In an effort to encourage ecologically sustainable forestry practices an international organization started issuing certifications to wood companies that meet high ecological standards by conserving resources and recycling materials Companies that recei

Both the reading and listening discuss the international policy of eco-certification of wood. The author believes that American Wood manufacturers will not favor this policy and provides three reasons for support. The lecturer challenges the claims made by the author. He is of the opinion that most of the American companies will seek certification. To begin with, the author argues that  American customers nowadays are bombarded by a huge number of advertisements. As a result, they do not trust all the claims mentioned in the ads and will not purchase the eco-certified wood. This specific argument is challenged by the lecturer. He says that American consumers differentiate between the claims made by the private company and the one claimed by independent consumer agencies and they will pay attention to the latter. Therefore, they will react favorably toward the eco-certified wood that has been certified by a good international agency and it will be trustworthy.       Secondly, the writer suggests that the eco-certifications would cost the companies a lot of expenses, leading the prices of the eco-certified wood to be higher than the uncertified wood. The article mentions that the American consumers would significantly consider prices when making purchases and they will prefer to buy the cheaper uncertified wood. The lecturer, however, rebuts this claim by asserting that studies have shown that price is the deciding factor in the purchase process if the price difference between two products is much higher and more than 5%. In fact; this is not the case for eco- certified wood and the gap is less than 5 %. Hence, the consumers can consider other factors like the value of preserving the environment and will buy the eco-friendly wood.  Finally, the writer posits that companies might consider this certification only if they are going to deal with international markets, but internally in the USA they will not go for it. The lecturer, in contrast, casts doubt on this by pointing out that  American companies will be concerned about competition and if they slowly capture the environmental concerned customers, other foreign competitors will offer them eco- certified wood that is not sold domestically. Not only that but, they would lose their market share if they did not adopt this new policy.   

Votes
Average: 8 (1 vote)
Essay Categories

Grammar and spelling errors:
Line 1, column 389, Rule ID: WHITESPACE_RULE
Message: Possible typo: you repeated a whitespace
Suggestion:
...n. To begin with, the author argues that  American customers nowadays are bombarde...
^^
Line 1, column 974, Rule ID: WHITESPACE_RULE
Message: Possible typo: you repeated a whitespace
Suggestion:
...ional agency and it will be trustworthy.       Secondly, the writer suggests that the e...
^^^^^^^
Line 1, column 1759, Rule ID: WHITESPACE_RULE
Message: Possible typo: you repeated a whitespace
Suggestion:
...ment and will buy the eco-friendly wood.  Finally, the writer posits that companie...
^^
Line 1, column 2014, Rule ID: WHITESPACE_RULE
Message: Possible typo: you repeated a whitespace
Suggestion:
...casts doubt on this by pointing out that  American companies will be concerned abo...
^^
Line 1, column 2322, Rule ID: WHITESPACE_RULE
Message: Possible typo: you repeated a whitespace
Suggestion:
...e if they did not adopt this new policy.   
^^^

Transition Words or Phrases used:
but, finally, hence, however, if, second, secondly, so, therefore, in contrast, in fact, as a result, to begin with

Attributes: Values AverageValues Percentages(Values/AverageValues)% => Comments

Performance on Part of Speech:
To be verbs : 13.0 10.4613686534 124% => OK
Auxiliary verbs: 16.0 5.04856512141 317% => Less auxiliary verb wanted.
Conjunction : 13.0 7.30242825607 178% => OK
Relative clauses : 14.0 12.0772626932 116% => OK
Pronoun: 35.0 22.412803532 156% => Less pronouns wanted
Preposition: 35.0 30.3222958057 115% => OK
Nominalization: 8.0 5.01324503311 160% => OK

Performance on vocabulary words:
No of characters: 1960.0 1373.03311258 143% => OK
No of words: 374.0 270.72406181 138% => Less content wanted.
Chars per words: 5.24064171123 5.08290768461 103% => OK
Fourth root words length: 4.3976220399 4.04702891845 109% => OK
Word Length SD: 3.12995562624 2.5805825403 121% => OK
Unique words: 194.0 145.348785872 133% => OK
Unique words percentage: 0.51871657754 0.540411800872 96% => OK
syllable_count: 598.5 419.366225166 143% => OK
avg_syllables_per_word: 1.6 1.55342163355 103% => OK

A sentence (or a clause, phrase) starts by:
Pronoun: 7.0 3.25607064018 215% => Less pronouns wanted as sentence beginning.
Article: 9.0 8.23620309051 109% => OK
Subordination: 1.0 1.25165562914 80% => OK
Conjunction: 1.0 1.51434878587 66% => OK
Preposition: 3.0 2.5761589404 116% => OK

Performance on sentences:
How many sentences: 15.0 13.0662251656 115% => OK
Sentence length: 24.0 21.2450331126 113% => OK
Sentence length SD: 91.9069577828 49.2860985944 186% => OK
Chars per sentence: 130.666666667 110.228320801 119% => OK
Words per sentence: 24.9333333333 21.698381199 115% => OK
Discourse Markers: 7.66666666667 7.06452816374 109% => OK
Paragraphs: 1.0 4.09492273731 24% => More paragraphs wanted.
Language errors: 5.0 4.19205298013 119% => OK
Sentences with positive sentiment : 4.0 4.33554083885 92% => OK
Sentences with negative sentiment : 5.0 4.45695364238 112% => OK
Sentences with neutral sentiment: 6.0 4.27373068433 140% => OK
What are sentences with positive/Negative/neutral sentiment?

Coherence and Cohesion:
Essay topic to essay body coherence: 0.0934371616193 0.272083759551 34% => The similarity between the topic and the content is low.
Sentence topic coherence: 0.0360624886901 0.0996497079465 36% => Sentence topic similarity is low.
Sentence topic coherence SD: 0.0350331588068 0.0662205650399 53% => OK
Paragraph topic coherence: 0.0934371616193 0.162205337803 58% => OK
Paragraph topic coherence SD: 0.0 0.0443174109184 0% => Paragraphs are similar to each other. Some content may get duplicated or it is not exactly right on the topic.

Essay readability:
automated_readability_index: 15.7 13.3589403974 118% => OK
flesch_reading_ease: 47.12 53.8541721854 87% => OK
smog_index: 11.2 5.55761589404 202% => Smog_index is high.
flesch_kincaid_grade: 12.7 11.0289183223 115% => OK
coleman_liau_index: 13.41 12.2367328918 110% => OK
dale_chall_readability_score: 8.63 8.42419426049 102% => OK
difficult_words: 90.0 63.6247240618 141% => OK
linsear_write_formula: 7.5 10.7273730684 70% => OK
gunning_fog: 11.6 10.498013245 110% => OK
text_standard: 13.0 11.2008830022 116% => OK
What are above readability scores?

---------------------
Write the essay in 20 minutes.
Minimum four paragraphs wanted. The correct pattern:

para 1: introduction
para 2: doubt 1
para 3: doubt 2
para 4: doubt 3

Less contents wanted from the reading passages(25%), more content wanted from the lecture (75%).

Don't need a conclusion paragraph.

Read sample essays from ETS:
http://www.testbig.com/users/toeflwritingmaster


Rates: 80.0 out of 100
Scores by essay e-grader: 24.0 Out of 30
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Note: the e-grader does NOT examine the meaning of words and ideas. VIP users will receive further evaluations by advanced module of e-grader and human graders.