8364921388 77% => OK
Chars per sentence: 123.086956522 119.503703932 103% => OK
Words per sentence: 24.3043478261 23.324526521 104% => OK
Discourse Markers: 5.86956521739 5.70786347227 103% => OK
Paragraphs: 5.0 5.15768463074 97% => OK
Language errors: 2.0 5.25449101796 38% => OK
Sentences with positive sentiment : 9.0 8.20758483034 110% => OK
Sentences with negative sentiment : 7.0 6.88822355289 102% => OK
Sentences with neutral sentiment: 7.0 4.67664670659 150% => OK
What are sentences with positive/Negative/neutral sentiment?
Coherence and Cohesion:
Essay topic to essay body coherence: 0.422937458744 0.218282227539 194% => OK
Sentence topic coherence: 0.131388620731 0.0743258471296 177% => OK
Sentence topic coherence SD: 0.149554021171 0.0701772020484 213% => The coherence between sentences is low.
Paragraph topic coherence: 0.230042460842 0.128457276422 179% => OK
Paragraph topic coherence SD: 0.119723687303 0.0628817314937 190% => OK
Essay readability:
automated_readability_index: 14.6 14.3799401198 102% => OK
flesch_reading_ease: 47.12 48.3550499002 97% => OK
smog_index: 8.8 7.1628742515 123% => OK
flesch_kincaid_grade: 12.7 12.197005988 104% => OK
coleman_liau_index: 12.36 12.5979740519 98% => OK
dale_chall_readability_score: 8.13 8.32208582834 98% => OK
difficult_words: 117.0 98.500998004 119% => OK
linsear_write_formula: 18.0 12.3882235529 145% => OK
gunning_fog: 11.6 11.1389221557 104% => OK
text_standard: 13.0 11.9071856287 109% => OK
What are above readability scores?
---------------------
Rates: 66.67 out of 100
Scores by essay e-grader: 4.0 Out of 6
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Note: the e-grader does NOT examine the meaning of words and ideas. VIP users will receive further evaluations by advanced module of e-grader and human graders.