Time is changing and so is the consumers’ behavior in choosing commodities. Regarding the cutting-edge technologies, the tendency of buying well-known brands has been enhanced. There are several reasons for this phenomenon and I personally believe that it would be often negative development for both parties, society and individuals.
While it is undeniable that the economic globalization as well as standards of living is improving, this has significantly influenced consumers’ shopping concepts. The reason to buying more brand is that people obtain the sense of confidence by using famous brands. They feel that they have belonged to the group of users that have special characteristics. In addition, people mostly judge about a person from one’s appearance. For example, a Louis Vuitton bag, Channel dress and a car that is made by Ferrari would give a sense of luxurious to the owner that could brag about. The second reason is that purchasing famous brand, even though it poses a great expense, but the buyer is assured about the high quality of the product and the virtue of its durability.
However, the advantage of above could not overshadow the negative impact that buying famous brand would have. Living in the consumerism society people consider only frittering away a huge amount of money as a happiness and welfare. From the individual perspective, providing the situation to buy a brand product which is unique and has superior quality, impose a great pressure on buyers. Particularly, people in the middle level status of society are being forced to be prodigal. Furthermore, from social perspective, this development lead to the huge gap between the levels of the community. This would raise a consumerist culture in the society that properties and material possessions be considered as a social value. Such expansions would do a grave harm to modern society.
To sum up, the development of the buying brand possessions has several behavioral reasons. Since the sequences of that will be negative for both individual and society. Individuals will be at financial risk by this fashionable trend, as well as society will be threaten by promotion of the superficial values.
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Grammar and spelling errors:
Line 2, column 297, Rule ID: HAVE_PART_AGREEMENT[1]
Message: Use past participle here: 'belonged'.
Suggestion: belonged
...famous brands. They feel that they have belong to the group of users that have special...
^^^^^^
Transition Words or Phrases used:
but, furthermore, however, if, regarding, second, so, well, while, for example, in addition, as well as, to sum up
Attributes: Values AverageValues Percentages(Values/AverageValues)% => Comments
Performance on Part of Speech:
To be verbs : 19.0 13.1623246493 144% => OK
Auxiliary verbs: 10.0 7.85571142285 127% => OK
Conjunction : 10.0 10.4138276553 96% => OK
Relative clauses : 12.0 7.30460921844 164% => OK
Pronoun: 23.0 24.0651302605 96% => OK
Preposition: 44.0 41.998997996 105% => OK
Nominalization: 9.0 8.3376753507 108% => OK
Performance on vocabulary words:
No of characters: 1857.0 1615.20841683 115% => OK
No of words: 352.0 315.596192385 112% => OK
Chars per words: 5.27556818182 5.12529762239 103% => OK
Fourth root words length: 4.33147354134 4.20363070211 103% => OK
Word Length SD: 3.05745045632 2.80592935109 109% => OK
Unique words: 193.0 176.041082164 110% => OK
Unique words percentage: 0.548295454545 0.561755894193 98% => OK
syllable_count: 580.5 506.74238477 115% => OK
avg_syllables_per_word: 1.6 1.60771543086 100% => OK
A sentence (or a clause, phrase) starts by:
Pronoun: 4.0 5.43587174349 74% => OK
Article: 6.0 2.52805611222 237% => Less articles wanted as sentence beginning.
Subordination: 4.0 2.10420841683 190% => OK
Conjunction: 1.0 0.809619238477 124% => OK
Preposition: 6.0 4.76152304609 126% => OK
Performance on sentences:
How many sentences: 19.0 16.0721442886 118% => OK
Sentence length: 18.0 20.2975951904 89% => OK
Sentence length SD: 34.9891158383 49.4020404114 71% => OK
Chars per sentence: 97.7368421053 106.682146367 92% => OK
Words per sentence: 18.5263157895 20.7667163134 89% => OK
Discourse Markers: 6.0 7.06120827912 85% => OK
Paragraphs: 4.0 4.38176352705 91% => OK
Language errors: 1.0 5.01903807615 20% => OK
Sentences with positive sentiment : 10.0 8.67935871743 115% => OK
Sentences with negative sentiment : 4.0 3.9879759519 100% => OK
Sentences with neutral sentiment: 5.0 3.4128256513 147% => OK
What are sentences with positive/Negative/neutral sentiment?
Coherence and Cohesion:
Essay topic to essay body coherence: 0.185628915816 0.244688304435 76% => OK
Sentence topic coherence: 0.0570807523534 0.084324248473 68% => OK
Sentence topic coherence SD: 0.06934608031 0.0667982634062 104% => OK
Paragraph topic coherence: 0.105633129905 0.151304729494 70% => OK
Paragraph topic coherence SD: 0.0303583566867 0.056905535591 53% => OK
Essay readability:
automated_readability_index: 12.7 13.0946893788 97% => OK
flesch_reading_ease: 53.21 50.2224549098 106% => OK
smog_index: 8.8 7.44779559118 118% => OK
flesch_kincaid_grade: 10.3 11.3001002004 91% => OK
coleman_liau_index: 13.34 12.4159519038 107% => OK
dale_chall_readability_score: 8.84 8.58950901804 103% => OK
difficult_words: 96.0 78.4519038076 122% => OK
linsear_write_formula: 10.5 9.78957915832 107% => OK
gunning_fog: 9.2 10.1190380762 91% => OK
text_standard: 9.0 10.7795591182 83% => OK
What are above readability scores?
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Rates: 73.0337078652 out of 100
Scores by essay e-grader: 6.5 Out of 9
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Note: the e-grader does NOT examine the meaning of words and ideas. VIP users will receive further evaluations by advanced module of e-grader and human graders.