According to the passage, the customers of the Happy Pancake House restaurants do not distinguish butter form margarine. Furthermore, the customers use the term 'butter' to invoke either butter or margarine. Because of the ignorance of the difference between butter and margarine, there have been only little impact on the customers after the change from butter to margarine at the restaurants. To support this explanation, the memo points out the two reasons : There have been only 2 percent of customers' complaint and many servers have reported that a lot of customers who want butter do not complain when they are served margarine instead. However, the reasons do not guarantee the explanation.
First, the percentage of the complaint does not mean that exact proportion of dissatisfaction. Because it is still possible that even though the customers were not happy with the service, they just do not explicitly express their unhappiness. In other hand, there can be many customers who are not satisfied with the changed service. And even some of the customers may decide not to complain because they would not visit the restaurants again due to the change of material. If so, the low percentage of the complaint can indicate the lost of the potential customers. Therefore, the survey does not seem representative.
Second, the servers' reports can not be reliable reason. Because the servers can not exactly know whether the customers really are able to distinguish butter from margarine. Even though the customer does not react when they are given the alternative of the butter, the lack of reaction does not mean the ignorance of the difference between butter and margarine. Because we can thinks of many of other possibility. For example, they may do not react because they want to avoid any trouble.
As we have seen above, the reasons to support the explanation of the memo are not implausible. To strengthen the reliability of the reason, the author should present more evidences. That is, the writer need to show the ways to persuade the survey is representative of the dissatisfaction of customer and need to show the way to increase the reliability of the reports of servers.
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Essay evaluation report
Attribute Value Ideal
Final score: 3.5 out of 6
Category: Satisfactory Excellent
No. of Grammatical Errors: 0 2
No. of Spelling Errors: 0 2
No. of Sentences: 19 15
No. of Words: 360 350
No. of Characters: 1786 1500
No. of Different Words: 159 200
Fourth Root of Number of Words: 4.356 4.7
Average Word Length: 4.961 4.6
Word Length SD: 2.77 2.4
No. of Words greater than 5 chars: 129 100
No. of Words greater than 6 chars: 99 80
No. of Words greater than 7 chars: 66 40
No. of Words greater than 8 chars: 54 20
Use of Passive Voice (%): 0 0
Avg. Sentence Length: 18.947 21.0
Sentence Length SD: 9.589 7.5
Use of Discourse Markers (%): 0.526 0.12
Sentence-Text Coherence: 0.337 0.35
Sentence-Para Coherence: 0.337 0.50
Sentence-Sentence Coherence: 0.124 0.07
Number of Paragraphs: 1 5
Grammar and spelling errors:
Line 2, column 344, Rule ID: SOME_OF_THE[1]
Message: Simply use 'some'.
Suggestion: some
...fied with the changed service. And even some of the customers may decide not to complain be...
^^^^^^^^^^^
Line 3, column 362, Rule ID: SENTENCE_FRAGMENT[1]
Message: “Because” at the beginning of a sentence requires a 2nd clause. Maybe a comma, question or exclamation mark is missing, or the sentence is incomplete and should be joined with the following sentence.
...ifference between butter and margarine. Because we can thinks of many of other possibil...
^^^^^^^
Line 3, column 377, Rule ID: DID_BASEFORM[1]
Message: The verb 'can' requires the base form of the verb: 'think'
Suggestion: think
...en butter and margarine. Because we can thinks of many of other possibility. For examp...
^^^^^^
Transition Words or Phrases used:
but, first, furthermore, however, if, may, really, second, so, still, then, therefore, even so, for example
Attributes: Values AverageValues Percentages(Values/AverageValues)% => Comments
Performance on Part of Speech:
To be verbs : 13.0 19.6327345309 66% => OK
Auxiliary verbs: 11.0 12.9520958084 85% => OK
Conjunction : 6.0 11.1786427146 54% => More conjunction wanted.
Relative clauses : 8.0 13.6137724551 59% => More relative clauses wanted.
Pronoun: 15.0 28.8173652695 52% => OK
Preposition: 48.0 55.5748502994 86% => OK
Nominalization: 11.0 16.3942115768 67% => OK
Performance on vocabulary words:
No of characters: 1828.0 2260.96107784 81% => OK
No of words: 360.0 441.139720559 82% => More content wanted.
Chars per words: 5.07777777778 5.12650576532 99% => OK
Fourth root words length: 4.35587717469 4.56307096286 95% => OK
Word Length SD: 2.89722354721 2.78398813304 104% => OK
Unique words: 166.0 204.123752495 81% => More unique words wanted.
Unique words percentage: 0.461111111111 0.468620217663 98% => OK
syllable_count: 575.1 705.55239521 82% => OK
avg_syllables_per_word: 1.6 1.59920159681 100% => OK
A sentence (or a clause, phrase) starts by:
Pronoun: 3.0 4.96107784431 60% => OK
Article: 12.0 8.76447105788 137% => OK
Subordination: 7.0 2.70958083832 258% => Less adverbial clause wanted.
Conjunction: 1.0 1.67365269461 60% => OK
Preposition: 5.0 4.22255489022 118% => OK
Performance on sentences:
How many sentences: 19.0 19.7664670659 96% => OK
Sentence length: 18.0 22.8473053892 79% => The Avg. Sentence Length is relatively short.
Sentence length SD: 54.7759981406 57.8364921388 95% => OK
Chars per sentence: 96.2105263158 119.503703932 81% => OK
Words per sentence: 18.9473684211 23.324526521 81% => OK
Discourse Markers: 5.63157894737 5.70786347227 99% => OK
Paragraphs: 4.0 5.15768463074 78% => More paragraphs wanted.
Language errors: 3.0 5.25449101796 57% => OK
Sentences with positive sentiment : 6.0 8.20758483034 73% => OK
Sentences with negative sentiment : 8.0 6.88822355289 116% => OK
Sentences with neutral sentiment: 5.0 4.67664670659 107% => OK
What are sentences with positive/Negative/neutral sentiment?
Coherence and Cohesion:
Essay topic to essay body coherence: 0.190694776946 0.218282227539 87% => OK
Sentence topic coherence: 0.0567122226711 0.0743258471296 76% => OK
Sentence topic coherence SD: 0.0689001489313 0.0701772020484 98% => OK
Paragraph topic coherence: 0.109693852941 0.128457276422 85% => OK
Paragraph topic coherence SD: 0.10887416747 0.0628817314937 173% => OK
Essay readability:
automated_readability_index: 12.0 14.3799401198 83% => Automated_readability_index is low.
flesch_reading_ease: 53.21 48.3550499002 110% => OK
smog_index: 3.1 7.1628742515 43% => Smog_index is low.
flesch_kincaid_grade: 10.3 12.197005988 84% => OK
coleman_liau_index: 12.18 12.5979740519 97% => OK
dale_chall_readability_score: 7.78 8.32208582834 93% => OK
difficult_words: 74.0 98.500998004 75% => More difficult words wanted.
linsear_write_formula: 13.0 12.3882235529 105% => OK
gunning_fog: 9.2 11.1389221557 83% => OK
text_standard: 13.0 11.9071856287 109% => OK
What are above readability scores?
---------------------
Rates: 50.0 out of 100
Scores by essay e-grader: 3.0 Out of 6
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Note: the e-grader does NOT examine the meaning of words and ideas. VIP users will receive further evaluations by advanced module of e-grader and human graders.