“Over the past year, our late night news program has devoted increased time to national news and less time to weather and local news. During this time period, most of the complaints received from viewers were concerned with our station’s coverage of local and weather news. In addition, local businesses that used to advertise during our late-night news programs have just cancelled their advertising contracts with us. Therefore, in order to attract more viewers to the program and to avoid losing any further advertising revenues, we should restore the time devoted to weather and local news to its former level.”
Write a response in which you discuss what specific evidence is needed to evaluate the argument and explain how the evidence would weaken or strengthen the argument.
Making changes is a difficult decision because there is much uncertainty that lies ahead. After a change is in effect and the results are poor, many of the time people want to reverse back to before and how things were. A television station business manager made a change to increase more time dedicated to national less and therefore, reducing time allocated for weather and local news. As a result, there have been complaints from viewers and lost of advertisement contracts. The manager believes that in order to reverse this outcome, he must revert back to their our programming schedule. Though this sounds reasonable at first, there is a lack of warranted information that suggests this is the best solution to their newfound problems.
First off, there have been a series of complaints regarding the station's coverage of weather and local news. However, what is it about the weather and local news that these viewers are unhappy about? The business manager does not provide specific details as to how many are complaining and exactly what are they complaining about. The manner of which the manager states that 'most of the complaints' do not necessarily entail that there is a large number of complaints overall. There could be 10% of viewers that complained and 7% of that are regarding weather and local news coverage. This is a fact that could weaken the argument. If the business manager quoted a viewer mentioning how they are unsatisfied with the limited coverage on the local news, this would strengthen his argument as a concrete piece of evidence. The reader has to make assumptions because the manager is unclear.
Although all of the problems are occurring at the same time, the reader doesn't know if they all are caused by the same problem as suggested by the manager. Local businesses have canceled their advertisement contracts with the television station recently, but it could be that their businesses are thriving. Or perhaps, the business manager didn't bother to mention that they increased their advertising costs recently and local businesses cannot afford it anymore. These pieces of evidence would weaken the argument because all of these events are not a result of a single change.
Lastly, why did the station decide to increase their coverage on national news? Perhaps, there was a traumatic event that happened nationwide that required more coverage than local news. More detail about the circumstances of the time of change is needed to provide a comprehensive argument. There's nothing that undoubtingly points towards reversing the change to prevent the station from losing their viewers and revenues from business advertisement contracts.
The business manager's argument left the reader to make up assumptions due to his lack of evidence. There is an abundance of unanswered questions and details that have been left out that could have helped strengthen or weakened the argument. With the limited amount evidence, a reader cannot confirm their position to agree with the business manager to return to their old programming schedule.
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Comments
Essay evaluation report
argument 1 -- not exactly. first, need to compare complaints to its former level. maybe the complains are much less after devoted time to international news. second, 'most of the complaints' doesn't mean a big amount. for example, totally there are 10 million viewers, while there are 10 complaints with 8 of them about the coverage of local and weather news.
argument 2 -- OK
argument 3 -- not OK. Need to argue against the conclusion always. For this topic it is:
Therefore, in order to attract more viewers to the program and to avoid losing any further advertising revenues, we should restore the time devoted to weather and local news to its former level.
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Attribute Value Ideal
Final score: 3.0 out of 6
Category: Satisfactory Excellent
No. of Grammatical Errors: 0 2
No. of Spelling Errors: 0 2
No. of Sentences: 25 15
No. of Words: 502 350
No. of Characters: 2527 1500
No. of Different Words: 225 200
Fourth Root of Number of Words: 4.733 4.7
Average Word Length: 5.034 4.6
Word Length SD: 2.647 2.4
No. of Words greater than 5 chars: 195 100
No. of Words greater than 6 chars: 150 80
No. of Words greater than 7 chars: 100 40
No. of Words greater than 8 chars: 52 20
Use of Passive Voice (%): 0 0
Avg. Sentence Length: 20.08 21.0
Sentence Length SD: 5.535 7.5
Use of Discourse Markers (%): 0.44 0.12
Sentence-Text Coherence: 0.287 0.35
Sentence-Para Coherence: 0.478 0.50
Sentence-Sentence Coherence: 0.063 0.07
Number of Paragraphs: 5 5
Grammar and spelling errors:
Line 1, column 234, Rule ID: MASS_AGREEMENT[2]
Message: Possible agreement error - use third-person verb forms for singular and mass nouns: 'stations'.
Suggestion: stations
...efore and how things were. A television station business manager made a change to incre...
^^^^^^^
Line 3, column 65, Rule ID: POSSESIVE_APOSTROPHE[1]
Message: Possible typo: apostrophe is missing. Did you mean 'stations'' or 'station's'?
Suggestion: stations'; station's
...en a series of complaints regarding the stations coverage of weather and local news. How...
^^^^^^^^
Line 3, column 439, Rule ID: LARGE_NUMBER_OF[1]
Message: Specify a number, remove phrase, or simply use 'many' or 'numerous'
Suggestion: many; numerous
...do not necessarily entail that there is a large number of complaints overall. There could be 10% ...
^^^^^^^^^^^^^^^^^
Line 5, column 10, Rule ID: ALL_OF_THE[1]
Message: Simply use 'all the'.
Suggestion: all the
...se the manager is unclear. Although all of the problems are occurring at the same time...
^^^^^^^^^^
Line 5, column 73, Rule ID: EN_CONTRACTION_SPELLING
Message: Possible spelling mistake found
Suggestion: doesn't
... occurring at the same time, the reader doesnt know if they all are caused by the same...
^^^^^^
Line 5, column 341, Rule ID: EN_CONTRACTION_SPELLING
Message: Possible spelling mistake found
Suggestion: didn't
...iving. Or perhaps, the business manager didnt bother to mention that they increased t...
^^^^^
Line 7, column 293, Rule ID: EN_CONTRACTION_SPELLING
Message: Possible spelling mistake found
Suggestion: There's
...ed to provide a comprehensive argument. Theres nothing that undoubtingly points toward...
^^^^^^
Line 9, column 14, Rule ID: POSSESIVE_APOSTROPHE[1]
Message: Possible typo: apostrophe is missing. Did you mean 'managers'' or 'manager's'?
Suggestion: managers'; manager's
...vertisement contracts. The business managers argument left the reader to make up ass...
^^^^^^^^
Transition Words or Phrases used:
but, first, however, if, lastly, regarding, so, then, therefore, as to, as a result
Attributes: Values AverageValues Percentages(Values/AverageValues)% => Comments
Performance on Part of Speech:
To be verbs : 28.0 19.6327345309 143% => OK
Auxiliary verbs: 9.0 12.9520958084 69% => OK
Conjunction : 16.0 11.1786427146 143% => OK
Relative clauses : 17.0 13.6137724551 125% => OK
Pronoun: 44.0 28.8173652695 153% => Less pronouns wanted
Preposition: 63.0 55.5748502994 113% => OK
Nominalization: 22.0 16.3942115768 134% => OK
Performance on vocabulary words:
No of characters: 2581.0 2260.96107784 114% => OK
No of words: 500.0 441.139720559 113% => OK
Chars per words: 5.162 5.12650576532 101% => OK
Fourth root words length: 4.72870804502 4.56307096286 104% => OK
Word Length SD: 2.68348653807 2.78398813304 96% => OK
Unique words: 228.0 204.123752495 112% => OK
Unique words percentage: 0.456 0.468620217663 97% => OK
syllable_count: 807.3 705.55239521 114% => OK
avg_syllables_per_word: 1.6 1.59920159681 100% => OK
A sentence (or a clause, phrase) starts by:
Pronoun: 4.0 4.96107784431 81% => OK
Article: 9.0 8.76447105788 103% => OK
Subordination: 5.0 2.70958083832 185% => OK
Conjunction: 2.0 1.67365269461 119% => OK
Preposition: 2.0 4.22255489022 47% => More preposition wanted as sentence beginning.
Performance on sentences:
How many sentences: 25.0 19.7664670659 126% => OK
Sentence length: 20.0 22.8473053892 88% => OK
Sentence length SD: 34.5265115527 57.8364921388 60% => The essay contains lots of sentences with the similar length. More sentence varieties wanted.
Chars per sentence: 103.24 119.503703932 86% => OK
Words per sentence: 20.0 23.324526521 86% => OK
Discourse Markers: 3.32 5.70786347227 58% => More transition words/phrases wanted.
Paragraphs: 5.0 5.15768463074 97% => OK
Language errors: 8.0 5.25449101796 152% => OK
Sentences with positive sentiment : 5.0 8.20758483034 61% => OK
Sentences with negative sentiment : 18.0 6.88822355289 261% => Less negative sentences wanted.
Sentences with neutral sentiment: 2.0 4.67664670659 43% => OK
What are sentences with positive/Negative/neutral sentiment?
Coherence and Cohesion:
Essay topic to essay body coherence: 0.263072839721 0.218282227539 121% => OK
Sentence topic coherence: 0.0779352390136 0.0743258471296 105% => OK
Sentence topic coherence SD: 0.074635381475 0.0701772020484 106% => OK
Paragraph topic coherence: 0.15189059027 0.128457276422 118% => OK
Paragraph topic coherence SD: 0.0890520664473 0.0628817314937 142% => OK
Essay readability:
automated_readability_index: 12.9 14.3799401198 90% => Automated_readability_index is low.
flesch_reading_ease: 51.18 48.3550499002 106% => OK
smog_index: 3.1 7.1628742515 43% => Smog_index is low.
flesch_kincaid_grade: 11.1 12.197005988 91% => OK
coleman_liau_index: 12.65 12.5979740519 100% => OK
dale_chall_readability_score: 8.29 8.32208582834 100% => OK
difficult_words: 116.0 98.500998004 118% => OK
linsear_write_formula: 11.0 12.3882235529 89% => OK
gunning_fog: 10.0 11.1389221557 90% => OK
text_standard: 13.0 11.9071856287 109% => OK
What are above readability scores?
---------------------
Rates: 50.0 out of 100
Scores by essay e-grader: 3.0 Out of 6
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Note: the e-grader does NOT examine the meaning of words and ideas. VIP users will receive further evaluations by advanced module of e-grader and human graders.