The following is taken from a memo from the advertising director of the Super Screen Movie Production Company. "According to a recent report from our marketing department, during the past year, fewer people attended Super Screen-produced movies than in any other year. And yet the percentage of positive reviews by movie reviewers about specific Super Screen movies actually increased during the past year. Clearly, the contents of these reviews are not reaching enough of our prospective viewers. Thus, the problem lies not with the quality of our movies but with the public's lack of awareness that movies of good quality are available. Super Screen should therefore allocate a greater share of its budget next year to reaching the public through advertising."
Write a response in which you discuss what questions would need to be answered in order to decide whether the recommendation and the argument on which it is based are reasonable. Be sure to explain how the answers to these questions would help to evaluate the recommendation.
While it may be true that in recent years Super Screen-produced movies are not reaching the people/public efffectively, which inturn calls for the increase in budget for the following year to reach the audience. The argument, however, fails to make an effective argument in trying to convince the Super Screen to increase it's budget for advertizements for reaching out to larger mass.
The argument relies on the survery that is published by the marketing department. The marketing department, however, has no where mentioned the number of people who watched Super Screen-produced movies in the previous years. Non-specificity of exact numbers of people who watched Super Screen-produced movies in the previous would beg the question of "fewer than?".
Additionally, the argument bases it's argument on the percentage of positive reviews by movie reviewers. The calls for numerous questions as the percentage doesn't indicate the true figures. For example, if a person watched the movie and reviews positively and that person being only one to watch the movie, then it would make the percentage equal to 100. If ten people watch the movie the next year and nine out of those reviewed positively, then it would make the percentage to be equal to 90. Clearly, in the latter year larger number of people watched the movie. Had the argument given the numbers along with the percentage, then it would make sense which inturn may convince the Super Screen to increase it's budget for reaching out to larger mass.
Finally, the argument is also basing it's premise on the quality of the movie. May be the quality of the movie is good, the people may watch the pirated version of the movie. The argument doesn't mention about the ticketing cost of these movies.People may find these movies costly and hence may wish look for other sources of watching the movie.
The Super Screen may agree to increase to increase it's advertizing budget, but the way argument is structured for persuading the Super Screen to increase the budget is flawed and require corrections.
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Comments
Essay evaluation report
Sentence: While it may be true that in recent years Super Screen-produced movies are not reaching the people/public efffectively, which inturn calls for the increase in budget for the following year to reach the audience.
Error: inturn Suggestion: intern
Error: efffectively Suggestion: effectively
Sentence: The argument relies on the survery that is published by the marketing department.
Error: survery Suggestion: survey
Sentence: Had the argument given the numbers along with the percentage, then it would make sense which inturn may convince the Super Screen to increase it's budget for reaching out to larger mass.
Error: inturn Suggestion: intern
argument 1 -- not OK
argument 2 -- not OK
argument 3 -- OK
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sample:
https://www.testbig.com/gmatgre-argument-task-essays/following-taken-me…
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Attribute Value Ideal
Final score: 2.0 out of 6
Category: Poor Excellent
No. of Grammatical Errors: 0 2
No. of Spelling Errors: 4 2
No. of Sentences: 15 15
No. of Words: 343 350
No. of Characters: 1678 1500
No. of Different Words: 144 200
Fourth Root of Number of Words: 4.304 4.7
Average Word Length: 4.892 4.6
Word Length SD: 2.624 2.4
No. of Words greater than 5 chars: 119 100
No. of Words greater than 6 chars: 81 80
No. of Words greater than 7 chars: 58 40
No. of Words greater than 8 chars: 29 20
Use of Passive Voice (%): 0 0
Avg. Sentence Length: 22.867 21.0
Sentence Length SD: 7.813 7.5
Use of Discourse Markers (%): 0.667 0.12
Sentence-Text Coherence: 0.395 0.35
Sentence-Para Coherence: 0.649 0.50
Sentence-Sentence Coherence: 0.169 0.07
Number of Paragraphs: 5 5
Grammar and spelling errors:
Line 3, column 83, Rule ID: ENGLISH_WORD_REPEAT_BEGINNING_RULE
Message: Three successive sentences begin with the same word. Reword the sentence or use a thesaurus to find a synonym.
... published by the marketing department. The marketing department, however, has no w...
^^^
Line 3, column 122, Rule ID: NOW[2]
Message: Did you mean 'now' (=at this moment) instead of 'no' (negation)?
Suggestion: now
... The marketing department, however, has no where mentioned the number of people wh...
^^
Line 5, column 156, Rule ID: EN_CONTRACTION_SPELLING
Message: Possible spelling mistake found
Suggestion: doesn't
...or numerous questions as the percentage doesnt indicate the true figures. For example,...
^^^^^^
Line 7, column 83, Rule ID: HE_VERB_AGR[8]
Message: The proper name in singular (May) must be used with a third-person verb: 'is'.
Suggestion: is
...remise on the quality of the movie. May be the quality of the movie is good, the p...
^^
Line 7, column 188, Rule ID: EN_CONTRACTION_SPELLING
Message: Possible spelling mistake found
Suggestion: doesn't
...ated version of the movie. The argument doesnt mention about the ticketing cost of the...
^^^^^^
Line 7, column 244, Rule ID: SENTENCE_WHITESPACE
Message: Add a space between sentences
Suggestion: People
...bout the ticketing cost of these movies.People may find these movies costly and hence ...
^^^^^^
Line 9, column 28, Rule ID: PHRASE_REPETITION[1]
Message: This phrase is duplicated. You should probably leave only 'to increase'.
Suggestion: to increase
...he movie. The Super Screen may agree to increase to increase its advertizing budget, but the way arg...
^^^^^^^^^^^^^^^^^^^^^^^
Transition Words or Phrases used:
also, but, finally, hence, however, if, look, may, so, then, while, for example
Attributes: Values AverageValues Percentages(Values/AverageValues)% => Comments
Performance on Part of Speech:
To be verbs : 10.0 19.6327345309 51% => More to be verbs wanted.
Auxiliary verbs: 11.0 12.9520958084 85% => OK
Conjunction : 6.0 11.1786427146 54% => More conjunction wanted.
Relative clauses : 8.0 13.6137724551 59% => More relative clauses wanted.
Pronoun: 15.0 28.8173652695 52% => OK
Preposition: 41.0 55.5748502994 74% => OK
Nominalization: 14.0 16.3942115768 85% => OK
Performance on vocabulary words:
No of characters: 1733.0 2260.96107784 77% => OK
No of words: 339.0 441.139720559 77% => More content wanted.
Chars per words: 5.11209439528 5.12650576532 100% => OK
Fourth root words length: 4.29091512845 4.56307096286 94% => OK
Word Length SD: 2.8193245239 2.78398813304 101% => OK
Unique words: 147.0 204.123752495 72% => More unique words wanted.
Unique words percentage: 0.433628318584 0.468620217663 93% => More unique words wanted or less content wanted.
syllable_count: 526.5 705.55239521 75% => OK
avg_syllables_per_word: 1.6 1.59920159681 100% => OK
A sentence (or a clause, phrase) starts by:
Pronoun: 0.0 4.96107784431 0% => OK
Article: 9.0 8.76447105788 103% => OK
Subordination: 3.0 2.70958083832 111% => OK
Conjunction: 1.0 1.67365269461 60% => OK
Preposition: 1.0 4.22255489022 24% => More preposition wanted as sentence beginning.
Performance on sentences:
How many sentences: 15.0 19.7664670659 76% => Need more sentences. Double check the format of sentences, make sure there is a space between two sentences, or have enough periods. And also check the lengths of sentences, maybe they are too long.
Sentence length: 22.0 22.8473053892 96% => OK
Sentence length SD: 46.0006763235 57.8364921388 80% => OK
Chars per sentence: 115.533333333 119.503703932 97% => OK
Words per sentence: 22.6 23.324526521 97% => OK
Discourse Markers: 5.26666666667 5.70786347227 92% => OK
Paragraphs: 5.0 5.15768463074 97% => OK
Language errors: 7.0 5.25449101796 133% => OK
Sentences with positive sentiment : 10.0 8.20758483034 122% => OK
Sentences with negative sentiment : 5.0 6.88822355289 73% => OK
Sentences with neutral sentiment: 0.0 4.67664670659 0% => More facts, knowledge or examples wanted.
What are sentences with positive/Negative/neutral sentiment?
Coherence and Cohesion:
Essay topic to essay body coherence: 0.21322598287 0.218282227539 98% => OK
Sentence topic coherence: 0.088935299765 0.0743258471296 120% => OK
Sentence topic coherence SD: 0.0735894837026 0.0701772020484 105% => OK
Paragraph topic coherence: 0.144756622335 0.128457276422 113% => OK
Paragraph topic coherence SD: 0.0790974135206 0.0628817314937 126% => OK
Essay readability:
automated_readability_index: 13.9 14.3799401198 97% => OK
flesch_reading_ease: 49.15 48.3550499002 102% => OK
smog_index: 3.1 7.1628742515 43% => Smog_index is low.
flesch_kincaid_grade: 11.9 12.197005988 98% => OK
coleman_liau_index: 12.65 12.5979740519 100% => OK
dale_chall_readability_score: 7.85 8.32208582834 94% => OK
difficult_words: 67.0 98.500998004 68% => More difficult words wanted.
linsear_write_formula: 11.0 12.3882235529 89% => OK
gunning_fog: 10.8 11.1389221557 97% => OK
text_standard: 11.0 11.9071856287 92% => OK
What are above readability scores?
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Rates: 50.0 out of 100
Scores by essay e-grader: 3.0 Out of 6
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Note: the e-grader does NOT examine the meaning of words and ideas. VIP users will receive further evaluations by advanced module of e-grader and human graders.