As consumerism thrives, advertisements start to show up in every corner of our daily life that it is rare to getting through the day without seeing any ads. Although advertisements are supposed to be an honest introduction of the products, nowadays they seem to exaggerate the products' quality than how good they really are.
First of all, as mentioned above, beside the original purpose of merely introducing the products to consumers, advertising has now obtained a new purpose - to appeal as many consumers as possible. Through a handful of psychological applications, companies have started to develop advertising strategies that can create good impressions on consumers about their goods, thus increase the likelihood that the items will be added to the carts. I have noticed how different brands of milk design their advertisements. Despite not lying about their products, most of these advertisements tend to overly highlight the key points that will likely to decide potential customers to buy the milk, while simultaneously ignoring other factors that can make the products less attractive to buyers. For example, the big image and slogan on a milk carton points to the assumption that the milk is made from happy cows in a green grass field, meanwhile the fact that the milk contains too much sugar and other industrial additives are put in small letters on the behind. No one except for careful consumers would notice such things in the ingredients and acknowledge that the product is not as wonderful as it is advertised.
Another reason why companies have to make their products more outstanding through the use of advertising tactics can be pointed to the boiling competitiveness in the market. When consumerisms grows, the economy grows as a whole. This has led to the variety of brands selling the same kind of products. In order to survive in the adverse conditions of the market, companies seem to have no choice but to make their products appear better than others. As a result, advertisements of a product begin to find its way to exaggerate its strengths even more so it can outshine the others sitting in the same section in a supermarket. This can be observed in the competition between the two most popular brands of coke: CocaCola and Pepsi. Even though soft drinks like coke have no healthy values, CocaCola still managed to win the battle through the use of effective advertising. Instead of placing emphasis on its chemical ingredients, CocaCola was smart for directing the highlight to the refreshing or warming feelings of drinking its can of coke. Its advertisements always seem to exaggerate the good feelings the product can bring, which Pepsi failed to convey although such feelings are not real. Anyway, as long as market competition is still a thing, the number of overemphasizing ads will continue to increase.
All in all, I agree with the statement that most advertisements make products appear better than they really are. It can be understood that the reasons why the practice of advertising has been deviated from its original purpose are because corporates find this an effective and inevitable way to survive and thrive in the competitive market of the modern world.
- TPO 17 Integrated Writing Task 80
- TPO 55 Writing Integrated Because of climate change more and more land that was once used to grow crops or provide food for animals is turning to dry unusable desert land There are many proposals about how to stop this process known as desertification A n 80
- TPO 50 Independent Writing Task all university students should be required to take history courses no matter what their field of study is 76
- TPO53 Do you agree or disagree with the following statement It is more important for governments to spend money to improve Internet access than to improve public transportation Use specific reasons and examples to support your answer 93
- TPO 45 independent writing taskDo you agree or disagree with the following statement In the past young people depended too much on their parents to make decisions for them today young people are better able to make decisions about their own lives Use s 73
Essay evaluations by e-grader
Grammar and spelling errors:
Line 1, column 110, Rule ID: IT_IS_JJ_TO_VBG[1]
Message: Did you mean 'get'?
Suggestion: get
...er of our daily life that it is rare to getting through the day without seeing any ads....
^^^^^^^
Transition Words or Phrases used:
anyway, but, first, if, really, so, still, thus, while, except for, for example, kind of, as a result, first of all
Attributes: Values AverageValues Percentages(Values/AverageValues)% => Comments
Performance on Part of Speech:
To be verbs : 18.0 15.1003584229 119% => OK
Auxiliary verbs: 12.0 9.8082437276 122% => OK
Conjunction : 8.0 13.8261648746 58% => More conjunction wanted.
Relative clauses : 12.0 11.0286738351 109% => OK
Pronoun: 35.0 43.0788530466 81% => OK
Preposition: 81.0 52.1666666667 155% => OK
Nominalization: 6.0 8.0752688172 74% => OK
Performance on vocabulary words:
No of characters: 2690.0 1977.66487455 136% => OK
No of words: 529.0 407.700716846 130% => OK
Chars per words: 5.08506616257 4.8611393121 105% => OK
Fourth root words length: 4.79583152331 4.48103885553 107% => OK
Word Length SD: 2.93531546783 2.67179642975 110% => OK
Unique words: 275.0 212.727598566 129% => OK
Unique words percentage: 0.519848771267 0.524837075471 99% => OK
syllable_count: 837.0 618.680645161 135% => OK
avg_syllables_per_word: 1.6 1.51630824373 106% => OK
A sentence (or a clause, phrase) starts by:
Pronoun: 6.0 9.59856630824 63% => OK
Article: 3.0 3.08781362007 97% => OK
Subordination: 8.0 3.51792114695 227% => Less adverbial clause wanted.
Conjunction: 0.0 1.86738351254 0% => OK
Preposition: 5.0 4.94265232975 101% => OK
Performance on sentences:
How many sentences: 20.0 20.6003584229 97% => OK
Sentence length: 26.0 20.1344086022 129% => The Avg. Sentence Length is relatively long.
Sentence length SD: 61.1787544823 48.9658058833 125% => OK
Chars per sentence: 134.5 100.406767564 134% => OK
Words per sentence: 26.45 20.6045352989 128% => OK
Discourse Markers: 5.75 5.45110844103 105% => OK
Paragraphs: 4.0 4.53405017921 88% => OK
Language errors: 1.0 5.5376344086 18% => OK
Sentences with positive sentiment : 14.0 11.8709677419 118% => OK
Sentences with negative sentiment : 2.0 3.85842293907 52% => More negative sentences wanted.
Sentences with neutral sentiment: 4.0 4.88709677419 82% => OK
What are sentences with positive/Negative/neutral sentiment?
Coherence and Cohesion:
Essay topic to essay body coherence: 0.166683939829 0.236089414692 71% => OK
Sentence topic coherence: 0.052230775688 0.076458572812 68% => OK
Sentence topic coherence SD: 0.0687124027342 0.0737576698707 93% => OK
Paragraph topic coherence: 0.119497159642 0.150856017488 79% => OK
Paragraph topic coherence SD: 0.0496619355451 0.0645574589148 77% => OK
Essay readability:
automated_readability_index: 15.8 11.7677419355 134% => OK
flesch_reading_ease: 45.09 58.1214874552 78% => OK
smog_index: 8.8 6.10430107527 144% => OK
flesch_kincaid_grade: 13.4 10.1575268817 132% => OK
coleman_liau_index: 12.54 10.9000537634 115% => OK
dale_chall_readability_score: 8.54 8.01818996416 107% => OK
difficult_words: 121.0 86.8835125448 139% => OK
linsear_write_formula: 15.5 10.002688172 155% => OK
gunning_fog: 12.4 10.0537634409 123% => OK
text_standard: 16.0 10.247311828 156% => OK
What are above readability scores?
---------------------
Better to have 5 paragraphs with 3 arguments. And try always support/against one side but compare two sides, like this:
para 1: introduction
para 2: reason 1. address both of the views presented for reason 1
para 3: reason 2. address both of the views presented for reason 2
para 4: reason 3. address both of the views presented for reason 3
para 5: conclusion.
So how to find out those reasons. There is a formula:
reasons == advantages or
reasons == disadvantages
for example, we can always apply 'save time', 'save/make money', 'find a job', 'make friends', 'get more information' as reasons to all essay/speaking topics.
or we can apply 'waste time', 'waste money', 'no job', 'make bad friends', 'get bad information' as reasons to all essay/speaking topics.
Rates: 73.3333333333 out of 100
Scores by essay e-grader: 22.0 Out of 30
---------------------
Note: the e-grader does NOT examine the meaning of words and ideas. VIP users will receive further evaluations by advanced module of e-grader and human graders.
Grammar and spelling errors:
Line 1, column 110, Rule ID: IT_IS_JJ_TO_VBG[1]
Message: Did you mean 'get'?
Suggestion: get
...er of our daily life that it is rare to getting through the day without seeing any ads....
^^^^^^^
Transition Words or Phrases used:
anyway, but, first, if, really, so, still, thus, while, except for, for example, kind of, as a result, first of all
Attributes: Values AverageValues Percentages(Values/AverageValues)% => Comments
Performance on Part of Speech:
To be verbs : 18.0 15.1003584229 119% => OK
Auxiliary verbs: 12.0 9.8082437276 122% => OK
Conjunction : 8.0 13.8261648746 58% => More conjunction wanted.
Relative clauses : 12.0 11.0286738351 109% => OK
Pronoun: 35.0 43.0788530466 81% => OK
Preposition: 81.0 52.1666666667 155% => OK
Nominalization: 6.0 8.0752688172 74% => OK
Performance on vocabulary words:
No of characters: 2690.0 1977.66487455 136% => OK
No of words: 529.0 407.700716846 130% => OK
Chars per words: 5.08506616257 4.8611393121 105% => OK
Fourth root words length: 4.79583152331 4.48103885553 107% => OK
Word Length SD: 2.93531546783 2.67179642975 110% => OK
Unique words: 275.0 212.727598566 129% => OK
Unique words percentage: 0.519848771267 0.524837075471 99% => OK
syllable_count: 837.0 618.680645161 135% => OK
avg_syllables_per_word: 1.6 1.51630824373 106% => OK
A sentence (or a clause, phrase) starts by:
Pronoun: 6.0 9.59856630824 63% => OK
Article: 3.0 3.08781362007 97% => OK
Subordination: 8.0 3.51792114695 227% => Less adverbial clause wanted.
Conjunction: 0.0 1.86738351254 0% => OK
Preposition: 5.0 4.94265232975 101% => OK
Performance on sentences:
How many sentences: 20.0 20.6003584229 97% => OK
Sentence length: 26.0 20.1344086022 129% => The Avg. Sentence Length is relatively long.
Sentence length SD: 61.1787544823 48.9658058833 125% => OK
Chars per sentence: 134.5 100.406767564 134% => OK
Words per sentence: 26.45 20.6045352989 128% => OK
Discourse Markers: 5.75 5.45110844103 105% => OK
Paragraphs: 4.0 4.53405017921 88% => OK
Language errors: 1.0 5.5376344086 18% => OK
Sentences with positive sentiment : 14.0 11.8709677419 118% => OK
Sentences with negative sentiment : 2.0 3.85842293907 52% => More negative sentences wanted.
Sentences with neutral sentiment: 4.0 4.88709677419 82% => OK
What are sentences with positive/Negative/neutral sentiment?
Coherence and Cohesion:
Essay topic to essay body coherence: 0.166683939829 0.236089414692 71% => OK
Sentence topic coherence: 0.052230775688 0.076458572812 68% => OK
Sentence topic coherence SD: 0.0687124027342 0.0737576698707 93% => OK
Paragraph topic coherence: 0.119497159642 0.150856017488 79% => OK
Paragraph topic coherence SD: 0.0496619355451 0.0645574589148 77% => OK
Essay readability:
automated_readability_index: 15.8 11.7677419355 134% => OK
flesch_reading_ease: 45.09 58.1214874552 78% => OK
smog_index: 8.8 6.10430107527 144% => OK
flesch_kincaid_grade: 13.4 10.1575268817 132% => OK
coleman_liau_index: 12.54 10.9000537634 115% => OK
dale_chall_readability_score: 8.54 8.01818996416 107% => OK
difficult_words: 121.0 86.8835125448 139% => OK
linsear_write_formula: 15.5 10.002688172 155% => OK
gunning_fog: 12.4 10.0537634409 123% => OK
text_standard: 16.0 10.247311828 156% => OK
What are above readability scores?
---------------------
Better to have 5 paragraphs with 3 arguments. And try always support/against one side but compare two sides, like this:
para 1: introduction
para 2: reason 1. address both of the views presented for reason 1
para 3: reason 2. address both of the views presented for reason 2
para 4: reason 3. address both of the views presented for reason 3
para 5: conclusion.
So how to find out those reasons. There is a formula:
reasons == advantages or
reasons == disadvantages
for example, we can always apply 'save time', 'save/make money', 'find a job', 'make friends', 'get more information' as reasons to all essay/speaking topics.
or we can apply 'waste time', 'waste money', 'no job', 'make bad friends', 'get bad information' as reasons to all essay/speaking topics.
Rates: 73.3333333333 out of 100
Scores by essay e-grader: 22.0 Out of 30
---------------------
Note: the e-grader does NOT examine the meaning of words and ideas. VIP users will receive further evaluations by advanced module of e-grader and human graders.