Along with the development of society, more and more problems are brought to our attention, one of which is that the role of advertisement in the modern world. Although advertisement plays a vital role in our society, we could not deny that everything has two different sides. Before giving my opinion, I think it is important to answer the question on both sides, positive and negative consequences.
It has long been recognized that advertisement provides the opportunities for a wide range of companies, corporations as well as manufacturers to promote their products to the public. This not merely helps them to engage with the current customers but also reach the target ones, which brings more profit to them. It is reported that television advertisement creates 71% of the advertising-generate-profit for many companies such as kitchen equipment, mobile phone or fashion shops. Furthermore, there are several products invented that could help better human's life, without advertisement strength, their functions can't be publicized to the clients and they would remain unknown.
Having said that, however, there is no denying that everything has more than one face, and advertisement is no exception. Some profit-companies use celebrities endorsement as a way of advertising to promote their products. Therefore, people like fans will be swayed by those commercials and buy items that they have never used. In addition, using exaggeration and eye-binding techniques in adverts can overshadow the truth function of products, which increase impulsive buyers, especially young costumers. As for toys' commercials, the young boy could force their parents to buy new toys for them, which will be thrown away in the future.
In the light of these facts, I would say that advertisement is neither a noon or a bear, advertisements is still one of the main parts in our business or our life, but we have to know how to use it in a right way.
- What is the role of advertisement in the modern world? 88
- The diagram below gives information about the number of parcels delivered by two major mail services companies from 1920 to 2000. 78
- The three pie charts below show the changes in annual spending by a particular UK school in 1981, 1991 and 2001. 84
- The Process of Milk Production 87
- The diagram below shows how coffee is produced and prepared for sale in supermarkets and shops 84
Grammar and spelling errors:
Line 3, column 556, Rule ID: POSSESIVE_APOSTROPHE[2]
Message: Possible typo: apostrophe is missing. Did you mean 'humans'' or 'human's'?
Suggestion: humans'; human's
...roducts invented that could help better humans life, without advertisement strength, t...
^^^^^^
Line 3, column 617, Rule ID: CANT[1]
Message: Did you mean 'can't' or 'cannot'?
Suggestion: can't; cannot
...advertisement strength, their functions cant be publicized to the clients and they w...
^^^^
Line 7, column 79, Rule ID: NEITHER_NOR[1]
Message: Use 'nor' with neither.
Suggestion: nor
...ay that advertisement is neither a noon or a bear, advertisements is still one of ...
^^
Line 7, column 199, Rule ID: IN_A_X_MANNER[1]
Message: Consider replacing "in a right way" with adverb for "right"; eg, "in a hasty manner" with "hastily".
...life, but we have to know how to use it in a right way.
^^^^^^^^^^^^^^
Transition Words or Phrases used:
also, but, furthermore, however, if, so, still, therefore, well, as for, i think, in addition, such as, as well as
Attributes: Values AverageValues Percentages(Values/AverageValues)% => Comments
Performance on Part of Speech:
To be verbs : 13.0 13.1623246493 99% => OK
Auxiliary verbs: 8.0 7.85571142285 102% => OK
Conjunction : 11.0 10.4138276553 106% => OK
Relative clauses : 13.0 7.30460921844 178% => OK
Pronoun: 34.0 24.0651302605 141% => Less pronouns wanted
Preposition: 35.0 41.998997996 83% => OK
Nominalization: 16.0 8.3376753507 192% => OK
Performance on vocabulary words:
No of characters: 1632.0 1615.20841683 101% => OK
No of words: 314.0 315.596192385 99% => OK
Chars per words: 5.1974522293 5.12529762239 101% => OK
Fourth root words length: 4.20951839842 4.20363070211 100% => OK
Word Length SD: 3.28674146831 2.80592935109 117% => OK
Unique words: 192.0 176.041082164 109% => OK
Unique words percentage: 0.611464968153 0.561755894193 109% => OK
syllable_count: 501.3 506.74238477 99% => OK
avg_syllables_per_word: 1.6 1.60771543086 100% => OK
A sentence (or a clause, phrase) starts by:
Pronoun: 7.0 5.43587174349 129% => OK
Article: 1.0 2.52805611222 40% => OK
Subordination: 3.0 2.10420841683 143% => OK
Conjunction: 2.0 0.809619238477 247% => Less conjunction wanted as sentence beginning.
Preposition: 5.0 4.76152304609 105% => OK
Performance on sentences:
How many sentences: 13.0 16.0721442886 81% => Need more sentences. Double check the format of sentences, make sure there is a space between two sentences, or have enough periods. And also check the lengths of sentences, maybe they are too long.
Sentence length: 24.0 20.2975951904 118% => OK
Sentence length SD: 35.6049993165 49.4020404114 72% => OK
Chars per sentence: 125.538461538 106.682146367 118% => OK
Words per sentence: 24.1538461538 20.7667163134 116% => OK
Discourse Markers: 8.76923076923 7.06120827912 124% => OK
Paragraphs: 4.0 4.38176352705 91% => OK
Language errors: 4.0 5.01903807615 80% => OK
Sentences with positive sentiment : 9.0 8.67935871743 104% => OK
Sentences with negative sentiment : 2.0 3.9879759519 50% => More negative sentences wanted.
Sentences with neutral sentiment: 2.0 3.4128256513 59% => OK
What are sentences with positive/Negative/neutral sentiment?
Coherence and Cohesion:
Essay topic to essay body coherence: 0.202073898027 0.244688304435 83% => OK
Sentence topic coherence: 0.0676397082334 0.084324248473 80% => OK
Sentence topic coherence SD: 0.0789143429243 0.0667982634062 118% => OK
Paragraph topic coherence: 0.121241591029 0.151304729494 80% => OK
Paragraph topic coherence SD: 0.0752197344712 0.056905535591 132% => OK
Essay readability:
automated_readability_index: 15.1 13.0946893788 115% => OK
flesch_reading_ease: 47.12 50.2224549098 94% => OK
smog_index: 11.2 7.44779559118 150% => OK
flesch_kincaid_grade: 12.7 11.3001002004 112% => OK
coleman_liau_index: 13.18 12.4159519038 106% => OK
dale_chall_readability_score: 8.7 8.58950901804 101% => OK
difficult_words: 77.0 78.4519038076 98% => OK
linsear_write_formula: 12.0 9.78957915832 123% => OK
gunning_fog: 11.6 10.1190380762 115% => OK
text_standard: 12.0 10.7795591182 111% => OK
What are above readability scores?
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Rates: 84.2696629213 out of 100
Scores by essay e-grader: 7.5 Out of 9
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Note: the e-grader does NOT examine the meaning of words and ideas. VIP users will receive further evaluations by advanced module of e-grader and human graders.