18.09.2017 Today, the high sales of popular consumer goods reflect the power of advertising and not the real needs of the society in which they are sold.
To what extent do you agree or disagree?
Today the volume of products and services purchased by people has reached new heights. Many aver that this trend rather mirrors effectiveness of advertising than needs of those who bought the goods. I completely agree with this prospect and below the reasons on which my stance is based will be discussed in details.
To begin with, advertisement is undoubtedly a true engine of today’s economy. Firstly, a research carried out by the Economist demonstrates that there is a direct correlation between the amount of money spend on promotion of goods and the size of sales. In other words, the more company or firm spends on commercials and other types of advertisement, the higher sales are. Secondly, the incredible efficiency is apparently a result of a shameless usage of scientific knowledge in promoting stuff. For instance, creators of TV commercials routinely exploit psychological, biological and physiological knowledge to manipulate viewers’ emotions, feelings, motives and consequently behavior. Thus, advertisement is an unquestionably efficient tool of increasing sales.
At the same time, those skyrocketing sales do not reflect people’s true needs. Primarily, there are a lot of urgent issues that cannot be satisfied with wasting financial resources of things and services. For instance, there are many growing problems such as gender inequality, environmental and traffic ones that are not solved or alleviated via purchasing novel smartphones, automobiles, electronics or clothes. Moreover, there are necessities that are exploited in commercials but not satisfied by the advertised goods. For example, a commercial may imply that if a person buys an advertised new laptop, he will get women’s attention and people’s respect but in reality paying money for the computer will not bring the expected result. Thus, high sales do not reflect real needs of society.
To sum up, the discussed trend seems to be created by the might of advertisement and not by real wants of society.
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Comments
Essay evaluation report
between the amount of money spend on promotion of goods and the size of sales.
between the amount of money (which is) spent on promotion of goods and the size of sales.
flaws:
The third paragraph is out of topic. Better structures:
para 1: introduction
para 2: admittedly, some high sales of popular consumer goods do reflect the real needs of the society. first, ....second, ... (for example, computers)
para 3: however, the high sales of popular consumer goods reflect the power of advertising. first, ....second, ...
para 4: conclusion
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Attribute Value Ideal
Final score: 5.5 out of 9
Category: Good Excellent
No. of Grammatical Errors: 0 2
No. of Spelling Errors: 0 2
No. of Sentences: 16 15
No. of Words: 312 350
No. of Characters: 1641 1500
No. of Different Words: 188 200
Fourth Root of Number of Words: 4.203 4.7
Average Word Length: 5.26 4.6
Word Length SD: 3.05 2.4
No. of Words greater than 5 chars: 120 100
No. of Words greater than 6 chars: 99 80
No. of Words greater than 7 chars: 72 40
No. of Words greater than 8 chars: 54 20
Use of Passive Voice (%): 0 0
Avg. Sentence Length: 19.5 21.0
Sentence Length SD: 7.28 7.5
Use of Discourse Markers (%): 0.688 0.12
Sentence-Text Coherence: 0.288 0.35
Sentence-Para Coherence: 0.496 0.50
Sentence-Sentence Coherence: 0.043 0.07
Number of Paragraphs: 4 5
Dear Sir,
Dear Sir,
I would like that you help me to analyze this issue
Today, the high sales of popular consumer goods reflect the power of advertising and not the real needs of the society in which they are sold.
I assumed that the question states: the high sales is a result of advertising and people but the stuff not because they need it.
- first para advertising is powerful and it works
-buying things do not address needs of society.
What is the correct analysis of the issue where I made a mistake?
Let's analyze the structure
Let's analyze the structure of the topic:
the subject is: the high sales of popular consumer goods
verb: reflect
object: the power of advertising and not the real needs of the society
here there is and connecting A: the power of advertising , B: not the real needs of the society
we don't argue A in one paragraph and argue B in another paragraph. //which you are doing
The topic asked us: To what extent do you agree or disagree?
so regarding disagree, we argue like:
admittedly, some high sales of popular consumer goods do reflect the real needs of the society.
for agree, we argue like:
however, the high sales of popular consumer goods reflect the power of advertising,
Thank you for your help! I
Thank you for your help! I indeed touched by your attitude to students.
Thank you.
Transition Words or Phrases used:
apparently, but, consequently, first, firstly, if, may, moreover, second, secondly, so, thus, for example, for instance, such as, in other words, to begin with, to sum up
Attributes: Values AverageValues Percentages(Values/AverageValues)% => Comments
Performance on Part of Speech:
To be verbs : 14.0 13.1623246493 106% => OK
Auxiliary verbs: 6.0 7.85571142285 76% => OK
Conjunction : 15.0 10.4138276553 144% => OK
Relative clauses : 8.0 7.30460921844 110% => OK
Pronoun: 13.0 24.0651302605 54% => OK
Preposition: 42.0 41.998997996 100% => OK
Nominalization: 9.0 8.3376753507 108% => OK
Performance on vocabulary words:
No of characters: 1718.0 1615.20841683 106% => OK
No of words: 312.0 315.596192385 99% => OK
Chars per words: 5.50641025641 5.12529762239 107% => OK
Fourth root words length: 4.20279927342 4.20363070211 100% => OK
Word Length SD: 3.24903262799 2.80592935109 116% => OK
Unique words: 192.0 176.041082164 109% => OK
Unique words percentage: 0.615384615385 0.561755894193 110% => OK
syllable_count: 530.1 506.74238477 105% => OK
avg_syllables_per_word: 1.7 1.60771543086 106% => OK
A sentence (or a clause, phrase) starts by:
Pronoun: 3.0 5.43587174349 55% => OK
Article: 6.0 2.52805611222 237% => Less articles wanted as sentence beginning.
Subordination: 0.0 2.10420841683 0% => More adverbial clause wanted.
Conjunction: 0.0 0.809619238477 0% => OK
Preposition: 4.0 4.76152304609 84% => OK
Performance on sentences:
How many sentences: 16.0 16.0721442886 100% => OK
Sentence length: 19.0 20.2975951904 94% => OK
Sentence length SD: 48.4690622975 49.4020404114 98% => OK
Chars per sentence: 107.375 106.682146367 101% => OK
Words per sentence: 19.5 20.7667163134 94% => OK
Discourse Markers: 10.625 7.06120827912 150% => OK
Paragraphs: 4.0 4.38176352705 91% => OK
Language errors: 0.0 5.01903807615 0% => OK
Sentences with positive sentiment : 7.0 8.67935871743 81% => OK
Sentences with negative sentiment : 5.0 3.9879759519 125% => OK
Sentences with neutral sentiment: 4.0 3.4128256513 117% => OK
What are sentences with positive/Negative/neutral sentiment?
Coherence and Cohesion:
Essay topic to essay body coherence: 0.14255214366 0.244688304435 58% => OK
Sentence topic coherence: 0.0509554540216 0.084324248473 60% => OK
Sentence topic coherence SD: 0.0672449537201 0.0667982634062 101% => OK
Paragraph topic coherence: 0.0800988050888 0.151304729494 53% => OK
Paragraph topic coherence SD: 0.0236564194089 0.056905535591 42% => Paragraphs are similar to each other. Some content may get duplicated or it is not exactly right on the topic.
Essay readability:
automated_readability_index: 14.3 13.0946893788 109% => OK
flesch_reading_ease: 43.73 50.2224549098 87% => OK
smog_index: 11.2 7.44779559118 150% => OK
flesch_kincaid_grade: 11.9 11.3001002004 105% => OK
coleman_liau_index: 14.68 12.4159519038 118% => OK
dale_chall_readability_score: 9.79 8.58950901804 114% => OK
difficult_words: 103.0 78.4519038076 131% => OK
linsear_write_formula: 9.0 9.78957915832 92% => OK
gunning_fog: 9.6 10.1190380762 95% => OK
text_standard: 10.0 10.7795591182 93% => OK
What are above readability scores?
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Rates: 84.2696629213 out of 100
Scores by essay e-grader: 7.5 Out of 9
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Note: the e-grader does NOT examine the meaning of words and ideas. VIP users will receive further evaluations by advanced module of e-grader and human graders.