Should marketing for consumer goods companies like clothing and food focus on fame and good faith or on short term strategies like discount and special offers? And in what ways this can impact on their reputation? Why?
The importance of marketing strategy, was always debatable, has now become more controversial. The substantial influence of clothing and food company's marketing strategy has sparked the controversy over the potential impact of this trend on company's reputation in recent years. It can be agreed that premium quality products should not be rely on short term benefits, but some people claim that this is the only way to do a business. This essay will elaborate impact of short term marketing strategies on companies reputation and thus will lead to a logical conclusion.
At the outset, there are numerous reasons why 50 percent discount is not available every time in popular brands but the most conspicuous one steams on the fact that they have done market research on consumer needs. Those companies are giving special offers on particular period of time such as festival or events. For instance, H&M is big brand in the world for clothing which gives higher discounts on end of the year. Thus, this can prove that It has worked for one and will work for others as well.
On the contrary, some people adopted an opposing view and tend to believe that small business are only able to make money to give them good price. For example, K-mart is providing cheap food in the market which attract customers but not those who doesn't want to compromise quality.
From what has been discussed above, it can be concluded that the importance of giving discounts is not a short term strategy,although there are number of drawbacks those should not be over-looked.
| Post date | Users | Rates | Link to Content |
|---|---|---|---|
| 2019-04-07 | Rajnikant Chauhan | 85 | view |
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Grammar and spelling errors:
Line 1, column 506, Rule ID: POSSESIVE_APOSTROPHE[1]
Message: Possible typo: apostrophe is missing. Did you mean 'companies'' or 'company's'?
Suggestion: companies'; company's
...t of short term marketing strategies on companies reputation and thus will lead to a logi...
^^^^^^^^^
Line 3, column 272, Rule ID: PERIOD_OF_TIME[1]
Message: Use simply 'period'.
Suggestion: period
...are giving special offers on particular period of time such as festival or events. For instanc...
^^^^^^^^^^^^^^
Line 5, column 248, Rule ID: EN_CONTRACTION_SPELLING
Message: Possible spelling mistake found
Suggestion: doesn't
...ich attract customers but not those who doesnt want to compromise quality. From wh...
^^^^^^
Line 7, column 125, Rule ID: COMMA_PARENTHESIS_WHITESPACE
Message: Put a space after the comma
Suggestion: , although
...g discounts is not a short term strategy,although there are number of drawbacks those sho...
^^^^^^^^^
Transition Words or Phrases used:
but, look, so, thus, well, for example, for instance, such as, on the contrary
Attributes: Values AverageValues Percentages(Values/AverageValues)% => Comments
Performance on Part of Speech:
To be verbs : 15.0 10.5418719212 142% => OK
Auxiliary verbs: 8.0 6.10837438424 131% => OK
Conjunction : 8.0 8.36945812808 96% => OK
Relative clauses : 9.0 5.94088669951 151% => OK
Pronoun: 18.0 20.9802955665 86% => OK
Preposition: 31.0 31.9359605911 97% => OK
Nominalization: 6.0 5.75862068966 104% => OK
Performance on vocabulary words:
No of characters: 1301.0 1207.87684729 108% => OK
No of words: 262.0 242.827586207 108% => OK
Chars per words: 4.96564885496 5.00649968141 99% => OK
Fourth root words length: 4.02323427807 3.92707691288 102% => OK
Word Length SD: 2.67253260243 2.71678728327 98% => OK
Unique words: 159.0 139.433497537 114% => OK
Unique words percentage: 0.606870229008 0.580463131201 105% => OK
syllable_count: 395.1 379.143842365 104% => OK
avg_syllables_per_word: 1.5 1.57093596059 95% => OK
A sentence (or a clause, phrase) starts by:
Pronoun: 5.0 4.6157635468 108% => OK
Article: 2.0 1.56157635468 128% => OK
Subordination: 1.0 1.71428571429 58% => OK
Conjunction: 1.0 0.931034482759 107% => OK
Preposition: 3.0 3.65517241379 82% => OK
Performance on sentences:
How many sentences: 11.0 12.6551724138 87% => OK
Sentence length: 23.0 20.5024630542 112% => OK
Sentence length SD: 41.8699284582 50.4703680194 83% => OK
Chars per sentence: 118.272727273 104.977214359 113% => OK
Words per sentence: 23.8181818182 20.9669160288 114% => OK
Discourse Markers: 7.09090909091 7.25397266985 98% => OK
Paragraphs: 4.0 4.12807881773 97% => OK
Language errors: 4.0 5.33497536946 75% => OK
Sentences with positive sentiment : 9.0 6.9802955665 129% => OK
Sentences with negative sentiment : 0.0 2.75862068966 0% => More negative sentences wanted.
Sentences with neutral sentiment: 2.0 2.91625615764 69% => OK
What are sentences with positive/Negative/neutral sentiment?
Coherence and Cohesion:
Essay topic to essay body coherence: 0.344174025892 0.242375264174 142% => OK
Sentence topic coherence: 0.109011028523 0.0925447433944 118% => OK
Sentence topic coherence SD: 0.0577916817445 0.071462118173 81% => OK
Paragraph topic coherence: 0.166756501805 0.151781067708 110% => OK
Paragraph topic coherence SD: 0.0765379838298 0.0609392437508 126% => OK
Essay readability:
automated_readability_index: 13.9 12.6369458128 110% => OK
flesch_reading_ease: 56.59 53.1260098522 107% => OK
smog_index: 3.1 6.54236453202 47% => Smog_index is low.
flesch_kincaid_grade: 11.1 10.9458128079 101% => OK
coleman_liau_index: 11.84 11.5310837438 103% => OK
dale_chall_readability_score: 8.69 8.32886699507 104% => OK
difficult_words: 65.0 55.0591133005 118% => OK
linsear_write_formula: 11.0 9.94827586207 111% => OK
gunning_fog: 11.2 10.3980295567 108% => OK
text_standard: 12.0 10.5123152709 114% => OK
What are above readability scores?
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Rates: 80.5555555556 out of 100
Scores by essay e-grader: 72.5 Out of 90
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Note: the e-grader does NOT examine the meaning of words and ideas. VIP users will receive further evaluations by advanced module of e-grader and human graders.