The following appeared in a memorandum from the manager of WWAC radio station.
"To reverse a decline in listener numbers, our owners have decided that WWAC must change from its current rock-music format. The decline has occurred despite population growth in our listening area, but that growth has resulted mainly from people moving here after their retirement. We must make listeners of these new residents. We could switch to a music format tailored to their tastes, but a continuing decline in local sales of recorded music suggests limited interest in music. Instead we should change to a news and talk format, a form of radio that is increasingly popular in our area."
Write a response in which you discuss what specific evidence is needed to evaluate the argument and explain how the evidence would weaken or strengthen the argument.
The manager of WWAC radio station concludes in a memorandum that the channel should shift to a news and talk show format to increase listener numbers. This conclusion is based on the view that the new population moving into the area is retired people who are more interested to listen to news and talk shows over the radio. This argument by the manager may hold water, if not for the unfounded assumptions on which it is based. The manager should answer 3 questions before his argument can be tested for its viability.
Firstly, How can the he say that there is a decrease in interest in music? Nowadays, as more people as embracing the internet, people are buying music streaming subscriptions and music tracks online. Furthermore, local music sales are no longer the major and reliable indicator of interest in music. For instance, if 5 years ago, music stores in the area sold 1,000 CDs and casettes in a year and are now managing only to sell 100 pieces in a year but the sales of online music has skyrocketed with numbers reaching 1,500 in a year for that area, It indicates a maintained or even an increase interest in music. If any of the sceanoirs are true, then the assumption is severly weakened.
Secondly, How much interest do the increased population has in rock music? It may the case that the retired population coming in has more interest in rock music than the commonplace news and talk show format. Furthermore switching to the new format will mean losing the listeners with interest in rock music and not in other formats. If, either of the statemnts is true, it damages the assertitions supporting the conclusion.
Finally, How realible is the data ? The managers doesnot cite any data and it appears that his own biases may be preventing him from taking a more balanced approach to the issue. The increase in population may not be due to increase in retired people coming in but an increment in young population. The manager does not appear to use data to support his conclusion and this further damages the foundation of his conclusion.
The argument of the manager that the WWAC should change its from its existing rock-music format to a news and talk show one. This conclusion is considerably flawed because it’s realibilty on several unwarranted assumptions. The manager must answer the above questions and offer evidence(perhaps in the form of a systematic study) so that the argument can be fully evaulated.
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Comments
Essay evaluation report
Attribute Value Ideal
Final score: 4.0 out of 6
Category: Good Excellent
No. of Grammatical Errors: 0 2
No. of Spelling Errors: 0 2
No. of Sentences: 20 15
No. of Words: 419 350
No. of Characters: 1976 1500
No. of Different Words: 196 200
Fourth Root of Number of Words: 4.524 4.7
Average Word Length: 4.716 4.6
Word Length SD: 2.651 2.4
No. of Words greater than 5 chars: 135 100
No. of Words greater than 6 chars: 102 80
No. of Words greater than 7 chars: 77 40
No. of Words greater than 8 chars: 47 20
Use of Passive Voice (%): 0 0
Avg. Sentence Length: 20.95 21.0
Sentence Length SD: 10.796 7.5
Use of Discourse Markers (%): 0.65 0.12
Sentence-Text Coherence: 0.308 0.35
Sentence-Para Coherence: 0.543 0.50
Sentence-Sentence Coherence: 0.103 0.07
Number of Paragraphs: 5 5
Grammar and spelling errors:
Line 1, column 384, Rule ID: WHITESPACE_RULE
Message: Possible typo: you repeated a whitespace
Suggestion:
...e manager may hold water, if not for the unfounded assumptions on which it is bas...
^^
Line 5, column 18, Rule ID: DT_PRP[1]
Message: Possible typo. Did you mean 'the' or 'he'?
Suggestion: the; he
...or its viability. Firstly, How can the he say that there is a decrease in interes...
^^^^^^
Line 5, column 185, Rule ID: WHITESPACE_RULE
Message: Possible typo: you repeated a whitespace
Suggestion:
... music streaming subscriptions and music tracks online. Furthermore, local music ...
^^
Line 5, column 689, Rule ID: WHITESPACE_RULE
Message: Possible typo: you repeated a whitespace
Suggestion:
...hen the assumption is severly weakened. Secondly, How much interest do the incre...
^^^^
Line 7, column 210, Rule ID: SENT_START_CONJUNCTIVE_LINKING_ADVERB_COMMA[1]
Message: Did you forget a comma after a conjunctive/linking adverb?
Suggestion: Furthermore,
... commonplace news and talk show format. Furthermore switching to the new format will mean l...
^^^^^^^^^^^
Line 11, column 300, Rule ID: ENGLISH_WORD_REPEAT_BEGINNING_RULE
Message: Three successive sentences begin with the same word. Reword the sentence or use a thesaurus to find a synonym.
...n but an increment in young population. The manager does not appear to use data to...
^^^
Line 11, column 320, Rule ID: WHITESPACE_RULE
Message: Possible typo: you repeated a whitespace
Suggestion:
...n young population. The manager does not appear to use data to support his conclu...
^^
Line 15, column 1, Rule ID: ENGLISH_WORD_REPEAT_BEGINNING_RULE
Message: Three successive sentences begin with the same word. Reword the sentence or use a thesaurus to find a synonym.
... the foundation of his conclusion. The argument of the manager that the WWAC s...
^^^
Line 15, column 57, Rule ID: IT_IS[6]
Message: Did you mean 'it's' (='it is') instead of 'its' (possessive pronoun)?
Suggestion: it's; it is
...the manager that the WWAC should change its from its existing rock-music format to ...
^^^
Transition Words or Phrases used:
but, finally, first, firstly, furthermore, if, may, second, secondly, so, then, for instance
Attributes: Values AverageValues Percentages(Values/AverageValues)% => Comments
Performance on Part of Speech:
To be verbs : 17.0 19.6327345309 87% => OK
Auxiliary verbs: 12.0 12.9520958084 93% => OK
Conjunction : 15.0 11.1786427146 134% => OK
Relative clauses : 10.0 13.6137724551 73% => More relative clauses wanted.
Pronoun: 27.0 28.8173652695 94% => OK
Preposition: 50.0 55.5748502994 90% => OK
Nominalization: 14.0 16.3942115768 85% => OK
Performance on vocabulary words:
No of characters: 2035.0 2260.96107784 90% => OK
No of words: 419.0 441.139720559 95% => More content wanted.
Chars per words: 4.85680190931 5.12650576532 95% => OK
Fourth root words length: 4.52432199235 4.56307096286 99% => OK
Word Length SD: 2.72745759698 2.78398813304 98% => OK
Unique words: 205.0 204.123752495 100% => OK
Unique words percentage: 0.489260143198 0.468620217663 104% => OK
syllable_count: 639.0 705.55239521 91% => OK
avg_syllables_per_word: 1.5 1.59920159681 94% => OK
A sentence (or a clause, phrase) starts by:
Pronoun: 6.0 4.96107784431 121% => OK
Article: 7.0 8.76447105788 80% => OK
Subordination: 4.0 2.70958083832 148% => OK
Conjunction: 0.0 1.67365269461 0% => OK
Preposition: 0.0 4.22255489022 0% => More preposition wanted as sentence beginning.
Performance on sentences:
How many sentences: 20.0 19.7664670659 101% => OK
Sentence length: 20.0 22.8473053892 88% => OK
Sentence length SD: 53.8008131909 57.8364921388 93% => OK
Chars per sentence: 101.75 119.503703932 85% => OK
Words per sentence: 20.95 23.324526521 90% => OK
Discourse Markers: 4.6 5.70786347227 81% => OK
Paragraphs: 5.0 5.15768463074 97% => OK
Language errors: 9.0 5.25449101796 171% => OK
Sentences with positive sentiment : 11.0 8.20758483034 134% => OK
Sentences with negative sentiment : 6.0 6.88822355289 87% => OK
Sentences with neutral sentiment: 3.0 4.67664670659 64% => OK
What are sentences with positive/Negative/neutral sentiment?
Coherence and Cohesion:
Essay topic to essay body coherence: 0.209588671371 0.218282227539 96% => OK
Sentence topic coherence: 0.0641641152285 0.0743258471296 86% => OK
Sentence topic coherence SD: 0.0710602196819 0.0701772020484 101% => OK
Paragraph topic coherence: 0.122405371554 0.128457276422 95% => OK
Paragraph topic coherence SD: 0.0469831682652 0.0628817314937 75% => OK
Essay readability:
automated_readability_index: 11.9 14.3799401198 83% => Automated_readability_index is low.
flesch_reading_ease: 59.64 48.3550499002 123% => OK
smog_index: 3.1 7.1628742515 43% => Smog_index is low.
flesch_kincaid_grade: 9.9 12.197005988 81% => OK
coleman_liau_index: 10.91 12.5979740519 87% => OK
dale_chall_readability_score: 8.17 8.32208582834 98% => OK
difficult_words: 94.0 98.500998004 95% => OK
linsear_write_formula: 11.0 12.3882235529 89% => OK
gunning_fog: 10.0 11.1389221557 90% => OK
text_standard: 10.0 11.9071856287 84% => OK
What are above readability scores?
---------------------
Rates: 66.67 out of 100
Scores by essay e-grader: 4.0 Out of 6
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Note: the e-grader does NOT examine the meaning of words and ideas. VIP users will receive further evaluations by advanced module of e-grader and human graders.