"The following is taken from a memo from the advertising director of the Super Screen Movie Production Company. "According to a recent report from our marketing department, during the past year, fewer people attended Super Screen-produced movies than in any other year. And yet the percentage of positive reviews by movie reviewers about specific Super Screen movies actually increased during the past year. Clearly, the contents of these reviews are not reaching enough of our prospective viewers. Thus, the problem lies not with the quality of our movies but with the public's lack of awareness that movies of good quality are available. Super Screen should therefore allocate a greater share of its budget next year to reaching the public through advertising."
Write a response in which you discuss what questions would need to be answered in order to decide whether the recommendation and the argument on which it is based are reasonable. Be sure to explain how the answers to these questions would help to evaluate the recommendation.
Recently, the advertising director of Super Screen movies, has shown a concern for the less number of people watching movies produced by them. The director has also provided many supporting statements which might have been a reason for this problem and has suggested, that, increasing the amount of advertising can help overcome this situation. However, the director's arguments are full of flaws like - unattended assumptions, vague terminologies and lack of information, which make it less convincing.
Firstly, the director has stated that during the last year, less people watched Super Screen-produced movies. He has not, however, presented any information about how many movies had Super Screen produced - in comparison to what they had presented in years before last year, or, in comparison to other producers. May be the number of movies produced by Super Screen itself was less and therefore, less people watched these movies.
Secondly, the director has also stated that the percentage of positive reviews has increased in last year, for Super Screen produced movies. However, the term 'percentage of positive reviews' is too vague. It is possible that in years before last year, Super Screen produced movies recieved even bad movies than it did last year. This would make the percentage of positive reviews better for last years than for years before that, but, this clearly does not state that the movies produced last year were actually good.
The director believes that, less number of people watched Super Screen produced movies last year because there was a lack of awareness among people for these movies, and, increasing the advertising budget for next year might be helpful in drawing people towards watching Super Screen produced movies. However, if the quality of movies are bad, people would not watch these movies, even if they are aware of them being produced by Super Screen. People only tend to watch movies which are of good quality and appealing to them. It might be better to invest more money in making good quality cinema rather than advertising.
The director's assertion and their supporting statements are, therefore, full of flaws. The director should instead provide a more detailed study with facts about the status and reviews of movies produced by Super Screen in the past 'few' years and also of movies that were produced by different producers. Also, clearing out how the percentage of positive reviews has increased could help the director in further bolstering their assertion. In addition to this, providing a report of how better advertising of movies have helped increase audience in the past few years would make the assertion of the director more compelling and convincing.
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Comments
Essay evaluation report
Attribute Value Ideal
Final score: ??? out of 6
Category: Poor Excellent
No. of Grammatical Errors: 0 2
No. of Spelling Errors: 0 2
No. of Sentences: 18 15
No. of Words: 437 350
No. of Characters: 2225 1500
No. of Different Words: 166 200
Fourth Root of Number of Words: 4.572 4.7
Average Word Length: 5.092 4.6
Word Length SD: 2.478 2.4
No. of Words greater than 5 chars: 171 100
No. of Words greater than 6 chars: 111 80
No. of Words greater than 7 chars: 85 40
No. of Words greater than 8 chars: 47 20
Use of Passive Voice (%): 0 0
Avg. Sentence Length: 24.278 21.0
Sentence Length SD: 9.338 7.5
Use of Discourse Markers (%): 0.722 0.12
Sentence-Text Coherence: 0.42 0.35
Sentence-Para Coherence: 0.623 0.50
Sentence-Sentence Coherence: 0.186 0.07
Number of Paragraphs: 5 5
Grammar and spelling errors:
Line 3, column 61, Rule ID: FEWER_LESS[2]
Message: Did you mean 'fewer'? The noun people is countable.
Suggestion: fewer
...r has stated that during the last year, less people watched Super Screen-produced mo...
^^^^
Line 3, column 318, Rule ID: HE_VERB_AGR[8]
Message: The proper name in singular (May) must be used with a third-person verb: 'is'.
Suggestion: is
..., in comparison to other producers. May be the number of movies produced by Super ...
^^
Line 3, column 398, Rule ID: FEWER_LESS[2]
Message: Did you mean 'fewer'? The noun people is countable.
Suggestion: fewer
...r Screen itself was less and therefore, less people watched these movies. Secondly...
^^^^
Line 11, column 5, Rule ID: POSSESIVE_APOSTROPHE[1]
Message: Possible typo: apostrophe is missing. Did you mean 'directors'' or 'director's'?
Suggestion: directors'; director's
...inema rather than advertising. The directors assertion and their supporting statemen...
^^^^^^^^^
Transition Words or Phrases used:
actually, also, but, first, firstly, however, if, may, second, secondly, so, therefore, in addition
Attributes: Values AverageValues Percentages(Values/AverageValues)% => Comments
Performance on Part of Speech:
To be verbs : 16.0 19.6327345309 81% => OK
Auxiliary verbs: 10.0 12.9520958084 77% => OK
Conjunction : 8.0 11.1786427146 72% => OK
Relative clauses : 10.0 13.6137724551 73% => More relative clauses wanted.
Pronoun: 28.0 28.8173652695 97% => OK
Preposition: 54.0 55.5748502994 97% => OK
Nominalization: 8.0 16.3942115768 49% => More nominalizations (nouns with a suffix like: tion ment ence ance) wanted.
Performance on vocabulary words:
No of characters: 2288.0 2260.96107784 101% => OK
No of words: 437.0 441.139720559 99% => OK
Chars per words: 5.2356979405 5.12650576532 102% => OK
Fourth root words length: 4.57214883401 4.56307096286 100% => OK
Word Length SD: 2.54443035055 2.78398813304 91% => OK
Unique words: 179.0 204.123752495 88% => More unique words wanted.
Unique words percentage: 0.409610983982 0.468620217663 87% => More unique words wanted or less content wanted.
syllable_count: 692.1 705.55239521 98% => OK
avg_syllables_per_word: 1.6 1.59920159681 100% => OK
A sentence (or a clause, phrase) starts by:
Pronoun: 5.0 4.96107784431 101% => OK
Article: 9.0 8.76447105788 103% => OK
Subordination: 2.0 2.70958083832 74% => OK
Conjunction: 0.0 1.67365269461 0% => OK
Preposition: 2.0 4.22255489022 47% => More preposition wanted as sentence beginning.
Performance on sentences:
How many sentences: 18.0 19.7664670659 91% => OK
Sentence length: 24.0 22.8473053892 105% => OK
Sentence length SD: 57.6734100104 57.8364921388 100% => OK
Chars per sentence: 127.111111111 119.503703932 106% => OK
Words per sentence: 24.2777777778 23.324526521 104% => OK
Discourse Markers: 5.5 5.70786347227 96% => OK
Paragraphs: 5.0 5.15768463074 97% => OK
Language errors: 4.0 5.25449101796 76% => OK
Sentences with positive sentiment : 17.0 8.20758483034 207% => Less positive sentences wanted.
Sentences with negative sentiment : 1.0 6.88822355289 15% => More negative sentences wanted.
Sentences with neutral sentiment: 0.0 4.67664670659 0% => More facts, knowledge or examples wanted.
What are sentences with positive/Negative/neutral sentiment?
Coherence and Cohesion:
Essay topic to essay body coherence: 0.284016092944 0.218282227539 130% => OK
Sentence topic coherence: 0.119057190556 0.0743258471296 160% => OK
Sentence topic coherence SD: 0.0864922407099 0.0701772020484 123% => OK
Paragraph topic coherence: 0.18988109816 0.128457276422 148% => OK
Paragraph topic coherence SD: 0.0361850964058 0.0628817314937 58% => OK
Essay readability:
automated_readability_index: 15.4 14.3799401198 107% => OK
flesch_reading_ease: 47.12 48.3550499002 97% => OK
smog_index: 3.1 7.1628742515 43% => Smog_index is low.
flesch_kincaid_grade: 12.7 12.197005988 104% => OK
coleman_liau_index: 13.41 12.5979740519 106% => OK
dale_chall_readability_score: 7.25 8.32208582834 87% => OK
difficult_words: 67.0 98.500998004 68% => More difficult words wanted.
linsear_write_formula: 11.5 12.3882235529 93% => OK
gunning_fog: 11.6 11.1389221557 104% => OK
text_standard: 12.0 11.9071856287 101% => OK
What are above readability scores?
---------------------
Rates: 50.0 out of 100
Scores by essay e-grader: 3.0 Out of 6
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Note: the e-grader does NOT examine the meaning of words and ideas. VIP users will receive further evaluations by advanced module of e-grader and human graders.