Monarch Books has the same business at the same location for more than twenty years and has large customer base because of diversity in genre of books. Authors are making an assumption that once opening the cafe would attract more customers and will be able to compete with Regal Books which has recently opened their own cafe. Moreover, authors suggest that Monarch Books should replace children’s book section by cafe. The recommendation is not likely to have the predicted result because the evidence provided by author is not even sufficient enough to predict the result.
Authors have suggested that by adding a cafe, business will progress and will attract more customers. Authors have made this prediction purely on the basis of their logical reasoning and have not supported it by any evidence. By adding cafe, they will be replacing children’s section and will allow customers to enjoy their drink or food inside the Monarch Book store. By doing that, customers might litter around and that would affect the aesthetics of the store and this will make customers avoid the place. Also, if the cafe is present, customers would have enjoyed their drinks or meal while talking on mobile or to each other and would cause din environment. And this will affect their customer base if they prefer Monarch books because of their cleanliness and quiet environment. They have assumed that just because Regal Books have added cafe recently, Regal’s business is booming, and maybe after adding the cafe their customers have stopped visiting Regal Books. If Monarch Books opens cafe, they will have same decline in customers.
Monarch Books clearly has large customer base and it is mostly the base of attraction because it has diversity in the genre of the book. By replacing the Children’s book section, they will be taking risk of losing customers because many customers might just prefer Monarch Books because it has Children section. Authors mentions that the recent census dictate a significant decline in the percentage of the population under age ten and a possibility of low purchase of children’s books and that census indicates the decline in population of children underage ten nationally. And if the children under age of ten are more present in the Monarch Books region then obviously the children book section needs to be present. The insufficient information here weakens the author reason for replacement of children’s section.
If the Authors had considered the children’s section books sales along with the national consensus of decline in the population of kids under age of 12 would have helped in determining whether replacing the children section with cafe would have helped boost their business. They should also consider getting in touch with their customers and have feedback regarding their suggestion of adding the cafe. Having a local survey regarding their idea to add cafe would seem to help them determine whether customers will welcome the new change or not. They should also wait to check out whether the Regal Books business has boomed or had decline.
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Essay evaluation report
Attribute Value Ideal
Final score: 3.0 out of 6
Category: Satisfactory Excellent
No. of Grammatical Errors: 0 2
No. of Spelling Errors: 0 2
No. of Sentences: 21 15
No. of Words: 505 350
No. of Characters: 2542 1500
No. of Different Words: 208 200
Fourth Root of Number of Words: 4.74 4.7
Average Word Length: 5.034 4.6
Word Length SD: 2.417 2.4
No. of Words greater than 5 chars: 182 100
No. of Words greater than 6 chars: 142 80
No. of Words greater than 7 chars: 83 40
No. of Words greater than 8 chars: 55 20
Use of Passive Voice (%): 0 0
Avg. Sentence Length: 24.048 21.0
Sentence Length SD: 7.967 7.5
Use of Discourse Markers (%): 0.429 0.12
Sentence-Text Coherence: 0.362 0.35
Sentence-Para Coherence: 0.517 0.50
Sentence-Sentence Coherence: 0.121 0.07
Number of Paragraphs: 4 5
Grammar and spelling errors:
Line 5, column 357, Rule ID: WHITESPACE_RULE
Message: Possible typo: you repeated a whitespace
Suggestion:
... Authors mentions that the recent census dictate a significant decline in the per...
^^
Transition Words or Phrases used:
also, if, may, moreover, regarding, so, then, while
Attributes: Values AverageValues Percentages(Values/AverageValues)% => Comments
Performance on Part of Speech:
To be verbs : 11.0 19.6327345309 56% => More to be verbs wanted.
Auxiliary verbs: 22.0 12.9520958084 170% => OK
Conjunction : 21.0 11.1786427146 188% => OK
Relative clauses : 9.0 13.6137724551 66% => More relative clauses wanted.
Pronoun: 34.0 28.8173652695 118% => OK
Preposition: 59.0 55.5748502994 106% => OK
Nominalization: 23.0 16.3942115768 140% => OK
Performance on vocabulary words:
No of characters: 2622.0 2260.96107784 116% => OK
No of words: 505.0 441.139720559 114% => OK
Chars per words: 5.19207920792 5.12650576532 101% => OK
Fourth root words length: 4.74048574033 4.56307096286 104% => OK
Word Length SD: 2.64962482524 2.78398813304 95% => OK
Unique words: 215.0 204.123752495 105% => OK
Unique words percentage: 0.425742574257 0.468620217663 91% => More unique words wanted or less content wanted.
syllable_count: 803.7 705.55239521 114% => OK
avg_syllables_per_word: 1.6 1.59920159681 100% => OK
A sentence (or a clause, phrase) starts by:
Pronoun: 6.0 4.96107784431 121% => OK
Article: 2.0 8.76447105788 23% => OK
Subordination: 3.0 2.70958083832 111% => OK
Conjunction: 3.0 1.67365269461 179% => OK
Preposition: 3.0 4.22255489022 71% => OK
Performance on sentences:
How many sentences: 21.0 19.7664670659 106% => OK
Sentence length: 24.0 22.8473053892 105% => OK
Sentence length SD: 50.0819736196 57.8364921388 87% => OK
Chars per sentence: 124.857142857 119.503703932 104% => OK
Words per sentence: 24.0476190476 23.324526521 103% => OK
Discourse Markers: 2.42857142857 5.70786347227 43% => More transition words/phrases wanted.
Paragraphs: 4.0 5.15768463074 78% => More paragraphs wanted.
Language errors: 1.0 5.25449101796 19% => OK
Sentences with positive sentiment : 7.0 8.20758483034 85% => OK
Sentences with negative sentiment : 6.0 6.88822355289 87% => OK
Sentences with neutral sentiment: 8.0 4.67664670659 171% => OK
What are sentences with positive/Negative/neutral sentiment?
Coherence and Cohesion:
Essay topic to essay body coherence: 0.26970820235 0.218282227539 124% => OK
Sentence topic coherence: 0.112986603548 0.0743258471296 152% => OK
Sentence topic coherence SD: 0.0982431943063 0.0701772020484 140% => OK
Paragraph topic coherence: 0.198682045901 0.128457276422 155% => OK
Paragraph topic coherence SD: 0.098626783473 0.0628817314937 157% => OK
Essay readability:
automated_readability_index: 15.0 14.3799401198 104% => OK
flesch_reading_ease: 47.12 48.3550499002 97% => OK
smog_index: 8.8 7.1628742515 123% => OK
flesch_kincaid_grade: 12.7 12.197005988 104% => OK
coleman_liau_index: 13.12 12.5979740519 104% => OK
dale_chall_readability_score: 8.02 8.32208582834 96% => OK
difficult_words: 102.0 98.500998004 104% => OK
linsear_write_formula: 10.5 12.3882235529 85% => OK
gunning_fog: 11.6 11.1389221557 104% => OK
text_standard: 13.0 11.9071856287 109% => OK
What are above readability scores?
---------------------
Rates: 66.67 out of 100
Scores by essay e-grader: 4.0 Out of 6
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Note: the e-grader does NOT examine the meaning of words and ideas. VIP users will receive further evaluations by advanced module of e-grader and human graders.