The memorandum lays out what the television station manager believes to be causing the decline in revenues. However, the manager fails to gather specific evidence that is required to substantiate his conclusion. Evidence must be gather into the effect of the complaints on viewership, why local businesses canceled their advertising contracts, and understand the original effect of devoting additional time to national news.
To begin with, the television station manager cites the recent complaints as "proof" that more viewers would watch if coverage of local news and weather increased. The manager fails to stated how many total complaints were received, how many different individuals raised their concerns about the coverage, and how many complaints the station typically receives. For all the reader knows the total number of complaints received could be very low which would suggest that overall the complaints are not a major issue. Additionally, even if the total number of complaints is large, the same few viewers could be consistently complaining, so in reality, their are not many viewers who are complaining. Finally, the typical number of complaints received would be useful for standardizing the complaints received in the past year to previous years. If the manager were to better articulate the importance of the complaints, his conclusion about increasing viewership by listening to the complaints would be more reasonable.
In addition to not providing an explanation of the importance of the complaints, the manager proposes that local business have canceled their advertising contracts as a result of decreased local news and weather coverage. However, the manager fails to logically explain how the canceled contracts directly resulted from decreased airtime of local news and weather. A possible explanation of the canceled contracts could simply be that the town was entering a recession, so local businesses had fewer dollars to spend advertising. Thus, those businesses would have canceled those contracts regardless of the coverage break down between national news, local news, and weather. The television station manager needs to articulate the cause of the canceled advertising contracts before suggesting how changing television coverage could increase advertising revenue.
Finally, the original decision to increase the coverage of national news at the expense of the local news and weather must be investigated. There usually is a reason for increasing the airtime of one type of coverage over the other, so it stands to reason that there likely is a reason the television station over the past year set aside more time for national news. A possible explanation could be that local news and weather were unable to fill their time with enough stories while national news had a surplus of interesting events to report on. This would then result in increased time for national news over local and weather. While the previous reason was more neutral, another possible reason could be that viewers last year were complaining about a lack of news coverage at the national level. Thus the late-night news could have augmented their coverage of the national news as a result of the complaints. Without disclosing the rational behind originally increasing the national news coverage, the television station manager does not provide the reader enough context to understand the suggested alteration to the news program relative to the previous change. Without the context, the reader is unable to understand how the proposed change could change viewership and revenues, and that context could either prove benefitial or determential to the manager's argument.
Overall, the station manager must better explain the significance of the complaints, link the television coverage changes to decreased advertising revenue, and articulate the original rational for originally increasing the national news coverage. By better identifying these factors' effect on viewership and advertising revenue, the manager would make a more convincing and logical argument for decreasing the airtime for national news in favor of increasing the coverage of weather and local news.
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- Argument Topic: "The following is taken from a memo from the advertising director of the Super Screen Movie Production Company. "According to a recent report from our marketing department, during the past year, fewer people attended Super Screen-produced 66
Grammar and spelling errors:
Line 3, column 248, Rule ID: NUMEROUS_DIFFERENT[1]
Message: Use simply 'many'.
Suggestion: many
...any total complaints were received, how many different individuals raised their concerns about...
^^^^^^^^^^^^^^
Line 3, column 661, Rule ID: THEIR_IS[1]
Message: Did you mean 'there'?
Suggestion: there
...onsistently complaining, so in reality, their are not many viewers who are complainin...
^^^^^
Line 7, column 147, Rule ID: ADVERB_WORD_ORDER[4]
Message: The adverb 'usually' is usually put after the verb 'is'.
Suggestion: is usually
...and weather must be investigated. There usually is a reason for increasing the airtime of ...
^^^^^^^^^^
Line 7, column 802, Rule ID: SENT_START_CONJUNCTIVE_LINKING_ADVERB_COMMA[1]
Message: Did you forget a comma after a conjunctive/linking adverb?
Suggestion: Thus,
...of news coverage at the national level. Thus the late-night news could have augmente...
^^^^
Line 7, column 1358, Rule ID: POSSESIVE_APOSTROPHE[2]
Message: Possible typo: apostrophe is missing. Did you mean 'managers'' or 'manager's'?
Suggestion: managers'; manager's
...prove benefitial or determential to the managers argument. Overall, the station manag...
^^^^^^^^
Transition Words or Phrases used:
finally, however, if, so, then, thus, while, in addition, as a result, to begin with
Attributes: Values AverageValues Percentages(Values/AverageValues)% => Comments
Performance on Part of Speech:
To be verbs : 24.0 19.6327345309 122% => OK
Auxiliary verbs: 19.0 12.9520958084 147% => OK
Conjunction : 16.0 11.1786427146 143% => OK
Relative clauses : 11.0 13.6137724551 81% => OK
Pronoun: 22.0 28.8173652695 76% => OK
Preposition: 79.0 55.5748502994 142% => OK
Nominalization: 19.0 16.3942115768 116% => OK
Performance on vocabulary words:
No of characters: 3563.0 2260.96107784 158% => OK
No of words: 644.0 441.139720559 146% => Less content wanted.
Chars per words: 5.53260869565 5.12650576532 108% => OK
Fourth root words length: 5.0375743251 4.56307096286 110% => OK
Word Length SD: 2.89060000027 2.78398813304 104% => OK
Unique words: 244.0 204.123752495 120% => OK
Unique words percentage: 0.378881987578 0.468620217663 81% => More unique words wanted or less content wanted.
syllable_count: 1118.7 705.55239521 159% => OK
avg_syllables_per_word: 1.7 1.59920159681 106% => OK
A sentence (or a clause, phrase) starts by:
Pronoun: 5.0 4.96107784431 101% => OK
Article: 16.0 8.76447105788 183% => OK
Subordination: 3.0 2.70958083832 111% => OK
Conjunction: 5.0 1.67365269461 299% => Less conjunction wanted as sentence beginning.
Preposition: 5.0 4.22255489022 118% => OK
Performance on sentences:
How many sentences: 24.0 19.7664670659 121% => OK
Sentence length: 26.0 22.8473053892 114% => OK
Sentence length SD: 46.5823456961 57.8364921388 81% => OK
Chars per sentence: 148.458333333 119.503703932 124% => OK
Words per sentence: 26.8333333333 23.324526521 115% => OK
Discourse Markers: 3.5 5.70786347227 61% => OK
Paragraphs: 5.0 5.15768463074 97% => OK
Language errors: 5.0 5.25449101796 95% => OK
Sentences with positive sentiment : 7.0 8.20758483034 85% => OK
Sentences with negative sentiment : 12.0 6.88822355289 174% => OK
Sentences with neutral sentiment: 5.0 4.67664670659 107% => OK
What are sentences with positive/Negative/neutral sentiment?
Coherence and Cohesion:
Essay topic to essay body coherence: 0.352552847272 0.218282227539 162% => OK
Sentence topic coherence: 0.124290317792 0.0743258471296 167% => OK
Sentence topic coherence SD: 0.0880269536585 0.0701772020484 125% => OK
Paragraph topic coherence: 0.203393108026 0.128457276422 158% => OK
Paragraph topic coherence SD: 0.0835902753912 0.0628817314937 133% => OK
Essay readability:
automated_readability_index: 18.0 14.3799401198 125% => OK
flesch_reading_ease: 36.63 48.3550499002 76% => OK
smog_index: 8.8 7.1628742515 123% => OK
flesch_kincaid_grade: 14.6 12.197005988 120% => OK
coleman_liau_index: 15.09 12.5979740519 120% => OK
dale_chall_readability_score: 8.04 8.32208582834 97% => OK
difficult_words: 127.0 98.500998004 129% => OK
linsear_write_formula: 11.5 12.3882235529 93% => OK
gunning_fog: 12.4 11.1389221557 111% => OK
text_standard: 12.0 11.9071856287 101% => OK
What are above readability scores?
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Write the essay in 30 minutes.
Rates: 66.67 out of 100
Scores by essay e-grader: 4.0 Out of 6
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Note: the e-grader does NOT examine the meaning of words and ideas. VIP users will receive further evaluations by advanced module of e-grader and human graders.