Today, high sales of popular consumer goods reflect the power of advertising and not the real needs of society in which they are sold.To what extent do you agree or disagree.

It is argued that, nowadays people experience high sales on goods due to ways in which they are showcased, while some buy them; even if, they are not a necessity. This essay agrees that, there are contributory factors to high sales and also methods of advertising will be highlighted in the report.

Modernisation has brought some trends in our society. Ownership of certain items or brands of other well known product is now associated with a person's status in the community. For example, putting on a perfume by Elizabeth Arden or clothing labels by Coco Channel is associated with the elite. Due to the way these products are marketed on social media or; even, television and the price tag which can be accessed by anyone. People now resort to buying these items knowing, they will be given a status in a society, as the product's worth is a public secret.

Furthermore, the price of goods determine the sales. Cheap items tend to attract a huge number of clients. Other people do impulse buying or buy things they do not need for the sake of lowerede price. For instance, a friend of mine bought a deep fat fryer, she never used it for 2 years and I asked her, the reason she purchased it and was amazed by her response, she reiterated that, " I bought it because it was on sale and the price was so insignficant".

In addition, peer pressure is also a major contributory factor. This is witnessed for items sold on social media platforms, such as facebook or instagram. There are people who buy materials on these platforms because of the many likes and comments the item has on the platform, inspite of the cost.

However, improvements of technology made people's life easy, back then humans used to move around to buy items, but now you can do it in the comfort of your home. Anyone can buy a product, despite not having time to move around doing window shopping, which is now done on internet. This had lead to high sales rate because it is not time consuming and has nothing to do with the marketing strategy, but, the necessity of that item.

In conclusion, developments in technology made people's life easier as it is not time consuming and lead to increased productivity. Higher sales is experience because of improvements in advertising criteria which outwit the need to purchase the item.

Votes
Average: 6.7 (1 vote)
Essays by the user:

Grammar and spelling errors:
Line 3, column 145, Rule ID: POSSESIVE_APOSTROPHE[1]
Message: Possible typo: apostrophe is missing. Did you mean 'persons'' or 'person's'?
Suggestion: persons'; person's
... known product is now associated with a persons status in the community. For example, p...
^^^^^^^
Line 5, column 120, Rule ID: WHITESPACE_RULE
Message: Possible typo: you repeated a whitespace
Suggestion:
...t a huge number of clients. Other people do impulse buying or buy things they do ...
^^

Transition Words or Phrases used:
also, but, furthermore, however, if, so, then, well, while, for example, for instance, in addition, in conclusion, such as

Attributes: Values AverageValues Percentages(Values/AverageValues)% => Comments

Performance on Part of Speech:
To be verbs : 21.0 13.1623246493 160% => OK
Auxiliary verbs: 7.0 7.85571142285 89% => OK
Conjunction : 14.0 10.4138276553 134% => OK
Relative clauses : 9.0 7.30460921844 123% => OK
Pronoun: 34.0 24.0651302605 141% => Less pronouns wanted
Preposition: 53.0 41.998997996 126% => OK
Nominalization: 5.0 8.3376753507 60% => More nominalizations (nouns with a suffix like: tion ment ence ance) wanted.

Performance on vocabulary words:
No of characters: 1921.0 1615.20841683 119% => OK
No of words: 405.0 315.596192385 128% => OK
Chars per words: 4.74320987654 5.12529762239 93% => OK
Fourth root words length: 4.48604634366 4.20363070211 107% => OK
Word Length SD: 2.70894019088 2.80592935109 97% => OK
Unique words: 212.0 176.041082164 120% => OK
Unique words percentage: 0.523456790123 0.561755894193 93% => More unique words wanted or less content wanted.
syllable_count: 612.0 506.74238477 121% => OK
avg_syllables_per_word: 1.5 1.60771543086 93% => OK

A sentence (or a clause, phrase) starts by:
Pronoun: 9.0 5.43587174349 166% => OK
Article: 4.0 2.52805611222 158% => OK
Subordination: 3.0 2.10420841683 143% => OK
Conjunction: 1.0 0.809619238477 124% => OK
Preposition: 3.0 4.76152304609 63% => OK

Performance on sentences:
How many sentences: 19.0 16.0721442886 118% => OK
Sentence length: 21.0 20.2975951904 103% => OK
Sentence length SD: 48.7445714003 49.4020404114 99% => OK
Chars per sentence: 101.105263158 106.682146367 95% => OK
Words per sentence: 21.3157894737 20.7667163134 103% => OK
Discourse Markers: 6.42105263158 7.06120827912 91% => OK
Paragraphs: 6.0 4.38176352705 137% => Less paragraphs wanted.
Language errors: 2.0 5.01903807615 40% => OK
Sentences with positive sentiment : 9.0 8.67935871743 104% => OK
Sentences with negative sentiment : 2.0 3.9879759519 50% => More negative sentences wanted.
Sentences with neutral sentiment: 8.0 3.4128256513 234% => Less facts, knowledge or examples wanted.
What are sentences with positive/Negative/neutral sentiment?

Coherence and Cohesion:
Essay topic to essay body coherence: 0.165967360584 0.244688304435 68% => OK
Sentence topic coherence: 0.0499367911304 0.084324248473 59% => OK
Sentence topic coherence SD: 0.0525814082895 0.0667982634062 79% => OK
Paragraph topic coherence: 0.0911945856556 0.151304729494 60% => OK
Paragraph topic coherence SD: 0.0615573786127 0.056905535591 108% => OK

Essay readability:
automated_readability_index: 11.6 13.0946893788 89% => Automated_readability_index is low.
flesch_reading_ease: 58.62 50.2224549098 117% => OK
smog_index: 8.8 7.44779559118 118% => OK
flesch_kincaid_grade: 10.3 11.3001002004 91% => OK
coleman_liau_index: 10.21 12.4159519038 82% => OK
dale_chall_readability_score: 8.5 8.58950901804 99% => OK
difficult_words: 98.0 78.4519038076 125% => OK
linsear_write_formula: 11.5 9.78957915832 117% => OK
gunning_fog: 10.4 10.1190380762 103% => OK
text_standard: 12.0 10.7795591182 111% => OK
What are above readability scores?

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Maximum five paragraphs wanted.

Rates: 67.4157303371 out of 100
Scores by essay e-grader: 6.0 Out of 9
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Note: the e-grader does NOT examine the meaning of words and ideas. VIP users will receive further evaluations by advanced module of e-grader and human graders.