The problem mentioned by the manager seems to pertain with the loss of viewership or the prominence of the television station among the local populace and the local businesses. But the recommendation made to appeal the locals appears rushed and the memo does not provide sufficient evidence to back their claim.
There could be various factors that could be denting their advertising revenues such as a) Exorbant pricing: If the television channel charges amounts that the local businesses cannot pay or find it useful to gain profits, they would choose to go for alternative modes of advertisement such as banners, poster, cinemas or even another station newly setup. Without providing the price of advertising which the station charges it would be hard to support the claim that the local businesses are cancelling the contracts just based on the decline in viewership or on the preferences of news presented by the station.
b) Rise of competing stations: With the advent of technology, it would be hard to imagine that one station can reign monopoly over the business for a long duration. It is possible that the content presented by a new channel might be appealing and the people could be tuning to it more often and these businessmen may find that advertising over the duration of the day might be more impactful compared to the late-night news program. This could mean that the station manager needs to evaluate content of the news program along with other programs that happen across the day.
Assuming that the late-night new program can be brought back to it's original glory and attract new vievership with the suggestion made, can the advertising still remain profitable. It could be the case that there are too many businessmen who are paying to advertise but are given insufficient screen time to advertise them. Having an unbalanced method and not providing proper care to the content might be irksome and can discourage customers. The manager's idea to restore the older timelines may restore the viewership of the local populace but an improper customer service may not help them retain their customer base.
In conclusion, the mangers memo does not cover the points require to support the claim made and seems to ignore various factors.
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Essay evaluation report
Attribute Value Ideal
Final score: 4.0 out of 6
Category: Good Excellent
No. of Grammatical Errors: 0 2
No. of Spelling Errors: 0 2
No. of Sentences: 11 15
No. of Words: 374 350
No. of Characters: 1856 1500
No. of Different Words: 190 200
Fourth Root of Number of Words: 4.398 4.7
Average Word Length: 4.963 4.6
Word Length SD: 2.619 2.4
No. of Words greater than 5 chars: 131 100
No. of Words greater than 6 chars: 110 80
No. of Words greater than 7 chars: 64 40
No. of Words greater than 8 chars: 45 20
Use of Passive Voice (%): 0 0
Avg. Sentence Length: 34 21.0
Sentence Length SD: 16.298 7.5
Use of Discourse Markers (%): 0.636 0.12
Sentence-Text Coherence: 0.366 0.35
Sentence-Para Coherence: 0.612 0.50
Sentence-Sentence Coherence: 0.09 0.07
Number of Paragraphs: 4 5
Grammar and spelling errors:
Line 3, column 89, Rule ID: EN_A_VS_AN
Message: Use 'an' instead of 'a' if the following word starts with a vowel sound, e.g. 'an article', 'an hour'
Suggestion: an
...ting their advertising revenues such as a Exorbant pricing: If the television cha...
^
Line 4, column 1, Rule ID: UPPERCASE_SENTENCE_START
Message: This sentence does not start with an uppercase letter
Suggestion: B
...nces of news presented by the station. b Rise of competing stations: With the ad...
^
Line 6, column 449, Rule ID: POSSESIVE_APOSTROPHE[1]
Message: Possible typo: apostrophe is missing. Did you mean 'managers'' or 'manager's'?
Suggestion: managers'; manager's
...ksome and can discourage customers. The managers idea to restore the older timelines may...
^^^^^^^^
Line 8, column 20, Rule ID: POSSESIVE_APOSTROPHE[1]
Message: Possible typo: apostrophe is missing. Did you mean 'mangers'' or 'manger's'?
Suggestion: mangers'; manger's
...ir customer base. In conclusion, the mangers memo does not cover the points require ...
^^^^^^^
Line 8, column 67, Rule ID: ALLOW_TO[1]
Message: Did you mean 'supporting'? Or maybe you should add a pronoun? In active voice, 'require' + 'to' takes an object, usually a pronoun.
Suggestion: supporting
... memo does not cover the points require to support the claim made and seems to ignore vari...
^^^^^^^^^^
Transition Words or Phrases used:
but, if, may, so, still, in conclusion, such as
Attributes: Values AverageValues Percentages(Values/AverageValues)% => Comments
Performance on Part of Speech:
To be verbs : 15.0 19.6327345309 76% => OK
Auxiliary verbs: 19.0 12.9520958084 147% => OK
Conjunction : 15.0 11.1786427146 134% => OK
Relative clauses : 12.0 13.6137724551 88% => OK
Pronoun: 25.0 28.8173652695 87% => OK
Preposition: 43.0 55.5748502994 77% => OK
Nominalization: 13.0 16.3942115768 79% => OK
Performance on vocabulary words:
No of characters: 1888.0 2260.96107784 84% => OK
No of words: 374.0 441.139720559 85% => More content wanted.
Chars per words: 5.04812834225 5.12650576532 98% => OK
Fourth root words length: 4.3976220399 4.56307096286 96% => OK
Word Length SD: 2.66586524127 2.78398813304 96% => OK
Unique words: 193.0 204.123752495 95% => More unique words wanted.
Unique words percentage: 0.516042780749 0.468620217663 110% => OK
syllable_count: 586.8 705.55239521 83% => OK
avg_syllables_per_word: 1.6 1.59920159681 100% => OK
A sentence (or a clause, phrase) starts by:
Pronoun: 5.0 4.96107784431 101% => OK
Article: 3.0 8.76447105788 34% => OK
Subordination: 0.0 2.70958083832 0% => More adverbial clause wanted.
Conjunction: 1.0 1.67365269461 60% => OK
Preposition: 2.0 4.22255489022 47% => More preposition wanted as sentence beginning.
Performance on sentences:
How many sentences: 12.0 19.7664670659 61% => Need more sentences. Double check the format of sentences, make sure there is a space between two sentences, or have enough periods. And also check the lengths of sentences, maybe they are too long.
Sentence length: 31.0 22.8473053892 136% => The Avg. Sentence Length is relatively long.
Sentence length SD: 67.8224807043 57.8364921388 117% => OK
Chars per sentence: 157.333333333 119.503703932 132% => OK
Words per sentence: 31.1666666667 23.324526521 134% => OK
Discourse Markers: 3.91666666667 5.70786347227 69% => OK
Paragraphs: 5.0 5.15768463074 97% => OK
Language errors: 5.0 5.25449101796 95% => OK
Sentences with positive sentiment : 3.0 8.20758483034 37% => More positive sentences wanted.
Sentences with negative sentiment : 5.0 6.88822355289 73% => OK
Sentences with neutral sentiment: 4.0 4.67664670659 86% => OK
What are sentences with positive/Negative/neutral sentiment?
Coherence and Cohesion:
Essay topic to essay body coherence: 0.104166143347 0.218282227539 48% => OK
Sentence topic coherence: 0.0397568076385 0.0743258471296 53% => OK
Sentence topic coherence SD: 0.032422355309 0.0701772020484 46% => Sentences are similar to each other.
Paragraph topic coherence: 0.0552536212005 0.128457276422 43% => OK
Paragraph topic coherence SD: 0.0248774717467 0.0628817314937 40% => Paragraphs are similar to each other. Some content may get duplicated or it is not exactly right on the topic.
Essay readability:
automated_readability_index: 17.9 14.3799401198 124% => OK
flesch_reading_ease: 40.01 48.3550499002 83% => OK
smog_index: 8.8 7.1628742515 123% => OK
flesch_kincaid_grade: 15.4 12.197005988 126% => OK
coleman_liau_index: 12.6 12.5979740519 100% => OK
dale_chall_readability_score: 9.06 8.32208582834 109% => OK
difficult_words: 92.0 98.500998004 93% => OK
linsear_write_formula: 19.5 12.3882235529 157% => OK
gunning_fog: 14.4 11.1389221557 129% => OK
text_standard: 9.0 11.9071856287 76% => OK
What are above readability scores?
---------------------
Rates: 66.67 out of 100
Scores by essay e-grader: 4.0 Out of 6
---------------------
Note: the e-grader does NOT examine the meaning of words and ideas. VIP users will receive further evaluations by advanced module of e-grader and human graders.