The article states that eco-certification of wood products in the USA will not attract companies and consumers attention because of three reasons. The professor, on the other hand, disagrees with this claim, believing that certification is a novel idea which both the companies and customers prefer of having products having eco-certification labels.
First of all, it is mentioned in the article that American consumers distrust advertised products, since most of them are low quality. This leads to the fact that people do not care about the certified or uncertified wood products as they do not trust all the products advertised. The professor debunks this claim, saying that American customers, indeed, rely on the products which are advertised by an independent organisation and because the eco-certificationis planned to be issued by an independent international institution, the American customers are going to trust the label.
Secondly, the author expresses that due to the higher price of eco-certified wood products than un-eco-certified ones, people are reluctant to buy them. It is true that everyone likes to buy cheap products, not only Americans. However, professors mentions that American people tend to buy the cheaper brand if the other one is much more expensive. This means that when the price difference is only 5 percent, Americans consider other factors rather than the price. They like to preserve and protect their environment and specially their forests, therefore they are going to purchase eco-certified wood as they are environmentally friendly.
Finally, according to the text, the American companies do not proceed the eco-certification as they cannot sell their products abroad. The lecture opposes this point of view, mentioning that the competition between foreign companies is much more important than attracting foreign consumers. If the American companies are not applying for eco-certification, the well-known international companies will dominate the domestic market. Hence, all Americans will purchase eco-certified wood products from international brands than buying from domestic companies.
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Transition Words or Phrases used:
finally, first, hence, however, if, second, secondly, so, therefore, well, first of all, it is true, on the other hand
Attributes: Values AverageValues Percentages(Values/AverageValues)% => Comments
Performance on Part of Speech:
To be verbs : 14.0 10.4613686534 134% => OK
Auxiliary verbs: 4.0 5.04856512141 79% => OK
Conjunction : 6.0 7.30242825607 82% => OK
Relative clauses : 13.0 12.0772626932 108% => OK
Pronoun: 27.0 22.412803532 120% => Less pronouns wanted
Preposition: 30.0 30.3222958057 99% => OK
Nominalization: 11.0 5.01324503311 219% => Less nominalizations (nouns with a suffix like: tion ment ence ance) wanted.
Performance on vocabulary words:
No of characters: 1824.0 1373.03311258 133% => OK
No of words: 319.0 270.72406181 118% => OK
Chars per words: 5.71786833856 5.08290768461 112% => OK
Fourth root words length: 4.22617688928 4.04702891845 104% => OK
Word Length SD: 3.30354876154 2.5805825403 128% => OK
Unique words: 168.0 145.348785872 116% => OK
Unique words percentage: 0.526645768025 0.540411800872 97% => OK
syllable_count: 559.8 419.366225166 133% => OK
avg_syllables_per_word: 1.8 1.55342163355 116% => OK
A sentence (or a clause, phrase) starts by:
Pronoun: 5.0 3.25607064018 154% => OK
Interrogative: 0.0 0.116997792494 0% => OK
Article: 8.0 8.23620309051 97% => OK
Subordination: 2.0 1.25165562914 160% => OK
Conjunction: 0.0 1.51434878587 0% => OK
Preposition: 3.0 2.5761589404 116% => OK
Performance on sentences:
How many sentences: 14.0 13.0662251656 107% => OK
Sentence length: 22.0 21.2450331126 104% => OK
Sentence length SD: 50.3405241068 49.2860985944 102% => OK
Chars per sentence: 130.285714286 110.228320801 118% => OK
Words per sentence: 22.7857142857 21.698381199 105% => OK
Discourse Markers: 8.42857142857 7.06452816374 119% => OK
Paragraphs: 4.0 4.09492273731 98% => OK
Language errors: 0.0 4.19205298013 0% => OK
Sentences with positive sentiment : 5.0 4.33554083885 115% => OK
Sentences with negative sentiment : 5.0 4.45695364238 112% => OK
Sentences with neutral sentiment: 4.0 4.27373068433 94% => OK
What are sentences with positive/Negative/neutral sentiment?
Coherence and Cohesion:
Essay topic to essay body coherence: 0.449288942563 0.272083759551 165% => OK
Sentence topic coherence: 0.158399976183 0.0996497079465 159% => OK
Sentence topic coherence SD: 0.0697038620868 0.0662205650399 105% => OK
Paragraph topic coherence: 0.285719960991 0.162205337803 176% => OK
Paragraph topic coherence SD: 0.0447098998115 0.0443174109184 101% => OK
Essay readability:
automated_readability_index: 16.9 13.3589403974 127% => OK
flesch_reading_ease: 32.22 53.8541721854 60% => Flesch_reading_ease is low.
smog_index: 11.2 5.55761589404 202% => Smog_index is high.
flesch_kincaid_grade: 14.2 11.0289183223 129% => OK
coleman_liau_index: 16.19 12.2367328918 132% => OK
dale_chall_readability_score: 8.79 8.42419426049 104% => OK
difficult_words: 82.0 63.6247240618 129% => OK
linsear_write_formula: 14.5 10.7273730684 135% => OK
gunning_fog: 10.8 10.498013245 103% => OK
text_standard: 17.0 11.2008830022 152% => OK
What are above readability scores?
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Rates: 80.0 out of 100
Scores by essay e-grader: 24.0 Out of 30
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Note: the e-grader does NOT examine the meaning of words and ideas. VIP users will receive further evaluations by advanced module of e-grader and human graders.