In the memorandum, the business manager of a television station who is concerned with viewers' complaints as well as a decreasing number of advertising contracts with local businesses due to its cancellation recommends to restore the time devoted to weather and local news to its former level. According to him, the change of focus of their late-night news programs was the base for the emmergence of his concerns. The author's argument may seem cogent at first. Hovewer, as the scrutiny of it has revealed, certain evidence is required to make it tenable.
First of all, it is crucial to know what was the exact number of the recieved complaints and the number of viewers. It is entirely possible that that number was equal to as low as 10 and while the most of the complaints (let's say 8) were indeed connected with the new level of the weather and local news coverage. Undoubtedly, no recommendations can be based on such a small number of compalints. Therefore, the lack of the exact numbers in the argument weakens it significantly. Only if the author manages to support his words with statistics his recommendation can be considered valid.
Secondly, the decrease of advertising contracts may be not due to the changes in the content of the late-night news program, but rather to the buisnesses' funds available for adverisement spendings. Perhaps, the economic situation in the city or entire country has been getting worse over the past year, therefore, in order to keep operating the local businesses had to re-evaluate their expenses. Undoubtedly, the advertisement is not such a crucial factor as workforce or materials supply for manufactoring, and it can be safely removed for the business expenses list for some time without hurting the sales too much. Moreover, the program the author discusses is the late-night show. The local businesses might have realized after conducting a customer research that they either do not watch the TV at night or at all, which makes advertizing through this news program useless. Therefore, the financial statistics of the local businesses as well as the preferences of their customers are required in order to evaluate the argument correctly.
In the final analysis, the business manager's recommendation is unconvincing as it stands since there is a series of supporting evidence lacking. To bolster his argument, the author must provide (1) the exact numbers of complains and the television station viewers that would support his claim; (2) the financial statistics of the local businesses that would indicate no siginificant changes over the past year; (3) the local businesses customers' exposure to the TV in general, and the ratio of the the late-night news program viewers to the whole number of custimers (both must be high in order to bolster the argument).
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Essay evaluation report
Attribute Value Ideal
Final score: 3.0 out of 6
Category: Satisfactory Excellent
No. of Grammatical Errors: 0 2
No. of Spelling Errors: 0 2
No. of Sentences: 17 15
No. of Words: 462 350
No. of Characters: 2300 1500
No. of Different Words: 222 200
Fourth Root of Number of Words: 4.636 4.7
Average Word Length: 4.978 4.6
Word Length SD: 2.897 2.4
No. of Words greater than 5 chars: 164 100
No. of Words greater than 6 chars: 143 80
No. of Words greater than 7 chars: 101 40
No. of Words greater than 8 chars: 67 20
Use of Passive Voice (%): 0 0
Avg. Sentence Length: 27.176 21.0
Sentence Length SD: 16.671 7.5
Use of Discourse Markers (%): 0.647 0.12
Sentence-Text Coherence: 0.315 0.35
Sentence-Para Coherence: 0.493 0.50
Sentence-Sentence Coherence: 0.039 0.07
Number of Paragraphs: 4 5
Grammar and spelling errors:
Line 1, column 208, Rule ID: ADMIT_ENJOY_VB[1]
Message: This verb is used with the gerund form: 'recommends restoring'.
Suggestion: recommends restoring
...ocal businesses due to its cancellation recommends to restore the time devoted to weather and local n...
^^^^^^^^^^^^^^^^^^^^^
Line 1, column 419, Rule ID: POSSESIVE_APOSTROPHE[1]
Message: Possible typo: apostrophe is missing. Did you mean 'authors'' or 'author's'?
Suggestion: authors'; author's
...for the emmergence of his concerns. The authors argument may seem cogent at first. Hove...
^^^^^^^
Line 3, column 366, Rule ID: SMALL_NUMBER_OF[1]
Message: Specify a number, remove phrase, use 'a few', or use 'some'
Suggestion: a few; some
...no recommendations can be based on such a small number of compalints. Therefore, the lack of the ...
^^^^^^^^^^^^^^^^^
Line 7, column 37, Rule ID: POSSESIVE_APOSTROPHE[1]
Message: Possible typo: apostrophe is missing. Did you mean 'managers'' or 'manager's'?
Suggestion: managers'; manager's
... In the final analysis, the business managers recommendation is unconvincing as it st...
^^^^^^^^
Line 7, column 489, Rule ID: ENGLISH_WORD_REPEAT_RULE
Message: Possible typo: you repeated a word
Suggestion: the
... to the TV in general, and the ratio of the the late-night news program viewers to the ...
^^^^^^^
Line 7, column 489, Rule ID: DT_DT[1]
Message: Maybe you need to remove one determiner so that only 'the' or 'the' is left.
Suggestion: the; the
... to the TV in general, and the ratio of the the late-night news program viewers to the ...
^^^^^^^
Transition Words or Phrases used:
but, first, if, may, moreover, second, secondly, so, therefore, well, while, in general, as well as, first of all
Attributes: Values AverageValues Percentages(Values/AverageValues)% => Comments
Performance on Part of Speech:
To be verbs : 19.0 19.6327345309 97% => OK
Auxiliary verbs: 10.0 12.9520958084 77% => OK
Conjunction : 11.0 11.1786427146 98% => OK
Relative clauses : 7.0 13.6137724551 51% => More relative clauses wanted.
Pronoun: 25.0 28.8173652695 87% => OK
Preposition: 65.0 55.5748502994 117% => OK
Nominalization: 16.0 16.3942115768 98% => OK
Performance on vocabulary words:
No of characters: 2348.0 2260.96107784 104% => OK
No of words: 462.0 441.139720559 105% => OK
Chars per words: 5.08225108225 5.12650576532 99% => OK
Fourth root words length: 4.63618218583 4.56307096286 102% => OK
Word Length SD: 2.97410789001 2.78398813304 107% => OK
Unique words: 224.0 204.123752495 110% => OK
Unique words percentage: 0.484848484848 0.468620217663 103% => OK
syllable_count: 729.9 705.55239521 103% => OK
avg_syllables_per_word: 1.6 1.59920159681 100% => OK
A sentence (or a clause, phrase) starts by:
Pronoun: 2.0 4.96107784431 40% => OK
Article: 12.0 8.76447105788 137% => OK
Subordination: 1.0 2.70958083832 37% => OK
Conjunction: 3.0 1.67365269461 179% => OK
Preposition: 5.0 4.22255489022 118% => OK
Performance on sentences:
How many sentences: 17.0 19.7664670659 86% => OK
Sentence length: 27.0 22.8473053892 118% => OK
Sentence length SD: 98.6646481916 57.8364921388 171% => OK
Chars per sentence: 138.117647059 119.503703932 116% => OK
Words per sentence: 27.1764705882 23.324526521 117% => OK
Discourse Markers: 6.64705882353 5.70786347227 116% => OK
Paragraphs: 4.0 5.15768463074 78% => More paragraphs wanted.
Language errors: 6.0 5.25449101796 114% => OK
Sentences with positive sentiment : 5.0 8.20758483034 61% => OK
Sentences with negative sentiment : 9.0 6.88822355289 131% => OK
Sentences with neutral sentiment: 3.0 4.67664670659 64% => OK
What are sentences with positive/Negative/neutral sentiment?
Coherence and Cohesion:
Essay topic to essay body coherence: 0.199142379149 0.218282227539 91% => OK
Sentence topic coherence: 0.0588243361473 0.0743258471296 79% => OK
Sentence topic coherence SD: 0.0599558001751 0.0701772020484 85% => OK
Paragraph topic coherence: 0.131593865186 0.128457276422 102% => OK
Paragraph topic coherence SD: 0.0489725740483 0.0628817314937 78% => OK
Essay readability:
automated_readability_index: 16.1 14.3799401198 112% => OK
flesch_reading_ease: 44.07 48.3550499002 91% => OK
smog_index: 8.8 7.1628742515 123% => OK
flesch_kincaid_grade: 13.8 12.197005988 113% => OK
coleman_liau_index: 12.48 12.5979740519 99% => OK
dale_chall_readability_score: 8.8 8.32208582834 106% => OK
difficult_words: 112.0 98.500998004 114% => OK
linsear_write_formula: 11.0 12.3882235529 89% => OK
gunning_fog: 12.8 11.1389221557 115% => OK
text_standard: 9.0 11.9071856287 76% => OK
What are above readability scores?
---------------------
Rates: 66.67 out of 100
Scores by essay e-grader: 4.0 Out of 6
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Note: the e-grader does NOT examine the meaning of words and ideas. VIP users will receive further evaluations by advanced module of e-grader and human graders.